SODP

JUNE 27, 2023

The automation of ad sales has reshaped the way publishers, advertisers and marketers interact with one another and target audiences. While publishers will rely on supply-side platforms (SSPs) to facilitate the sale of their advertising inventory, without demand-side platforms (DSPs) these transactions wouldn’t be possible.

Demand Side Platform 52

Demand Side Platform Ad Inventory Ad network Ad Exchange 52

Digiday

FEBRUARY 28, 2023

Marketers are increasingly hemmed in by the rising tide of privacy laws across the globe, plus multinational corporates’ preference for a tighter grip on the technology they use forcing them to seek flexibility.

Cookies 70

Cookies Marketing Demand Side Platform Ad Server 70

AdvertiseMint

OCTOBER 24, 2023

This evolution in the advertising world leverages algorithms and data to automatically determine which ads to buy and how much to pay for them, all in real-time. The rise of programmatic advertising is closely linked with the advancements in digital marketing and the need for more targeted ad campaigns.

Media 52

Media Demand Side Platform Data Management Platform Ad Space 52

Martech Series

JUNE 22, 2022

The G2 Grid® Reports are the result of real user ratings and reveal which solutions have the most satisfied customers and largest market presence. “We are so proud to earn high rankings in 40 of G2’s Summer Grids,” says Jon Miller , chief marketing officer at Demandbase. Marketing Account Intelligence.

Demand Side Platform 74

Demand Side Platform Account-Based Advertising MarTech Marketing 74

RevX

APRIL 5, 2022

Finding the right Demand Side Platform (DSP) for your needs is not easy, but it's crucial to running successful digital marketing campaigns. As there are a lot of DSPs in the market, how to choose the right one? 1) Campaign Management. 3) Platform Focus. What are you trying to accomplish?

Demand Side Platform 52

Demand Side Platform Machine Learning Rich Media Audience 52

Martech Series

NOVEMBER 21, 2022

Marketing Technology News: StoryFile Named CES 2023 Innovation Awards Honoree. “As As the industry continues to prepare for a cookieless digital landscape, publishers need a solution that enables maximized first-party data, while preserving consumer value and trust”.

Demand Side Platform 84

Demand Side Platform Fill rate Machine Learning Data Management Platform 84

SODP

JULY 25, 2023

Of all the online advertising tools and technologies that have emerged, supply-side platforms (SSPs) arguably remain some of the most important for digital publishers. SSPs, along with demand-side platforms (DSPs) and ad exchanges , have transformed the advertising industry — making it more automated, efficient and data-driven.

Demand Side Platform 52

Demand Side Platform Ad Exchange Ad Space Ad Inventory 52

Digiday

OCTOBER 9, 2022

Daniel Knapp, chief economist at IAB Europe, noted how the collection and activation of first-party data is a multidisciplinary effort that may help marketing departments achieve their KPIs but can set alarm bells ringing from legal teams, and finance controllers. ” The rise of second-party data. Scale is a challenge.

Marketing 70

Marketing Demand Side Platform Retail Data Management Platform 70

InMobi

JANUARY 22, 2021

But where does this data come from, and how is it processed? To dive into the many nuances of data management in programmatic, be sure to check out these whiteboard videos featuring Prajwal Barthur, VP of Products, Marketing and Advanced TV at InMobi. Reach out today to learn more !

Ad Tech 52

Ad Tech Demand Side Platform Data Management Platform Ad network 52

Martech

OCTOBER 19, 2022

Ad network vs. ad exchange Types of programmatic advertising How big is the programmatic advertising market? When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. How big is the programmatic advertising market?

Advertising 111

Advertising Marketing Ad Exchange Retail 111

Adtelligent

FEBRUARY 2, 2022

However, with constantly evolving consumer demand and new privacy rules , another advertising method is taking the spotlight – contextual advertising. More and more marketers turn to alternatives to third-party cookies and try to decrease their reliance on third-party data. Omnichannel marketing .

Marketing 52

Marketing Cookies Demand Side Platform Impressions 52

Martech Series

JULY 6, 2022

JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, has announced the signature of a strategic alliance, including the acquisition of a majority stake, with Displayce, the DSP (Demand Side Platform) leader specialised in the purchasing and optimisation of digital outdoor advertising (DOOH).

Advertising 52

Advertising Data Management Platform Demand Side Platform Media 52

Clearcode

JANUARY 22, 2023

Marketers can achieve this by collecting vast amounts of data containing information about their customers’ behavior, location, and topics currently of interest to create effective ad campaigns. Marketers can utilize DCO tools across the marketing funnel. Does Dynamic Creative Optimization Use Third-Party Cookies?

Retargeting 52

Retargeting Data Management Platform Demand Side Platform A/B Testing 52

Digiday

OCTOBER 24, 2022

Not back when marketers didn’t trust publishers to provide accurate metrics or brand safety signals. Now, that leverage has swung back to some publishers — those ones that marketers are increasingly dependent on because they offer curated audiences based on first-party data. Ditching a brand safety vendor wasn’t an option.

Ad Tech 71

Ad Tech Demand Side Platform Data Management Platform Audience 71

Automatad Inc.

NOVEMBER 23, 2023

They have valuable user traffic and customer data, which can be accessed by the brands and services to reach their targets. Advertisers: Brands, services, and marketers are a few examples of advertisers. They are demand-side, who buy ad spaces on the online channels like websites and mobile app.

Ad Exchange 40

Ad Exchange Ad Server Ad Space Ad network 40

InMobi

MARCH 5, 2019

Dozens of mobile performance-centric demand-side platforms (DSPs) are available in the market. Data Management Platform (DMP) integrations (none, built-in, third-party vendor support). Praveen also started a social-commerce firm, running marketing and growth strategies there.

A/B Testing 52

A/B Testing Non-Profit Marketing CPM 52

Martech

MARCH 15, 2022

The boom for marketing technology has not left behind advertising technology, or adtech, but the digital acceleration wrought by the COVID pandemic has sped things up more. But, there is another reason marketers are taking a fresh look at these technologies. How is adtech changing the marketing landscape? What is adtech?

First-Party Cookies 115

First-Party Cookies Cookies Impressions Ad Exchange 115

Basis

SEPTEMBER 26, 2023

Let's start with the automation part: For a programmatic guaranteed buy, advertisers may get to sync their data management platform (DMP) with the publisher’s DMP in order to access specific publisher audiences that they want to target via device ID or third-party cookie match. Then you want programmatic guaranteed.

CPM 52

CPM Impressions Demand Side Platform Ad Inventory 52

InMobi

FEBRUARY 23, 2021

Today’s mobile advertising environment is increasingly dominated by real-time bidding (RTB) and programmatic buying, which is why all marketers need to know the ins and outs of programmatic in-app advertising. Next, SSPs or exchanges conduct an auction for all demand-side platforms (DSPs) to bid on available ad placements.

Advertising 52

Advertising Demand Side Platform Impressions Pop-Up 52

Ad Monsters

MAY 22, 2023

The daily routine of an ad ops manager, whether they work for a marketing agency or represent a web content publisher, is pretty much like a board game. Not that ad ops managers should “beat the card” in the blink of an eye. When the tensions run high, the game ceases to be fun, turning into a relentless passion for victory.

Ad Ops 86

Ad Ops Ad Inventory Ad Tech Demand Side Platform 86

Clearcode

SEPTEMBER 20, 2023

The rising demand for programmatic advertising among advertisers is driving market growth. The DSP market exclusively was valued at $20.77 In this blog post, we cover their main reasons for developing this AdTech platform. Table Of Contents Key Points What Is a Demand-Side Platform and What Is It For?

Demand Side Platform 99

Demand Side Platform Ad Exchange Ad Inventory Impressions 99

Basis

APRIL 11, 2023

You bet—and more than that, they present an opportunity for marketers. Indeed, two drivers have nudged this issue into the marketing spotlight: Stakeholders including consumers, investors, and employees increasingly want to see brands do more around sustainability and safeguarding the future of our planet. back in 2016.

Demand Side Platform 62

Demand Side Platform Impressions Education Ad Server 62

Smart-Hub

DECEMBER 22, 2023

AdTech solutions are the main drivers of progress in the digital marketing world today. The AdTech market is projected to grow from 579.4 The AdTech market is projected to grow from 579.4 Due to various business drivers, the AdTech market is expected to grow significantly in the course of the predicted time.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Basis

APRIL 11, 2023

You bet—and more than that, they present an opportunity for marketers. Indeed, two drivers have nudged this issue into the marketing spotlight: Stakeholders including consumers, investors, and employees increasingly want to see brands do more around sustainability and safeguarding the future of our planet. back in 2016.

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

You bet—and more than that, they present an opportunity for marketers. Indeed, two drivers have nudged this issue into the marketing spotlight: Stakeholders including consumers, investors, and employees increasingly want to see brands do more around sustainability and safeguarding the future of our planet. back in 2016.

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

You bet—and more than that, they present an opportunity for marketers. Indeed, two drivers have nudged this issue into the marketing spotlight: Stakeholders including consumers, investors, and employees increasingly want to see brands do more around sustainability and safeguarding the future of our planet. back in 2016.

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

You bet—and more than that, they present an opportunity for marketers. Indeed, two drivers have nudged this issue into the marketing spotlight: Stakeholders including consumers, investors, and employees increasingly want to see brands do more around sustainability and safeguarding the future of our planet. back in 2016.

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Clearcode

AUGUST 8, 2023

Another benefit of adopting these technologies is providing a competitive edge in a privacy-conscious market. PETs for Ad Networks Ad networks have several privacy-enhancing technologies at their disposal to ensure user data protection.

Ad Server 52

Ad Server Ad Exchange Demand Side Platform Ad network 52

MNTN

MARCH 19, 2024

Programmatic vs Digital Advertising Digital advertising encompasses all marketing efforts that use an electronic device or the internet, including display ads, social media, and email marketing, allowing brands to connect with a broad audience online. Leverage Data Programmatic advertising is data-driven.

Demand Side Platform 97

Demand Side Platform Advertising Ad Exchange Ad Inventory 97

Martech

APRIL 21, 2022

“We are all experiencing a massive explosion of data,” said Leslie Lorenz, head of North American retail industry at Snowflake, in her presentation at The MarTech Conference. It’s no surprise, then, that her brand is also “getting many [brand] requests that say they want to be data-driven.”. Processing.Please wait.

Marketing 119

Marketing Data Management Platform Demand Side Platform GDPR 119

Ad Tech Daily

APRIL 15, 2022

The post The Trade Desk Integrates with Adobe Real-Time Customer Data Platform appeared first on Ad Tech Daily.

Ad Tech 55

Ad Tech Demand Side Platform Advertising Marketing 55

Brid.tv

NOVEMBER 1, 2022

With the right ad provider by your side, you won’t have to worry about low ad fill rates or CPMs. However, choosing the best programmatic ad platform is not as easy as it seems. There are many major industry players on the market, and each comes with its own set of features and tools. Google Ad Manager 360.

Header Bidding 52

Header Bidding Demand Side Platform Real Estate Advertising 52

Smart-Hub

DECEMBER 8, 2023

A programmatic advertising framework is a technology stack that connects supply-side platforms (SSPs on the side of publishers) with demand-side platforms (DSPs on the side of advertisers) with each other through ad exchange. And, of course, such market demand has its obvious advantages.

Ad Exchange 64

Ad Exchange Advertising Non-Profit Demand Side Platform 64

Single Grain

SEPTEMBER 4, 2019

If you’re doing Internet marketing, you need to remember that for each of these questions, consumers will give different answers. For successful international marketing and advertising, it is important to understand how customers make decisions. For exactly this reason, marketers have developed multicultural content personalization.

Advertising 80

Advertising Marketing Demand Side Platform Banner 80

Monetize More

DECEMBER 28, 2022

That is exactly what the Display Lumascape wanted to accomplish for publishers, marketers, and other parties involved in the ad tech space. Demand-Side Platforms (DSP). Tag management. Data Management Platforms (DMP). Data Aggregators. Creative Optimization. Measurement and Analytics.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

Single Grain

NOVEMBER 13, 2019

B2B advertising is largely focussed on acquiring leads, and one of the biggest challenges B2B marketers face is targeting the right audience. For instance, if you’re a content marketing agency that wants to target CMOs and decision-makers of startups who read Marketing Week – you can. 1) Choose the Right DSP.

Demand Side Platform 97

Demand Side Platform Ad Exchange Pop-Up Audience 97

Single Grain

JULY 17, 2023

Reaching and engaging the right audience is essential for success in digital marketing. But with your target audience spending more time online than ever before, traditional marketing and advertising methods often struggle to keep pace with evolving consumer behaviors. Below, we’ll take a quick look at each of the key elements.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52