Martech

JULY 12, 2023

IAB Tech Lab has released a finalized first version of guidance and standards for data clean rooms (DCRs). The emerging technology is used by marketers to securely enhance first-party data and help activate this data in campaigns. This helps make the DCR options on the market more interoperable. Singh said. “It

Marketing 85

Marketing Audience MarTech Media 85

Martech

APRIL 11, 2022

It’s not uncommon for marketers to claim “consistency is key.” With third-party cookies phasing out of key browsers, marketers are shifting targeting strategies to adopt new ways to drive performance. Digital marketing has opened the door to vast amounts of data. Processing.Please wait.

Marketing 105

Marketing Banner Machine Learning ROI 105

Martech

JANUARY 3, 2022

Data privacy is arguably the most pertinent topic in marketers’ minds these days. Adhering to data ethics laws puts marketers on the right side of the legal battle and improves customer satisfaction levels by giving them what they want. Adhere to data ethics within our privacy landscape. Image: Acoustic.

Marketing 137

Marketing MarTech GDPR Healthcare 137

Martech

OCTOBER 19, 2022

It does this while letting you target your ads to exactly the audience you’re looking for. Ad network vs. ad exchange Types of programmatic advertising How big is the programmatic advertising market? Advertisers use a Demand-Side Platform (DSP) — either via an agency or directly — to offer bids. All of this drives the price up.

Advertising 110

Advertising Marketing Ad Exchange Retail 110

Martech

NOVEMBER 3, 2022

The end of the third-party cookie doesn’t have to be the end of getting good, useful data. Here are six tactics marketers can use with first-party and zero-party data to keep marketing automation programs working. Dig deeper: Marketers should care about consumer privacy. First-party vs. third-party data.

First-Party Cookies 106

First-Party Cookies Cookies Marketing MarTech 106

Digiday

FEBRUARY 28, 2023

Marketers are increasingly hemmed in by the rising tide of privacy laws across the globe, plus multinational corporates’ preference for a tighter grip on the technology they use forcing them to seek flexibility.

Cookies 74

Cookies Marketing Demand Side Platform Ad Server 74

Martech Series

NOVEMBER 21, 2022

Marketing Technology News: StoryFile Named CES 2023 Innovation Awards Honoree. “As As the industry continues to prepare for a cookieless digital landscape, publishers need a solution that enables maximized first-party data, while preserving consumer value and trust”.

Demand Side Platform 84

Demand Side Platform Fill rate Machine Learning Data Management Platform 84

Martech

JANUARY 11, 2022

But ensuring the partnership is successful has called for a lot more than Irish luck, it’s taken a sophisticated mix of integrated marketing and data management. Retooling a marketing strategy during the recovery. Investing in marketing technology. Launching Ireland on IMAX.

Marketing 89

Marketing Data Management Platform Retargeting Media 89

Martech

JANUARY 14, 2022

We were sitting on an outdated digital infrastructure — there wasn’t much there,” Moses said in his presentation at our MarTech conference. “We Moses and his marketing team worked with customer data platform Treasure Data to develop a robust customer experience strategy. Looking to take control of your data?

Data Management Platform 124

Data Management Platform MarTech Audience Conversion 124

Martech

JUNE 22, 2023

Data clean rooms (DCRs) are an emerging technology that enables marketers to combine data sets with those from other parties to reach customers more effectively in a privacy-compliant way. As the technology evolves, marketers are using DCRs in an increasing number of use cases. Get MarTech! In your inbox.

Ad network 102

Ad network MarTech Audience Marketing 102

Martech

JANUARY 3, 2023

Consumer packaged goods (CPGs) have historically relied on third-party data for their brand marketing efforts. This strategy is due for a change as the data and marketing landscapes evolve. CPGs have the opportunity to improve business outcomes by leveraging first-party data. CPGs and third-party audiences.

ROI 91

ROI Control Group Audience Cookies 91

Martech Series

JUNE 23, 2022

OpenAP Data Hub will be developed in phases to provide publishers and advertisers access to rich cross-platform data for more effective planning, targeting and measurement of TV advertising campaigns. The OpenAP Data Hub will be the central destination for cross-publisher and cross-platform campaign data and analysis.

Advertising 93

Advertising Audience Entertainment Media 93

Martech Series

JUNE 17, 2022

Under its new name, Big Village operates as a global advertising, technology, and data company that unites its full range of services, including adtech, media, insights, and creative experts, together under one roof to effectively solve some of the industry’s biggest challenges, and advance advertising and marketing forward.

Advertising 91

Advertising Audience Education Media 91

Martech

FEBRUARY 2, 2023

“The issue with addressability is that once cookies go away, and with the loss of identifiers, about 80% of the addressable market will become unknown audiences which is why there is a need for privacy-centric consent and a better consent-value exchange,” said Jeffrey Bustos, VP, measurement, addressability and data at the IAB.

Cookies 106

Cookies Audience ROI MarTech 106

Martech Series

JULY 6, 2022

Displayce, a French start-up created in 2014 and exclusively dedicated to the purchasing and optimisation of DOOH campaigns, is the leading French programmatic platform in terms of the technology, expertise and number of digital displays proposed throughout the world, with more than 600,000 screens in over 50 countries.

Advertising 52

Advertising Data Management Platform Demand Side Platform Media 52

Martech

MARCH 15, 2022

The boom for marketing technology has not left behind advertising technology, or adtech, but the digital acceleration wrought by the COVID pandemic has sped things up more. Advertisers are willing to invest in adtech for its ability to attract a target audience and generate strong insights. We’ll cover: What is adtech? What is adtech?

First-Party Cookies 114

First-Party Cookies Cookies Impressions Ad Exchange 114

Martech Series

JUNE 21, 2022

TelevisaUnivision, the world’s leading Spanish-language media and content company, and VideoAmp, a market leading advertising measurement and optimization platform, today announced a new partnership in which TelevisaUnivision will leverage VideoAmp’s data to power its robust suite of advanced advertising solutions.

Audience 67

Audience Entertainment MarTech Agency 67

Martech Series

JUNE 14, 2022

They have developed proprietary AI to optimise post-click results based on multiple signals, with special focus on keyword and semantic audiences. Founded in París in 2017, KMTX spent two years on research and development into how data was collected, processed and acted upon in media buying, before launching commercially in 2019.

Advertising 77

Advertising Communications MarTech Audience 77

Automatad Inc.

NOVEMBER 23, 2023

They have valuable user traffic and customer data, which can be accessed by the brands and services to reach their targets. Advertisers: Brands, services, and marketers are a few examples of advertisers. They reach their target audience by displaying ads on the website or app with potential traffic and user data.

Ad Exchange 40

Ad Exchange Ad Server Ad Space Ad network 40

Martech Series

JUNE 30, 2022

. “We’re thrilled to partner with Constellation,” said Stu Kendall , Director of Product Marketing at Foursquare. “Data privacy is one of our top priorities so it’s extremely important that all of our partners share those same values.

Retail 96

Retail MarTech Audience Marketing 96

Martech Series

JUNE 16, 2022

Account-based marketing leader’s latest product updates further help B2B marketers turn insight into action and prove marketing ROI. RollWorks Personalization: Platform Enhancements and Pricing. Marketing Technology News: Getty Images Revolutionizes Visual Communications with VisualGPS Insights Launch.

Machine Learning 91

Machine Learning Cookies ROI Communications 91

Martech Series

FEBRUARY 15, 2023

Insight Cloud provides critical analytics capabilities to organizations of all sizes, and is designed to convert raw data into actionable intelligence enabling cost reduction, revenue gains, as well as deeper audience targeting and personalization at scale. The Company also received an early investment from Snowflake Ventures.

Retail 86

Retail ROI Food MarTech 86

Martech

NOVEMBER 17, 2022

Even though it’s harder than ever for marketers to get customer data, customers demand the same high level of relevance when they hear from companies. To gain better campaign performance with less readily available data, here’s how marketers are getting their first-party data in order and partnering with clean rooms.

Cookies 100

Cookies MarTech Communications Advertising 100

Martech Series

JUNE 16, 2022

Sourcepoint, the data privacy software company of record for the digital marketing ecosystem, has integrated its privacy safety data with MediaMath, in order to provide MediaMath customers with pre-bid access to inventory segments that meet their privacy compliance standards.

Media 85

Media MarTech Advertising Audience 85

Clearcode

JANUARY 22, 2023

Marketers can achieve this by collecting vast amounts of data containing information about their customers’ behavior, location, and topics currently of interest to create effective ad campaigns. Marketers can utilize DCO tools across the marketing funnel. Does Dynamic Creative Optimization Use Third-Party Cookies?

Retargeting 52

Retargeting Data Management Platform Demand Side Platform A/B Testing 52

Martech Series

JUNE 21, 2022

We believe the Investment can support VIDAA’s plan to increase its distribution across additional OEMs, with the goal to grow global reach in key markets such as the US, UK, Canada, Germany, Japan, and Australia, as well as others. Tremor intends to fund the investment utilizing existing cash resources.

Ad Server 70

Ad Server Manufacturing Ad Tech MarTech 70

Martech

APRIL 21, 2022

“We are all experiencing a massive explosion of data,” said Leslie Lorenz, head of North American retail industry at Snowflake, in her presentation at The MarTech Conference. It’s no surprise, then, that her brand is also “getting many [brand] requests that say they want to be data-driven.”. Processing.Please wait.

Marketing 120

Marketing Data Management Platform Demand Side Platform GDPR 120

Clearcode

AUGUST 8, 2023

Anonymization techniques applied in the AdTech industry can include aggregation, data masking, and other methods that significantly reduce the risk of re-identification. Another benefit of adopting these technologies is providing a competitive edge in a privacy-conscious market.

Ad Server 52

Ad Server Ad Exchange Demand Side Platform Ad network 52

Clearcode

SEPTEMBER 20, 2023

The rising demand for programmatic advertising among advertisers is driving market growth. The DSP market exclusively was valued at $20.77 In this blog post, we cover their main reasons for developing this AdTech platform. Table Of Contents Key Points What Is a Demand-Side Platform and What Is It For? billion by 2029.

Demand Side Platform 99

Demand Side Platform Ad Exchange Ad Inventory Impressions 99

Martech

MAY 5, 2022

Karen Naves, SVP of global demand generation at Tealium, recently gave a presentation on the benefits — and necessity — of connecting customer data to marketing initiatives. This process can help brands gain a more complete view of their audiences, allowing for more personalized experiences. Source: Karen Naves.

Data Management Platform 99

Data Management Platform MarTech Audience Marketing 99

Martech

FEBRUARY 14, 2023

The world of marketing technology is often a confusing mess. The services offered by customer data platforms, data management platforms, marketing automation platforms, and email service providers often overlap, and it can be difficult to decide what you need. Get MarTech!

A/B Testing 98

A/B Testing Data Management Platform Retail Audience 98

Clearcode

SEPTEMBER 11, 2023

A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. The DSP analyzes data associated with the impression. Ad exchanges and SSPs notify the DSP about available impressions.

Demand Side Platform 97

Demand Side Platform Ad Exchange Impressions Ad Targeting 97

Clearcode

APRIL 21, 2023

Some of the most common AdTech solutions for publishers include header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization (DPO). Finding and monetizing an audience willing to pay for access to content can also be a challenge. click on them); otherwise, they’ll simply ignore them.

Header Bidding 79

Header Bidding Fill rate Ad Server Audience 79

Clearcode

MARCH 15, 2023

Strong regulations such as the EU’s GDPR help protect personal data and fine organizations that don’t follow the rules or try to bypass them. In the gathering process, you can utilize customer engagement platforms and enrich single customer views (SCV) in your customer data platforms (CDP) or customer relationship management systems (CRM).

GDPR 52

GDPR Audience Cookies eCommerce 52

Clearcode

APRIL 26, 2022

AdTech & MarTech Glossary. The Main Platform, Processes and Players. The Main Technology Platforms and Intermediaries in the Digital Advertising Ecosystem. AdTech and MarTech Predictions and Trends in 2022. Hello everyone, my name is Michael and I’m Head of Marketing at Clearcode. AdTech Terminology.

Advertising 52

Advertising Header Bidding Ad Server Ad Exchange 52