Martech

APRIL 30, 2024

Marketing technology is the backbone of marketing operations, enabling organizations to efficiently and effectively manage campaigns, analyze data and engage customers. Martech optimization is a systematic and ongoing process of evaluating, adjusting and enhancing the components of a company’s marketing technology stack.

MarTech 96

MarTech Marketing ROI Data Management Platform 96

Basis

FEBRUARY 21, 2024

Read on for the insights B2B marketers need to foster deeper connections in this relationship-based industry. Social media has become the most effective channel for driving B2B revenue: In 2023, 60% of US B2B marketers ranked it as their preferred option, followed by content marketing.

Marketing 104

Marketing Data Management Platform Healthcare Ad Inventory 104

Martech

NOVEMBER 10, 2022

There is a revolution in how marketers are using artificial intelligence (AI) and machine learning (ML) to help execute intelligent strategies and campaigns at scale. One important area where AI and ML can be put to good use is in market data management. Connecting data across teams. Data is growing exponentially.

Machine Learning 113

Machine Learning Marketing Data Management Platform Finance 113

Martech Series

AUGUST 25, 2022

Cordial , a cross-channel marketing and data management platform for brands to communicate in personal, intelligent ways, today celebrates a momentous year so far, securing new customers including Orveon, expanding product offerings and integrations, and receiving recognition as a top provider across marketing awards.

Marketing 87

Marketing Data Management Platform Communications Finance 87

Martech Series

OCTOBER 18, 2022

ActionIQ, the leader in customer experience (CX) solutions that deliver actionable insight from customer data, announced its CX Hub for Acquisition Marketing, a powerful solution that allows advertisers and marketers to prospect and acquire new customers in a world without third-party cookies.

Demand Side Platform 78

Demand Side Platform Data Management Platform Marketing Cookies 78

Martech

NOVEMBER 8, 2021

The marketing ecosystem is transforming at a rapid pace. Many marketers have moved their campaigns online to keep up, but connecting the data from many channels requires an optimized digital experience strategy. That’s why so many marketing teams are looking for new ways to collect and act on data.

Entertainment 94

Entertainment Marketing Data Management Platform Demand Side Platform 94

Martech

MAY 19, 2022

Email has always held a special place in my heart, perhaps because it seems so taken for granted in the digital marketing world. Email marketing platforms and financial activity. Though the email category is well established, there are still plenty of investors who believe marketers are looking for innovations.

MarTech 106

MarTech Marketing Demand Side Platform Finance 106

Martech

APRIL 11, 2022

It’s not uncommon for marketers to claim “consistency is key.” With third-party cookies phasing out of key browsers, marketers are shifting targeting strategies to adopt new ways to drive performance. Digital marketing has opened the door to vast amounts of data. Processing.Please wait.

Marketing 105

Marketing Banner Machine Learning ROI 105

Basis

JANUARY 24, 2024

The next few years are set to be, shall we say, an educational time for marketers at colleges and universities. To better understand what higher ed advertisers need to know about the privacy-first future, we spoke with education marketing expert Sydney Warden, Director of Integrated Client Solutions at Basis Technologies.

Education 52

Education Advertising Marketing Cookies 52

Basis

JANUARY 24, 2024

marketers needed a way to target audiences with personalized ads for specific products and to then measure the impact of their efforts. What cookieless marketing solutions are particularly useful for retail and e-commerce advertisers? But what exactly should those efforts look like?

Retail 69

Retail Advertising Cookies Marketing 69

Basis

DECEMBER 5, 2022

Today, as cannabis comes to our cities’ Main Streets and category players enjoy greater market opportunities, there is more investment going into cannabis advertising and marketing in an effort to break down the stigmas, expand awareness, and attract sales. This number is expected to rise again to $38.8 2) Lookalike audiences.

Marketing 52

Marketing Data Management Platform Retargeting Finance 52

Basis

DECEMBER 5, 2022

Today, as cannabis comes to our cities’ Main Streets and category players enjoy greater market opportunities, there is more investment going into cannabis advertising and marketing in an effort to break down the stigmas, expand awareness, and attract sales. This number is expected to rise again to $38.8 2) Lookalike audiences.

Marketing 52

Marketing Data Management Platform Retargeting Finance 52

Martech Series

SEPTEMBER 23, 2022

Spectra Logic , a global leader in data management and data storage solutions, announced a collaboration with the iRODS Consortium to create a joint solution built upon Spectra Vail® software, Spectra BlackPearl® S3 storage and the iRODS data management platform.

Data Management Platform 73

Data Management Platform MarTech Marketing 73

Martech Series

NOVEMBER 20, 2022

Marketing Technology News: Simplio3D Launches a New Augmented Reality Module Aligned with the Latest Technologies. To process the data, the DSP providers often use external services of data management platforms (DMP) and customer data platforms (CDP). Viewability Tracking.

Data Management Platform 88

Data Management Platform Advertising Ad Exchange Demand Side Platform 88

Digiday

NOVEMBER 14, 2023

Marketers are racing to help brands better understand the opportunities in gaming, and a new player has officially joined the scramble. Marketing technology firm Livewire today has launched Gameview, an ad tech platform that it describes as an all-in-one solution for advertisers hoping to reach gamers. No small task.

MarTech 81

MarTech Data Management Platform Advertising Ad Tech 81

Martech

JANUARY 11, 2022

But ensuring the partnership is successful has called for a lot more than Irish luck, it’s taken a sophisticated mix of integrated marketing and data management. Retooling a marketing strategy during the recovery. Investing in marketing technology. Launching Ireland on IMAX.

Marketing 89

Marketing Data Management Platform Retargeting Media 89

MNTN

FEBRUARY 14, 2024

The advertising world can be complicated—and for a B2B marketer even more so. Benefits of B2B Programmatic Marketing So now that you know a little more about this world, you may be wondering “ Why is B2B programmatic advertising important, and is it effective?” But what is B2B programmatic advertising and how does it work?

Advertising 52

Advertising Ad Exchange Marketing Ad Space 52

Martech Series

AUGUST 23, 2022

Parablu , an award-winning provider of endpoint data protection solutions, announced that they have broadened their partnering efforts with Cohesity, a leader in next-gen data management. Marketing Technology News: Cavrnus, The Ultimate Metaverse Builder Platform, New Release Pushes the Limits of Creation.

Data Management Platform 94

Data Management Platform MarTech Marketing 94

Digiday

DECEMBER 13, 2023

For first-party data to be a secure and sustainable advertising strategy, publishers rely on privacy-preserving technology to mitigate the risk of data collaboration. marketers are using data management platforms, which allow advertisers to organize and activate data for targeted campaigns.

Media 74

Media Data Management Platform Audience Advertising 74

Digiday

FEBRUARY 8, 2023

As more artificial intelligence tools are being built for generating content — and getting an influx of investment and attention from tech giants like Microsoft and Google — startups in the marketing space are hoping to take advantage of this new AI wave. The broader market of generative AI startups continues to grow. billion in 2022.

Marketing 63

Marketing Data Management Platform Shipping Education 63

Digiday

FEBRUARY 28, 2023

Marketers are increasingly hemmed in by the rising tide of privacy laws across the globe, plus multinational corporates’ preference for a tighter grip on the technology they use forcing them to seek flexibility.

Cookies 68

Cookies Marketing Demand Side Platform Ad Server 68

Martech Series

AUGUST 29, 2022

Layer 0 blockchain innovator Geeq has signed a strategic partnership with data management platform Rowbot, enabling easier, safer solutions for enterprise data. New strategic partnership combines data validation with automated data management. The post Data Complexity Untangled by Rowbot.io

Data Management Platform 52

Data Management Platform MarTech Marketing 52

Martech

MARCH 25, 2022

The IDMC for Retail version is Informatica’s first step in building industry-specific cloud data management platforms. To navigate this transition, marketing teams will look to data management to bridge data silos and build out hyper-personalized experiences, which the IDMC for Retail platform promises to deliver.

Retail 98

Retail Data Management Platform Education MarTech 98

Martech

NOVEMBER 3, 2022

The end of the third-party cookie doesn’t have to be the end of getting good, useful data. Here are six tactics marketers can use with first-party and zero-party data to keep marketing automation programs working. Dig deeper: Marketers should care about consumer privacy. First-party vs. third-party data.

First-Party Cookies 106

First-Party Cookies Cookies Marketing MarTech 106

Martech

JANUARY 3, 2022

Data privacy is arguably the most pertinent topic in marketers’ minds these days. Adhering to data ethics laws puts marketers on the right side of the legal battle and improves customer satisfaction levels by giving them what they want. Adhere to data ethics within our privacy landscape. Image: Acoustic.

Marketing 137

Marketing MarTech GDPR Healthcare 137

Martech

SEPTEMBER 27, 2021

Privacy and consent are more important than ever in digital marketing since the advent of GDPR and CCPA, leading marketers at today’s biggest brands to change how they interact with customers. But how do marketers build trust? Value data privacy to build customer trust. How to improve marketing ROI with clean data.

Data Management Platform 114

Data Management Platform GDPR MarTech ROI 114

Martech Series

DECEMBER 14, 2022

Komprise Hypertransfer also strengthens security and defense against ransomware by not accessing cloud file storage over the network during data migrations, since data transfers from source to target over private channels. Marketing Technology News: MarTech Interview With Alex Song, CEO and Founder at Proxima.

Data Management Platform 84

Data Management Platform Electronics MarTech Marketing 84

Martech

NOVEMBER 28, 2022

Marketers are hoping more data sources will translate into better quality data. The average number of sources used by marketers grew by 50% from last year to this, according to a new Salesforce study. This comes at a time when multiple studies show marketers losing faith in their data. Why we care.

Marketing 110

Marketing Cookies MarTech Data Management Platform 110

Martech Series

FEBRUARY 8, 2023

TapClicks , the leading provider of unified marketing operations, analytics and reporting solutions for media companies, digital marketing agencies, brands, franchises, and HIPAA covered entities, announced the official opening of its New York sales and support office, at 315 Madison Ave, Suite 3012, New York, NY 10017.

Data Management Platform 77

Data Management Platform MarTech Agency Marketing 77

Martech

JANUARY 28, 2022

Tristan Silhol, senior manager of consulting at data company Artefact, recently worked with hygiene, health and nutrition CPG company Reckitt to revitalize their marketing campaigns. Their goal was to move Reckitt from a mass-market marketing approach to more personalized customer targeting. Source: Tristan Silhol.

Marketing 118

Marketing Audience MarTech Fashion 118

Martech Series

OCTOBER 25, 2022

Indeed, the company already supports many large retail brands across all their jurisdictions with one well-known high street retailer using the platform across all 51 countries and territories in which they operate. Marketing Technology News: MarTech Interview with Andrew (Andy) Kieffer, CEO of Voxfeed.

Data Management Platform 86

Data Management Platform Impressions Conversion Rate eCommerce 86

Martech Series

JANUARY 18, 2023

“Cloudian’s cloud-native data management software lets our customers simplify operations and creates new opportunities to derive value from data.”. Marketing Technology News: MarTech Interview with Lisa Chaikin, Group Marketing Director at Awin. Marketing Technology News: Advertising through Economic Uncertainty.

Data Management Platform 77

Data Management Platform Healthcare Manufacturing MarTech 77

Martech Series

JULY 14, 2022

Optimize Insights’ customizable dashboards and visualizations answer critical subscription management questions and provide market data management reporting. Optimize Insights sits at the heart of TRG Screen’s new Optimize platform, launched in 2020.

Marketing 94

Marketing MarTech Data Management Platform 94

Martech

JULY 12, 2023

IAB Tech Lab has released a finalized first version of guidance and standards for data clean rooms (DCRs). The emerging technology is used by marketers to securely enhance first-party data and help activate this data in campaigns. This helps make the DCR options on the market more interoperable. Get MarTech!

Marketing 85

Marketing Audience MarTech Media 85

Martech

OCTOBER 19, 2022

Ad network vs. ad exchange Types of programmatic advertising How big is the programmatic advertising market? When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. How big is the programmatic advertising market? In the U.S.,

Advertising 110

Advertising Marketing Ad Exchange Retail 110

Digiday

OCTOBER 9, 2022

Daniel Knapp, chief economist at IAB Europe, noted how the collection and activation of first-party data is a multidisciplinary effort that may help marketing departments achieve their KPIs but can set alarm bells ringing from legal teams, and finance controllers. ” The rise of second-party data. Scale is a challenge.

Marketing 68

Marketing Demand Side Platform Retail Data Management Platform 68

Martech

JUNE 1, 2022

Zeta Global has announced that its Zeta Marketing Platform (ZMP) will become available in the Amazon Web Services Marketplace. Zeta has set itself the target of overtaking other major marketing cloud platforms such as Adobe, Oracle and Salesforce by 2025. Get the daily newsletter digital marketers rely on.

Marketing 83

Marketing MarTech Data Management Platform 83