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Drive growth with account-based marketing

Martech

Updates: Audience and account data updated bi-weekly Audience naming conventions: Vocabulary can vary from department to department; ensure consistency to keep the data clean. Hierarchical taxonomy: Ensure the prioritization of the audiences is clear and documented. beforehand. Ideal e-tailer profile. In summary. Why we care.

Marketing 109
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How To Build a Demand-Side Platform (DSP)

Clearcode

By leveraging algorithms and real-time bidding capabilities, DSPs give advertisers control and precision in reaching their target audiences. Based on the relevance to the buyer’s target audience, the DSP determines the value of the particular user who will see the ad.