Martech Series

SEPTEMBER 30, 2022

FreeWheel and Comscore announced a partnership that expands the Connected TV (CTV) contextual targeting capabilities available through FreeWheel’s demand-side platform, Beeswax. Media buyers using the Beeswax platform now have access to Comscore’s Predictive Audiences and CTV brand protection offering.

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Demand Side Platform Audience MarTech Cookies 82

Ad Ops Hero

JANUARY 27, 2021

It has introduced platforms such as demand side platform for advertisers and supply side platform for publishers to maximize the ROI and revenue. The platforms will help advertisers to find out the desired inventory for their creatives to reach the desired audience to promote their business.

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Demand Side Platform Ad Inventory Ad Exchange ROI 52

Digiday

FEBRUARY 13, 2023

Despite improvements in podcast advertising that have made it easier to buy ads through programmatic channels, buyers are slow to adopt true programmatic podcast buying through a demand-side platform, according to buyers who spoke with Digiday. Programmatic buying gives a “real-time rate,” she said.

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Demand Side Platform Conversion Audience Ad Inventory 82

Adweek

JUNE 19, 2023

Yahoo is letting advertisers buy publisher inventory directly from its demand-side platform via a new product called Backstage, the tech company's answer to the industry movement toward supply-path optimization, Yahoo executives exclusively shared with Adweek.

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Adweek

DECEMBER 11, 2022

In doing so, Amazon, which already runs a huge retail media business, demand-side platform and streaming services, is expanding its footprint into another part of the advertising industry, and one that is still.

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Demand Side Platform Retail Marketing Media 222

Adweek

NOVEMBER 15, 2023

Hero Media and AdTheorent are partnering to create a new demand-side platform (DSP) that aims to bring more programmatic technology to multicultural marketing.

Audience 212

Audience Demand Side Platform Media Advertising 212

Adweek

DECEMBER 29, 2022

The last few months of 2022 have seen some unusual market dynamics, including an increasingly murky future for Twitter with forecasts of it shedding users, CTV ad spend continues to see grow while the long-awaited ad business from Netflix takes a wobbly turn, and rumors swirl of Apple building its own demand-side platform.

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Digiday

FEBRUARY 19, 2024

So much so, in fact, that the ad tech, known as a demand-side platform, has become a focal point of conversations Amazon ad execs have had with advertisers in recent weeks about buying ads on Prime Video. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

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Ad Tech Demand Side Platform Marketing Conversion 77

Adweek

AUGUST 18, 2022

Advertisers using Yahoo's demand-side platform (DSP) will have access to Comscore's Activation service, a set of pre-bid inventory filters that aim to help marketers achieve brand-safe campaign delivery across CTV inventory. The CTV landscape continues.

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Digiday

MARCH 24, 2024

But boy, does it have its work cut out, even if buyers demonstrate a clear desire for greater choice when it comes to demand-side platforms. Perceptions of its demand-side platform aren’t great, to say the least. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

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Demand Side Platform Ad Tech Media Advertising 80

Playwire

MAY 3, 2023

Before demand-side platforms (DSPs), marketers and advertising agencies had to do a lot of footwork to implement comprehensive digital advertising campaigns. You had to gather acceptable publishers more or less manually and manage deals with each. It was, in a word, exhausting.

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AdExchanger

JANUARY 17, 2024

Instead of seeing the whole universe of bid opportunities, demand-side platforms see only a small portion of inventory copied […] The post Attack Of The Clones: Programmatic’s Hidden Scourge Of Bid Duplication appeared first on AdExchanger.

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Digiday

APRIL 29, 2024

As the 2024 NewFronts season enters day 2, Roku is poised to underline this trend with the announcement of The Trade Desk–the ad industry’s largest independent demand-side platform as a key ad tech partner, Digiday understands. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

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Demand Side Platform Ad Inventory Ad Tech Media 69

Digiday

APRIL 30, 2024

Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Continue reading this article on digiday.com.

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Demand Side Platform Ad Inventory Audience Media 71

AdPushup

MAY 25, 2023

In this article, you’ll learn about the differences between Ad Networks and Demand Side Platforms (Ad Network vs DSP) and their relevance for ad campaigns. Marketers [.]

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Ad network Demand Side Platform Advertising Marketing 52

Martech Series

OCTOBER 25, 2022

With the new integration, media buyers using the Beeswax demand side platform gain direct access to CTV audiences in the U.S., Column6, an innovative connected TV (CTV) platform, announced it has integrated FreeWheel’s Beeswax bidder technology to optimize campaigns across Column6 supply. Latin America, and Canada.

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Demand Side Platform Audience Manufacturing Advertising 89

Clearcode

SEPTEMBER 20, 2023

The rising demand for programmatic advertising among advertisers is driving market growth. The DSP market exclusively was valued at $20.77 In this blog post, we cover their main reasons for developing this AdTech platform. Table Of Contents Key Points What Is a Demand-Side Platform and What Is It For?

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Demand Side Platform Ad Exchange Ad Inventory Impressions 99

Digiday

MARCH 19, 2024

The entertainment giant is on course to exceed its earlier-stated goal and now hopes to generate 75% of ad revenues through programmatic; a key tactic in this strategy is the launch of DRAX Direct, an initiative that will see it integrate directly with demand-side platforms. Continue reading this article on digiday.com.

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Demand Side Platform Ad Exchange Entertainment Media 81

Martech Series

JANUARY 11, 2023

Adding more than 100 employees to its team in 2022, the company’s growth has outpaced growth in the broader healthcare advertising segment, as pharmaceutical marketers increasingly embrace digital advertising, particularly on CTV. Marketing Technology News: MarTech Interview With Richard Jones, Chief Revenue Officer at Wunderkind.

Healthcare 73

Healthcare Pharmaceuticals Demand Side Platform Marketing 73

Martech

JULY 27, 2023

Before we get to this week’s round-up of AI-powered martech platforms, solutions and features, here’s an interesting survey about marketers and AI. Even though marketers have doubts about its output and accuracy, 72% use AI tools at least once a month, according to a new survey. of entry-to-mid-level employees. Get MarTech!

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Demand Side Platform Marketing MarTech Media 90

Digiday

FEBRUARY 11, 2024

This initiative saw it integrate directly with publishers in a manner that some interpreted as the demand-side platform effectively cutting out supply-side platforms. According to documentation seen by Digiday, Cox Media Group and Zilio have already been confirmed as trading their CTV inventory on the platform.

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Demand Side Platform Media Marketing 78

Digiday

FEBRUARY 27, 2024

Dubbed Forward ‘24: TV’s Tipping Point , the event was hosted the same month as the industry’s largest independent demand-side platform revealed GAAP revenue of nearly $2 billion for 2023, up 23% from the previous year. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

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Demand Side Platform Ad Tech Cookies Ad Targeting 70

Martech

FEBRUARY 1, 2024

This new tool gives digital marketers the ability to compare ad partners on the basis of compliance. Digital advertisers can use this tool to evaluate the compliance of demand-side platforms (DSPs), while publishers can use the platform for supply-side adtech platforms (SSPs).

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Demand Side Platform MarTech Advertising Marketing 108

Digiday

MARCH 26, 2024

Just as advertisers and agencies are the clients of demand-side platforms, publishers are the clients of supply-side platforms — though it may not always seem that way. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Continue reading this article on digiday.com.

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Demand Side Platform Ad Tech Agency Media 70

Digiday

DECEMBER 13, 2023

This week’s Media Briefing is a market check on why some agency execs are noting an inflated rate of invalid impressions and click-through rates from Google despite DSPs telling a different story.

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Demand Side Platform Click Through Rate Agency Media 74

MNTN

FEBRUARY 14, 2024

The advertising world can be complicated—and for a B2B marketer even more so. Here are the critical components of that automated process: Demand-Side Platform (DSP) A Demand-Side Platform (DSP) helps advertisers purchase digital ad inventory. What Is B2B Programmatic Advertising?

Advertising 52

Advertising Ad Exchange Marketing Ad Space 52

Martech

MAY 19, 2022

Email has always held a special place in my heart, perhaps because it seems so taken for granted in the digital marketing world. Email marketing platforms and financial activity. Though the email category is well established, there are still plenty of investors who believe marketers are looking for innovations.

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MarTech Marketing Demand Side Platform Finance 106

Unruly

JULY 24, 2022

Acquisition is expected to create one of the most compelling and scaled CTV and video end-to-end platforms in the market. Amobee serves over 500 customers globally and operates across three core business segments: Omnichannel Demand Side Platform (“DSP”), Amobee Advanced TV Platform, and Email Marketing Platform.

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Demand Side Platform Marketing Media Advertising 52

MNTN

MARCH 19, 2024

Programmatic vs Digital Advertising Digital advertising encompasses all marketing efforts that use an electronic device or the internet, including display ads, social media, and email marketing, allowing brands to connect with a broad audience online. These will guide your strategy and help you measure your success.

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Demand Side Platform Advertising Ad Exchange Ad Inventory 97

Digiday

SEPTEMBER 12, 2023

Commerce media company Criteo yesterday announced a major effort to bring order to that chaos, formally launching its demand-side platform Commerce Max, which aims to wrap its programmatic arms around as much of the market that will join it. Continue reading this article on digiday.com.

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Retail Demand Side Platform Media Banner 82

VideoWeek

APRIL 24, 2024

Addressable ads will be traded programmatically through Equativ, a French ad tech firm which owns an ad server, supply-side platform (SSP) and demand-side platform (DSP). The telco recently revamped MagentaTV, which offers live TV and on-demand content, including free ad-supported streaming TV (FAST) channels.

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Demand Side Platform Ad Tech Ad Server Advertising 65

Martech Series

OCTOBER 18, 2022

ActionIQ, the leader in customer experience (CX) solutions that deliver actionable insight from customer data, announced its CX Hub for Acquisition Marketing, a powerful solution that allows advertisers and marketers to prospect and acquire new customers in a world without third-party cookies.

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Martech

DECEMBER 5, 2023

The ANA’s Programmatic Media Supply Chain Transparency Study focused on the open web ad market and did not address the opportunity of walled gardens. It included 21 marketers and 12 supply chain companies, and tracked $123 million in total ad spend with 35.5 of every dollar that enters a demand-side platform (DSP) reaches a consumer.

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Demand Side Platform Viewability Impressions Ad Tech 95

Clearcode

NOVEMBER 21, 2022

The programmatic advertising ecosystem of today consists of over a dozen different types of advertising technology (AdTech) platforms and intermediaries that all play a crucial role when it comes to the creation, execution, and measurement of advertising campaigns. . DSPs allow media buyers (i.e. Key Points. What Is a Meta-DSP?

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Demand Side Platform Impressions Ad Exchange Ad Space 73

Martech Series

AUGUST 31, 2022

Through this partnership, Loop will integrate its inventory into the Hivestack supply-side platform (SSP) to expand its advertising business by identifying and forming deep relationships with all the leaders in the SSP and Ad Exchange fields. The post Loop Media Partners With Hivestack appeared first on MarTech Series.

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Demand Side Platform Media Machine Learning Ad Exchange 86

Martech Series

JANUARY 5, 2023

Scope3 provides measurement of each publisher’s carbon emissions within the PMPs we now offer, creating a clear path for advertisers to invest in these ad impressions while also rewarding publishers that are transitioning to greener, lower carbon footprints with greater demand for their supply.”. to Help Enterprises Improve Data Quality.

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Demand Side Platform Advertising Media Impressions 90

Monetize More

MARCH 2, 2023

As demonstrated, in the process of ad inventory being bought and sold on a per-impression basis, Ad Exchanges act as the platform where publishers and advertisers come together to trade digital ad inventory This marketplace (Ad Exchange) uses DSPs (Demand side platforms) to assess the ad inventory available to the advertisers.

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Ad network Demand Side Platform Ad Inventory Ad Exchange 98