Digiday

NOVEMBER 6, 2022

It’s not cheap to keep these checks and balances in lock step with the rest of the market. Then again, the rewards could be worth it all given where the market could be headed. No surprises for guessing what side of the market OpenWeb wants to exist in. It sounds a lot like a data management platform.

Ad Tech 69

Ad Tech Data Management Platform Affiliates Ad Inventory 69

Smart-Hub

DECEMBER 22, 2023

AdTech solutions are the main drivers of progress in the digital marketing world today. The AdTech market is projected to grow from 579.4 The AdTech market is projected to grow from 579.4 Due to various business drivers, the AdTech market is expected to grow significantly in the course of the predicted time.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Clearcode

AUGUST 8, 2023

Another benefit of adopting these technologies is providing a competitive edge in a privacy-conscious market. PETs for Ad Networks Ad networks have several privacy-enhancing technologies at their disposal to ensure user data protection.

Ad Server 52

Ad Server Ad Exchange Demand Side Platform Ad network 52

Adtelligent

MAY 26, 2021

The news has been particularly hard on publishers and programmatic companies, as the whole algorithm of their business model relies heavily on third-party data processing. Online advertising simply cannot function properly without the support of third-party data, or can it? . From 1st-party data to 3rd-party data.

Cookies 52

Cookies GDPR Non-Profit Audience 52

Clearcode

SEPTEMBER 20, 2023

The rising demand for programmatic advertising among advertisers is driving market growth. The DSP market exclusively was valued at $20.77 In this blog post, we cover their main reasons for developing this AdTech platform. Table Of Contents Key Points What Is a Demand-Side Platform and What Is It For? billion by 2029.

Demand Side Platform 99

Demand Side Platform Ad Exchange Ad Inventory Impressions 99

Clearcode

SEPTEMBER 11, 2023

By leveraging algorithms and real-time bidding capabilities, DSPs give advertisers control and precision in reaching their target audiences. While there are hundreds, if not thousands, of ready-to-use DSPs on the market, it sometimes makes more business sense for a company to build their own custom DSP.

Demand Side Platform 97

Demand Side Platform Ad Exchange Impressions Ad Targeting 97

Smart-Hub

DECEMBER 8, 2023

Ad exchange, in turn, utilizes mostly real-time bidding (RTB) technology to display relevant ads to targeted groups of users. The ecosystem of programmatic Infrastructure may involve DMPs (data management platforms) containing first, second, and third-party data, but this business model could be better.

Ad Exchange 64

Ad Exchange Advertising Non-Profit Demand Side Platform 64

Clearcode

APRIL 21, 2023

Some of the most common AdTech solutions for publishers include header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization (DPO). Managing first- and third-party data and using it for content personalization and ad targeting. Source: Clearcode.cc

Header Bidding 79

Header Bidding Fill rate Ad Server Audience 79

Ad Monsters

JUNE 28, 2022

The marketing technology landscape is increasingly difficult to navigate. The number of tools available rises markedly each year, adding to the already-bewildering array of three-letter acronyms used in digital marketing. . Data platforms, broadly speaking, are no different. Defining DMP, MDM, and CDP.

Data Management Platform 52

Data Management Platform Cookies Ad Targeting GDPR 52

Single Grain

JULY 25, 2019

When management expert Peter Drucker first spoke the words “What gets measured, gets managed,” the idea was that the more you know about your business (and ultimately your customers), the better positioned you’ll be. But marketers back then didn’t have the fancy data collection methods we have today. Dive Deeper: .

Retargeting 81

Retargeting Banner Data Management Platform Audience 81

Clearcode

MARCH 15, 2023

Strong regulations such as the EU’s GDPR help protect personal data and fine organizations that don’t follow the rules or try to bypass them. In the gathering process, you can utilize customer engagement platforms and enrich single customer views (SCV) in your customer data platforms (CDP) or customer relationship management systems (CRM).

GDPR 52

GDPR Audience Cookies eCommerce 52

Single Grain

JULY 18, 2023

So whether you’re a marketer, advertiser or simply curious about the digital advertising landscape, this programmatic advertising guide will equip you with the knowledge to navigate and leverage the power of programmatic advertising effectively. 5) Optimization Optimization is a continuous process in programmatic marketing.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

Single Grain

SEPTEMBER 5, 2019

When management expert Peter Drucker first spoke the words “What gets measured, gets managed,” the idea was that the more you know about your business (and ultimately your customers), the better positioned you’ll be. But marketers back then didn’t have the fancy data collection methods we have today. Dive Deeper: .

Retargeting 49

Retargeting Banner Data Management Platform Audience 49

Monetize More

FEBRUARY 7, 2023

IDs coming from email addresses are universal identifiers as it can be used across all channels & data management platforms. Pubguru Header Bidding utilizes the biggest ID systems in-market. This solution gives publishers an advantage against walled gardens and is a powerful tool for marketers.

Cookies 52

Cookies Header Bidding First-Party Cookies Retargeting 52

Monetize More

JUNE 17, 2022

IDs coming from email addresses are universal identifiers as it can be used across all channels & data management platforms. Pubguru Header Bidding utilizes the biggest ID systems in-market. Third party cookies and first-party cookies can only track users on the web, so identity solutions trump them with this benefit.

Cookies 52

Cookies Header Bidding First-Party Cookies Audience 52