Martech Series

JULY 1, 2022

Put simply, the brands falling behind online typically lack the SEO strategy and long-form content needed to effectively compete in Google. Marketing Technology News: MarTech Interview With Brandon Rae, VP of Sales at Vibrant Media. When building ROI-based marketing strategies, this data can’t be ignored.

Marketing 102

Marketing SEO Mobile Search ROI 102

Martech

FEBRUARY 14, 2022

Earned media is currently the fastest growing marketing channel and when done correctly, the most valuable way to communicate with your audience. This study proves that earned media ROI is on a severe decline when it has the strongest potential of positively impacting business goals. of the pitches they received in 2021?

Media 96

Media SEO Communications ROI 96

Martech

APRIL 22, 2022

With AI, brands can boost the ROI of marketing campaigns through predictive modeling, advanced segmentation, and personalization. Explore the platforms essential to predictive analytics and marketing attribution in the latest edition of this MarTech Intelligence Report. Campaign ROI. Other solutions optimize content for SEO.

Machine Learning 145

Machine Learning Marketing ROI SEO 145

Martech

NOVEMBER 10, 2022

If your content automation software is doing all the heavy lifting, SEOs will no longer have to waste hours of their time each week writing out detailed content briefs for content creators. Instead, your c opywriters can skip the SEO learning curve and focus on crafting compelling sentences to create even more compelling content.

SEO 93

SEO Marketing ROI Audience 93

Martech

FEBRUARY 9, 2022

Use the following questions to help you decide: Explore marketing automation solutions from vendors like Marketo, HubSpot, Salesforce and more in the full MarTech Intelligence Report on marketing automation platforms. Is inbound marketing (social media, blogging, SEO) more important than outbound (email)? appeared first on MarTech.

Marketing 98

Marketing SEO Machine Learning ROI 98

Martech

FEBRUARY 3, 2022

Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering many benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. Is inbound marketing (social media, blogging, SEO ) more important than outbound (email)?

Marketing 98

Marketing SEO Machine Learning ROI 98

Martech

MARCH 30, 2023

It is the audience and how that audience engages with the messaging. Starting your marketing campaign without sufficiently defining the target audience is a recipe for wasted time and money. Study your audience, learn their needs and create content that meets those needs. Who are you talking to? My answer is no.

Conversion 132

Conversion Marketing Audience SEO 132

Martech

APRIL 26, 2022

ABM channels include programmatic, content marketing, paid search, SEO, paid social, email nurture, and online gifting. You can use the right tech stack and channels for your ICP, but it’s tough to get the right ROI without the right team. But if it’s ROI you’re after, the investment pays off. annual turnover rate.

ROI 98

ROI SEO Agency Marketing 98

Single Grain

APRIL 17, 2023

MarTech has become an essential component of any digital business strategy, so building a well-rounded MarTech stack is critical to drive ROI. In this blog post, we’ll take a closer look at what MarTech is, what role it plays in your company, and how you can develop a MarTech stack that works for you.

ROI 52

ROI MarTech SEO Machine Learning 52

Martech

SEPTEMBER 13, 2021

Conductor, an enterprise SEO and content management platform, caters to marketers — meaning, they tend to switch jobs frequently. Conductor runs quarterly email campaigns to a list of past users with customized messaging that addresses this very specific audience. “We Closed deals and increased ROI.

ROI 115

ROI Conversion Rate SEO Marketing 115

Martech

SEPTEMBER 16, 2022

The Content Marketing Institute’s (CMI) official definition of content marketing is: “A strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.” But this is changing.

Marketing 137

Marketing SEO ROI Conversion 137

Martech

JUNE 29, 2022

It can help with the ROI of your marketing budget by providing data and insight about how, when, and where to allocate your spend. They also help with recruitment, SEO and tracking/reporting. Attribution tools also help marketers understand which activities are driving the most ROI. emails, social media, paid search, etc.)

Affiliates 102

Affiliates Marketing CPA ROI 102

AdvertiseMint

JANUARY 21, 2024

Other martech tools – Forms, chat, analytics. It fully focuses on inbound campaigns powered by content marketing and SEO. When your marketing and sales teams work together to scale content and SEO wins, HubSpot ties it all out of the box. Connect the dots across your stack! Their people-first approach is commendable. #2.

Marketing 52

Marketing eCommerce Non-Profit Pop-Up 52

Martech

APRIL 19, 2022

“What we’ve noticed over the years is that there is a gap in many demand gen machines,” said Shachar Radin Shomrat, CMO of Deepcrawl, in her presentation at The MarTech Conference. What happens when optimizing website health isn’t driving ROI? SEO platforms: A snapshot. What is SEO? Why we care.

SEO 114

SEO MarTech ROI Marketing 114

Martech

SEPTEMBER 8, 2021

Last week we introduced you to this year’s MarTech Replacement Survey which, among other things, showed just how bullish marketing organizations were to make changes to their marketing technology stacks during the pandemic. Audience and intelligence. This is MarTech. This is our mission. Replacement case: Going headless.

Marketing 140

Marketing SEO Retail Finance 140

Martech

APRIL 27, 2022

For example, more digital marketers are expanding their campaigns to offline spaces thanks to technologies like programmatic digital out-of-home (DOOH) , which enables them to reach hyperlocal audiences on the street and at public venues. a paid search campaign can inform your organic SEO content strategy). marketing attribution ).

Marketing 131

Marketing CPL Machine Learning CPC 131

Martech

FEBRUARY 7, 2024

Brands are accustomed to pointing their marketing megaphone at the audience and controlling the conversation even in the digital age. Financial brands that can capture this upstream communication with the audience will enjoy brand affinity, loyalty and repeat business. Consumer behavior tells you what information they’re looking for.

Education 109

Education Shipping MarTech Audience 109

Martech

APRIL 16, 2024

With the right content marketing strategy, you can engage your audience at every stage of their journey. Here are some actionable insights and strategies to ensure your content reaches, genuinely resonates with and converts your audience. SEO rankings: Is your content ranking for relevant keywords your audience is searching for?

Education 127

Education Audience ROI A/B Testing 127

Martech

MARCH 22, 2023

Nearly 80% said it helped them build credibility with their target audience. The benefits of using long-form content include SEO value, building trust in business relationships and educating the reader. Boosting your search rankings is one of the best ways to increase organic traffic and ROI. Get MarTech! In your inbox.

Click Through Rate 117

Click Through Rate SEO Brand Awareness MarTech 117

Martech

OCTOBER 19, 2023

Indeed already had Optimizely but didn’t have anyone running it, so that’s why I was brought in, for my SEO background and my Optimizely knowledge.” We have proven our ROI time and time again, which is why we continue to invest in it. Aura also breaks up its tests according to audience segments. “We Get MarTech!

Marketing 116

Marketing Machine Learning Conversion Rate eCommerce 116

Martech

OCTOBER 18, 2023

“Indeed already had Optimizely but didn’t have anyone running it, so that’s why I was brought in, for my SEO background and my Optimizely knowledge.” “We have proven our ROI time and time again, which is why we continue to invest in it. ” Aura also breaks up its tests according to audience segments.

Marketing 130

Marketing Machine Learning Conversion Rate eCommerce 130

Martech

MARCH 30, 2022

Marketing and SEO features. An SEO editor who needs to improve a website’s ranking : Many CMSs provide built-in SEO features – such as free or inexpensive downloadable plugins – that facilitate search engine optimization. Extensions and plugins that enable you to add functionality to your site and/or expand to new channels.

SEO 96

SEO Marketing MarTech ROI 96

Single Grain

APRIL 4, 2022

With data-driven analytics, your marketing team has a better understanding of: Targeting the right audience segment(s). Therefore, data analytics allows marketers to design effective marketing funnels with the highest ROI. Google Analytics for Content Marketing: How to Track and Improve Your ROI. SEO services.

Agency 52

Agency Conversion Rate SEO ROI 52

Single Grain

MARCH 30, 2020

And when business is running smoothly, you have a better chance of increasing that ROI. You might even get some lift if your audience is searching for things like after-Christmas sales! Losing out on a deal may be the last straw that pushes a fair chunk of your audience to leave your site without buying (or coming back).

SEO 72

SEO A/B Testing Pop-Up Audience 72

Martech Series

JANUARY 5, 2023

Marketing Technology News: MarTech Interview with Rachel Dillon, EVP Sales and Marketing at Strategus. You will be able to address the challenges with the strategy and it will lead to better results and ROI. The post Growth of Location Based Marketing and Its Importance appeared first on MarTech Series. Helps convert to sales.

Geo targeting 100

Geo targeting Marketing Brand Awareness Retail 100

Single Grain

SEPTEMBER 22, 2022

Some lead gen software tools: Find emails from your target audience. To convert your cold audience into qualified leads, you need to know what they’re thinking, what they want and why they behave the way they do. Key Features of Intercom: Audience segmentation. SEO and SEM tracking. ROI reporting.

A/B Testing 81

A/B Testing Pop-Up Conversion Retargeting 81

Martech

APRIL 18, 2023

Since it’s not as fresh as some peers, marketers may wonder whether LinkedIn can still bring a worthwhile ROI. You can also use LinkedIn to test and refine your ideas and gain audience feedback. Dig deeper: SEO guide to optimizing your LinkedIn profile for more connections, better leads Are you focusing on community?

Marketing 145

Marketing SEO ROI Audience 145

Martech

DECEMBER 19, 2023

The beauty of case studies lies in their versatility and ability to transform into articles, videos and infographics — whatever suits your audience best. Setting the scene with empathy Kick off your case study by immersing your audience in the client’s world. Let your audience step into your client’s shoes.

Audience 120

Audience ROI MarTech SEO 120

Martech

AUGUST 29, 2022

Instead, with data-driven marketing, you can use tangible data such as cost per click (CPC), cost per lead (CPL), customer acquisition cost (CAC), return on investment (ROI), and more to track your campaigns in real time. Which channel is the most effective in improving the reach of your intended audience? Social media analytics.

Marketing 115

Marketing CPL Conversion ROI 115

Single Grain

DECEMBER 6, 2019

Programmatic advertising means using AI to automate ad buying so you can target more specific audiences. Dive Deeper: VSEO: How Voice Search and Conversational AI Are Changing SEO. Check out this guide to learn more about YouTube SEO. The Complete Guide to YouTube SEO. 2) Programmatic Advertising. 5 ) Personalization.

Marketing 145

Marketing SEO Conversion Audience 145