MNTN

FEBRUARY 14, 2024

The advertising world can be complicated—and for a B2B marketer even more so. One of the ways that B2B brands can effectively reach their audiences is through programmatic advertising. In other words, it’s an automated buying platform that buys ad space through an ad exchange for a predetermined price.

Advertising 52

Advertising Ad Exchange Marketing Ad Space 52

Basis

DECEMBER 5, 2022

Today, as cannabis comes to our cities’ Main Streets and category players enjoy greater market opportunities, there is more investment going into cannabis advertising and marketing in an effort to break down the stigmas, expand awareness, and attract sales. 2) Lookalike audiences. This number is expected to rise again to $38.8

Marketing 52

Marketing Data Management Platform Retargeting Finance 52

Basis

DECEMBER 5, 2022

Today, as cannabis comes to our cities’ Main Streets and category players enjoy greater market opportunities, there is more investment going into cannabis advertising and marketing in an effort to break down the stigmas, expand awareness, and attract sales. 2) Lookalike audiences. This number is expected to rise again to $38.8

Marketing 52

Marketing Data Management Platform Retargeting Finance 52

Digiday

DECEMBER 13, 2023

Amid the phasing out of traditional identifiers and changes to data privacy laws, publishers are increasingly prioritizing first-party data to safeguard their ad revenue and monetize audiences. marketers are using data management platforms, which allow advertisers to organize and activate data for targeted campaigns.

Media 71

Media Data Management Platform Audience Advertising 71

Martech

NOVEMBER 8, 2021

The marketing ecosystem is transforming at a rapid pace. Many marketers have moved their campaigns online to keep up, but connecting the data from many channels requires an optimized digital experience strategy. That’s why so many marketing teams are looking for new ways to collect and act on data.

Entertainment 90

Entertainment Marketing Data Management Platform Demand Side Platform 90

Martech Series

NOVEMBER 20, 2022

Marketing Technology News: Simplio3D Launches a New Augmented Reality Module Aligned with the Latest Technologies. To process the data, the DSP providers often use external services of data management platforms (DMP) and customer data platforms (CDP). Viewability Tracking.

Data Management Platform 88

Data Management Platform Advertising Ad Exchange Demand Side Platform 88

Martech

JANUARY 28, 2022

Tristan Silhol, senior manager of consulting at data company Artefact, recently worked with hygiene, health and nutrition CPG company Reckitt to revitalize their marketing campaigns. Their goal was to move Reckitt from a mass-market marketing approach to more personalized customer targeting. Source: Tristan Silhol.

Marketing 114

Marketing Audience MarTech Fashion 114

Martech

APRIL 11, 2022

It’s not uncommon for marketers to claim “consistency is key.” With third-party cookies phasing out of key browsers, marketers are shifting targeting strategies to adopt new ways to drive performance. Digital marketing has opened the door to vast amounts of data. Processing.Please wait.

Marketing 104

Marketing Banner Machine Learning ROI 104

Martech

OCTOBER 19, 2022

It does this while letting you target your ads to exactly the audience you’re looking for. Ad network vs. ad exchange Types of programmatic advertising How big is the programmatic advertising market? Advertisers use a Demand-Side Platform (DSP) — either via an agency or directly — to offer bids. All of this drives the price up.

Advertising 106

Advertising Marketing Ad Exchange Retail 106

Martech

JULY 12, 2023

IAB Tech Lab has released a finalized first version of guidance and standards for data clean rooms (DCRs). The emerging technology is used by marketers to securely enhance first-party data and help activate this data in campaigns. This helps make the DCR options on the market more interoperable. Singh said. “It

Marketing 84

Marketing Audience MarTech Media 84

Digiday

FEBRUARY 28, 2023

Marketers are increasingly hemmed in by the rising tide of privacy laws across the globe, plus multinational corporates’ preference for a tighter grip on the technology they use forcing them to seek flexibility.

Cookies 68

Cookies Marketing Demand Side Platform Ad Server 68

Martech

JANUARY 11, 2022

But ensuring the partnership is successful has called for a lot more than Irish luck, it’s taken a sophisticated mix of integrated marketing and data management. Retooling a marketing strategy during the recovery. Investing in marketing technology. Launching Ireland on IMAX.

Marketing 86

Marketing Data Management Platform Retargeting Media 86

Martech

SEPTEMBER 27, 2021

Privacy and consent are more important than ever in digital marketing since the advent of GDPR and CCPA, leading marketers at today’s biggest brands to change how they interact with customers. But how do marketers build trust? Value data privacy to build customer trust. How to improve marketing ROI with clean data.

Data Management Platform 110

Data Management Platform GDPR MarTech ROI 110

Digiday

JANUARY 8, 2023

Granted, this essentially limits the usage of such data to Schibsted’s own sites, including Norwegian newspapers Aftenposten and Verdens Gang. Not when scaled publishers with premium brands and, ideally, large authenticated audiences are poised to benefit from the degradation of third-party addressability.

Cookies 66

Cookies Marketing Ad Tech Viewability 66

Martech

NOVEMBER 3, 2022

The end of the third-party cookie doesn’t have to be the end of getting good, useful data. Here are six tactics marketers can use with first-party and zero-party data to keep marketing automation programs working. Dig deeper: Marketers should care about consumer privacy. First-party vs. third-party data.

First-Party Cookies 102

First-Party Cookies Cookies Marketing MarTech 102

Martech

JANUARY 3, 2022

Data privacy is arguably the most pertinent topic in marketers’ minds these days. Adhering to data ethics laws puts marketers on the right side of the legal battle and improves customer satisfaction levels by giving them what they want. Adhere to data ethics within our privacy landscape. Image: Acoustic.

Marketing 135

Marketing MarTech GDPR Healthcare 135

AdvertiseMint

OCTOBER 24, 2023

A Demand Side Platform (DSP) is a platform that allows advertisers to buy advertising space automatically across multiple ad exchanges, optimizing their reach towards a specific target audience in real-time. Through this streamlined method, DSPs allow advertisers to reach their desired audiences efficiently and at scale.

Demand Side Platform 52

Demand Side Platform Ad Exchange Data Management Platform Ad Space 52

AdvertiseMint

OCTOBER 24, 2023

This evolution in the advertising world leverages algorithms and data to automatically determine which ads to buy and how much to pay for them, all in real-time. The primary aim is to reach specific audiences more directly and at scale. Thus, programmatic advertising emerged, offering a solution to these challenges.

Media 52

Media Demand Side Platform Data Management Platform Ad Space 52

Digiday

OCTOBER 9, 2022

Daniel Knapp, chief economist at IAB Europe, noted how the collection and activation of first-party data is a multidisciplinary effort that may help marketing departments achieve their KPIs but can set alarm bells ringing from legal teams, and finance controllers. ” The rise of second-party data. Scale is a challenge.

Marketing 68

Marketing Demand Side Platform Retail Data Management Platform 68

Adtelligent

FEBRUARY 2, 2022

From the dawn of digital advertising in the 90s, cookie-based targeting was a go-to technique for tracking user behavior and delivering relevant ads for the right audiences. More and more marketers turn to alternatives to third-party cookies and try to decrease their reliance on third-party data. Omnichannel marketing .

Marketing 52

Marketing Cookies Demand Side Platform Impressions 52

VideoWeek

JUNE 13, 2023

The firm uses blockchain infrastructure to power its data management platform, DSP and analytics service. Its device graph houses viewer information from ACR and geolocation data based on ZIP codes, which advertisers can use to target hyperlocal audiences. Scripps, Fox Television Stations and TelevisaUnivision.

Ad Tech 98

Ad Tech Machine Learning Data Management Platform Impressions 98

Basis

FEBRUARY 9, 2024

It’s the evolving challenge to connect meaningfully with audiences amidst a heightened focus on user data privacy, fueled by consumer demands, regulation, and major changes from tech giants. This year, signal loss will hit an inflection point as Google restricts third-party cookie access in its market share-leading Chrome browser.

Advertising 73

Advertising Cookies Non-Profit CPA 73

Martech Series

NOVEMBER 21, 2022

Marketing Technology News: StoryFile Named CES 2023 Innovation Awards Honoree. “As As the industry continues to prepare for a cookieless digital landscape, publishers need a solution that enables maximized first-party data, while preserving consumer value and trust”.

Demand Side Platform 84

Demand Side Platform Fill rate Machine Learning Data Management Platform 84

Martech

JANUARY 3, 2023

Consumer packaged goods (CPGs) have historically relied on third-party data for their brand marketing efforts. This strategy is due for a change as the data and marketing landscapes evolve. CPGs have the opportunity to improve business outcomes by leveraging first-party data. CPGs and third-party audiences.

ROI 89

ROI Control Group Audience Cookies 89

Admixer

JANUARY 30, 2020

Data Management Platform by Admixer Technologies helps advertisers who operate globally to improve their marketing with precise audience targeting. In one of our previous articles, we have discussed how brands and agencies can benefit from 1st and 2nd-party data capabilities.

Data Management Platform 52

Data Management Platform Audience Agency Advertising 52

Martech

JANUARY 14, 2022

Moses and his marketing team worked with customer data platform Treasure Data to develop a robust customer experience strategy. And then you’re using those audiences to program step-by-step journeys.”. Using the insights gathered from its audience, U.S. Use automation to personalize experiences.

Data Management Platform 120

Data Management Platform MarTech Audience Conversion 120

Paleo AdTech

DECEMBER 10, 2023

Ana Milicevic was a seasoned product manager in New York City in 2009 when she joined a wily data management startup called Demdex , which was then swirling around a programmatic audience-building space soon labeled Data Management Platform (DMP). Expanding into audience-building for media made sense.

Cookies 52

Cookies Ad Tech Audience Data Management Platform 52

Digiday

APRIL 17, 2023

Before unpacking those gains, here’s a closer look at what it took to get them: it started back in 2021 when Gumtree’s executives wanted to sweat their data harder in ad deals. They needed technology that was going to be better at matching advertisers to audiences who were visiting the online classifieds site.

Click Through Rate 52

Click Through Rate Ad Tech Data Management Platform Impressions 52

InMobi

MARCH 5, 2019

Dozens of mobile performance-centric demand-side platforms (DSPs) are available in the market. Data Management Platform (DMP) integrations (none, built-in, third-party vendor support). The best way to test or evaluate DSPs is to ensure non-overlapping audiences so you can avoid cannibalization.

A/B Testing 52

A/B Testing Non-Profit Marketing CPM 52

Smart-Hub

DECEMBER 22, 2023

AdTech solutions are the main drivers of progress in the digital marketing world today. The AdTech market is projected to grow from 579.4 The AdTech market is projected to grow from 579.4 Due to various business drivers, the AdTech market is expected to grow significantly in the course of the predicted time.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

SODP

JULY 25, 2023

Supply-side platforms (SSPs) leverage publishers’ first-party data to market and sell ad inventory to demand partners at the best possible price. Advertisers: Advertisers create and design their ads, specify their target audience and set their budgets. How Does an SSP Work? What’s the Difference Between an SSP and DSP?

Demand Side Platform 52

Demand Side Platform Ad Exchange Ad Space Ad Inventory 52

Martech Series

JUNE 23, 2022

OpenAP Data Hub will be developed in phases to provide publishers and advertisers access to rich cross-platform data for more effective planning, targeting and measurement of TV advertising campaigns. The OpenAP Data Hub will be the central destination for cross-publisher and cross-platform campaign data and analysis.

Advertising 93

Advertising Audience Entertainment Media 93

Paleo AdTech

JANUARY 26, 2023

Ana Milicevic was a seasoned product manager in New York City in 2009 when she joined a wily data management startup called Demdex , which was then swirling around a programmatic audience-building space soon labeled Data Management Platform (DMP). Expanding into audience-building for media made sense.

Cookies 59

Cookies Ad Tech Audience Data Management Platform 59

Digiday

OCTOBER 24, 2022

Recently, we’ve decided to take a major step in developing a modern digital experience that supports this ‘audience first’ mentality and creates an optimal environment for our trusted brand partners to reach the world’s most influential leaders,” wrote Bloomberg Media CEO Scott Havens in a blog post yesterday (Oct.

Ad Tech 70

Ad Tech Demand Side Platform Data Management Platform Audience 70

Martech Series

JULY 6, 2022

Displayce, a French start-up created in 2014 and exclusively dedicated to the purchasing and optimisation of DOOH campaigns, is the leading French programmatic platform in terms of the technology, expertise and number of digital displays proposed throughout the world, with more than 600,000 screens in over 50 countries.

Advertising 52

Advertising Data Management Platform Demand Side Platform Media 52

Clearcode

JANUARY 22, 2023

Marketers can achieve this by collecting vast amounts of data containing information about their customers’ behavior, location, and topics currently of interest to create effective ad campaigns. Marketers can utilize DCO tools across the marketing funnel. Does Dynamic Creative Optimization Use Third-Party Cookies?

Retargeting 52

Retargeting Data Management Platform Demand Side Platform A/B Testing 52

Automatad Inc.

NOVEMBER 23, 2023

They have valuable user traffic and customer data, which can be accessed by the brands and services to reach their targets. Advertisers: Brands, services, and marketers are a few examples of advertisers. They reach their target audience by displaying ads on the website or app with potential traffic and user data.

Ad Exchange 40

Ad Exchange Ad Server Ad Space Ad network 40