Smart-Hub

OCTOBER 15, 2023

White label partnership is the latest trend in ad tech. The modern market has dozens of successful ad tech companies producing WL solutions for DSPs (demand-supply platforms), SSPs (supply-side platforms), and DMPs (data management platforms). What is white label service?

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SODP

JULY 25, 2023

Of all the online advertising tools and technologies that have emerged, supply-side platforms (SSPs) arguably remain some of the most important for digital publishers. SSPs, along with demand-side platforms (DSPs) and ad exchanges , have transformed the advertising industry — making it more automated, efficient and data-driven.

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Smart-Hub

DECEMBER 22, 2023

AdTech solutions are the main drivers of progress in the digital marketing world today. The AdTech market is projected to grow from 579.4 The AdTech market is projected to grow from 579.4 Due to various business drivers, the AdTech market is expected to grow significantly in the course of the predicted time.

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Clearcode

JANUARY 22, 2023

Marketers can achieve this by collecting vast amounts of data containing information about their customers’ behavior, location, and topics currently of interest to create effective ad campaigns. Key Points DCO is a technology that creates hyper-relevant ads based on available information about a potential customer.

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InMobi

JANUARY 22, 2021

But where does this data come from, and how is it processed? To dive into the many nuances of data management in programmatic, be sure to check out these whiteboard videos featuring Prajwal Barthur, VP of Products, Marketing and Advanced TV at InMobi. Reach out today to learn more !

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Martech

MARCH 15, 2022

The boom for marketing technology has not left behind advertising technology, or adtech, but the digital acceleration wrought by the COVID pandemic has sped things up more. But, there is another reason marketers are taking a fresh look at these technologies. How is adtech changing the marketing landscape? What is adtech?

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InMobi

MARCH 5, 2019

Dozens of mobile performance-centric demand-side platforms (DSPs) are available in the market. Data Management Platform (DMP) integrations (none, built-in, third-party vendor support). LEARN MORE About the Author Praveen Rajaretnam has over a decade of experience in mobile marketing and growth marketing.

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Clearcode

AUGUST 8, 2023

Most AdTech platforms can implement a variety of PETs that include differential privacy, secure multi-party computation, techniques for anonymizing personally identifiable information, and solutions that incorporate PETs for secure data sharing (such as data clean rooms).

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InMobi

FEBRUARY 23, 2021

Today’s mobile advertising environment is increasingly dominated by real-time bidding (RTB) and programmatic buying, which is why all marketers need to know the ins and outs of programmatic in-app advertising. Next, SSPs or exchanges conduct an auction for all demand-side platforms (DSPs) to bid on available ad placements.

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Basis

APRIL 11, 2023

You bet—and more than that, they present an opportunity for marketers. But what about the environmental impact of serving ads highlighting those efforts throughout the online ecosystem? At question here is the mechanism by which ads are delivered to audiences, particularly as it pertains to programmatic buying. back in 2016.

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VideoWeek

OCTOBER 28, 2022

In this week’s Week in Review: Elon Musk completes his takeover of Twitter, ProSieben warns of a difficult ad market over Christmas, and IAB UK reports continued strong digital ad growth in H1. Musk Fires Management and Appeals to Advertisers After Completing Twitter Takeover. Top Stories. billion in H1 2022.

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Basis

APRIL 11, 2023

You bet—and more than that, they present an opportunity for marketers. But what about the environmental impact of serving ads highlighting those efforts throughout the online ecosystem? At question here is the mechanism by which ads are delivered to audiences, particularly as it pertains to programmatic buying. back in 2016.

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Basis

APRIL 11, 2023

You bet—and more than that, they present an opportunity for marketers. But what about the environmental impact of serving ads highlighting those efforts throughout the online ecosystem? At question here is the mechanism by which ads are delivered to audiences, particularly as it pertains to programmatic buying. back in 2016.

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Basis

APRIL 11, 2023

You bet—and more than that, they present an opportunity for marketers. But what about the environmental impact of serving ads highlighting those efforts throughout the online ecosystem? At question here is the mechanism by which ads are delivered to audiences, particularly as it pertains to programmatic buying. back in 2016.

Advertising 52

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Basis

APRIL 11, 2023

You bet—and more than that, they present an opportunity for marketers. But what about the environmental impact of serving ads highlighting those efforts throughout the online ecosystem? At question here is the mechanism by which ads are delivered to audiences, particularly as it pertains to programmatic buying. back in 2016.

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Brid.tv

AUGUST 29, 2022

Now that you know what to look for, it’s time to take a look at some of the best ad networks and choose the right one for your OTT streaming service. Google ADX is the biggest ad exchange on the market right now, with the top-tier premium inventory at some of the highest CPMs. Google ADX. Marketplace.

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Smart-Hub

DECEMBER 8, 2023

A programmatic advertising framework is a technology stack that connects supply-side platforms (SSPs on the side of publishers) with demand-side platforms (DSPs on the side of advertisers) with each other through ad exchange. SmartHub ad exchange focuses on direct targeting, which does not require the connection of DMPs.

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Clearcode

SEPTEMBER 20, 2023

The rising demand for programmatic advertising among advertisers is driving market growth. The DSP market exclusively was valued at $20.77 In this blog post, we cover their main reasons for developing this AdTech platform. Table Of Contents Key Points What Is a Demand-Side Platform and What Is It For? billion by 2029.

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MNTN

MARCH 19, 2024

The key difference between the two is that display ads are the format of the ad, while programmatic advertising is a method of buying those ads. Programmatic advertising is simply a subset of digital advertising that automates the decision-making process of ad placement.

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RevX

APRIL 5, 2022

Finding the right Demand Side Platform (DSP) for your needs is not easy, but it's crucial to running successful digital marketing campaigns. A more straightforward interpretation: a DSP enables advertisers to buy ad impressions at scale. As there are a lot of DSPs in the market, how to choose the right one? Final Note.

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Clearcode

SEPTEMBER 11, 2023

A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. The primary function of a DSP is to purchase ad inventory.

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Brid.tv

NOVEMBER 1, 2022

With the right ad provider by your side, you won’t have to worry about low ad fill rates or CPMs. However, choosing the best programmatic ad platform is not as easy as it seems. There are many major industry players on the market, and each comes with its own set of features and tools. Google ADX.

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Adtelligent

OCTOBER 6, 2021

Combining this with the need for brands and online entrepreneurs to adjust to the changing digital landscape, we can comprehend why the programmatic advertising market has grown by 24.9% A platform that helps publishers to oversee all of the automated ad sales and related processes. to reach $14.2 billion in 2020. Wide reach.

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AdvertiseMint

JANUARY 24, 2024

Cutting through online noise to reach potential customers is a big deal for advertisers and marketers. Programmatic advertising platforms can help you do that effectively. By automatically displaying your ads to people who are most likely to care based on their interests and habits. Pretty cool, right?

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Monetize More

DECEMBER 28, 2022

That is exactly what the Display Lumascape wanted to accomplish for publishers, marketers, and other parties involved in the ad tech space. The Display Lumascape or Luma landscape is the map consolidating various parties coexisting in the ad tech wonderland depending on their functions. Ad Servers in Display Lumascape.

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Single Grain

JULY 17, 2023

Reaching and engaging the right audience is essential for success in digital marketing. But with your target audience spending more time online than ever before, traditional marketing and advertising methods often struggle to keep pace with evolving consumer behaviors.

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SODP

JUNE 27, 2023

The automation of ad sales has reshaped the way publishers, advertisers and marketers interact with one another and target audiences. Programmatic ad spend is projected to exceed $550 billion globally in 2023, accounting for 85% of global ad spend manual. This all can be managed through the DSP’s dashboard.

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Single Grain

NOVEMBER 13, 2019

B2B advertising is largely focussed on acquiring leads, and one of the biggest challenges B2B marketers face is targeting the right audience. For instance, if you’re a content marketing agency that wants to target CMOs and decision-makers of startups who read Marketing Week – you can. How to Acquire Leads with Programmatic Ads.

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Smart-Hub

JANUARY 23, 2023

The most famous are Google Ad Manager, Appnexus, Between, Mopub, and Rubicon. Ad Exchange is an open advertising marketplace that hosts regular auctions of ad inventory. DMP (data management platform) is responsible for targeting. To join an algorithmic buy, publishers must sign up for an SSP.

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Single Grain

JULY 18, 2023

So whether you’re a marketer, advertiser or simply curious about the digital advertising landscape, this programmatic advertising guide will equip you with the knowledge to navigate and leverage the power of programmatic advertising effectively. This information is delivered to an ad exchange, which acts as a marketplace for ad spaces.

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InMobi

FEBRUARY 2, 2021

As real time bidding (RTB) and programmatic advertising become more popular than ever before with digital marketing professionals of all stripes for buying and selling, it helps to understand the key players in programmatic buying. What are SSPs and Ad Exchanges? DMPs are therefore an important link between advertisers and DSPs.

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Digiday

JUNE 1, 2022

.” Paparo noted that many ad exchanges are starting to formalize “volume-buying discounts,” arrangements that don’t always sit well with DSPs. But markets change. Happening on the sell side; Differentiated by nuances; Raises existential questions about ad tech vendors. Times change and conflicts intensify.

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Advendio

DECEMBER 7, 2022

In today’s hyper-competitive market, synchronized and reliable data , in addition to accessible and customizable reporting, become key components in the media business, where multiple platforms constantly interact with each other and programmatic auctions and audience data are increasingly complex and difficult to store.

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Clearcode

APRIL 26, 2022

Hello everyone, my name is Michael and I’m Head of Marketing at Clearcode. For those of you who haven’t heard about Clearcode before, we’re a software development company that specializes in designing and building advertising and marketing technologies, such as ad servers , DSPs , SSPs , CDPs , etc. Introduction.

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Clearcode

APRIL 21, 2023

Regulations such as GDPR, ePrivacy directive , DMA and DSA , and CCPA regulate the processes for gathering and sharing personal data, for example, for advertising purposes. The most valuable currency on the digital advertising market currently is first-party data, i.e. data that the user provides to the publisher themself.

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Lemonads

NOVEMBER 29, 2020

Capturing the attention of consumers, in today’s digital system, is not that easy, and creating a website with all the managing social media channels, is no longer enough. The sale works by auction and the starting price of the individual spaces is generally higher than those of an open market. Not all Programmatic are in RTB.

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