SODP

JUNE 27, 2023

The automation of ad sales has reshaped the way publishers, advertisers and marketers interact with one another and target audiences. Programmatic ad spend is projected to exceed $550 billion globally in 2023, accounting for 85% of global ad spend manual. What Is a Demand-Side Platform (DSP)?

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Digiday

NOVEMBER 16, 2022

The latest trench of earnings calls for digital, or ad tech, companies whose stock is traded on the public markets were a mixed bag. For example, The Trade Desk, a demand-side platform whose market capitalization was higher than that of Ford at one point, generated $395 million during the three months to September 30.

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Digiday

FEBRUARY 28, 2023

Marketers are increasingly hemmed in by the rising tide of privacy laws across the globe, plus multinational corporates’ preference for a tighter grip on the technology they use forcing them to seek flexibility.

Cookies 70

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TechCrunch Ads

MAY 26, 2022

This is the Competition and Markets Authority’s (CMA) second probe of Google’s adtech practices — after it said it would investigate an ad deal between Google and Facebook referred to internally as ‘Jedi Blue’, back in March.

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MNTN

MARCH 14, 2024

Demand-side platforms (DSPs) are similar to SSPs, with one key difference—DSPs are made for marketers and work from the other end of the business transaction. Real-Time Bidding (RTB) Interface : Most SSPs support RTB, enabling ad inventory to be sold through live, automated auctions.

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Digiday

JANUARY 29, 2023

The DoJ is demanding divestiture of Google’s sell-side advertising assets, or the Google Ad Manager suite, including both Google’s publisher ad server (DFP) and its ad exchange (Adx). You need to demonstrate the loss of dollars by the free press,” Milicevic added.

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Automatad Inc.

NOVEMBER 23, 2023

AdTech streamlines the ad buying and selling process as it becomes more complex with competition. The elements of the adtech domain, such as ad servers , ad networks , ad exchange , DSP , SSP , real-time bidding , etc., It provides a way for better ad campaigns and higher yields in website monetization.

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Exchange Wire

DECEMBER 15, 2022

Leading independent platform recognised for the strength of its demand side platform. Adform, the only global, independent, and fully integrated advertising platform built for modern marketing, is honoured to accept the award for “Best DSP” from the 2022 Adweek Readers’ Choice: Best [.].

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Martech Series

NOVEMBER 20, 2022

Marketing Technology News: Simplio3D Launches a New Augmented Reality Module Aligned with the Latest Technologies. To process the data, the DSP providers often use external services of data management platforms (DMP) and customer data platforms (CDP). Other components are Ad Networks and Ad Exchanges.

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Paleo AdTech

DECEMBER 10, 2023

He would have a direct marketer, preempting General Motors. ” Sonar eventually merged with DoubleClick’s other media business, with Wise leading, and he and Walrath pitched a vision for an ambitious ad exchange that has some conceptual sympathy with Jeff Green’s first business, AdECN (sold to Microsoft in 2007).

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Clearcode

AUGUST 8, 2023

Another benefit of adopting these technologies is providing a competitive edge in a privacy-conscious market. PETs for Ad Networks Ad networks have several privacy-enhancing technologies at their disposal to ensure user data protection.

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Digiday

JULY 21, 2022

Earlier this year Microsoft Advertising chief Rob Wilk explained how CTV would play a key role in the company’s advertising ambitions and that offering cross-screen attribution capabilities would also play a key role in its go-to-market strategy. ” The potential to overlay Netflix data with Xbox data would be incredibly powerful.

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Digiday

OCTOBER 26, 2022

Those ambitions will be laid bare at this week’s unBoxed conference where Amazon is on course to outline the results of a development strategy that has seen it build, buy and hire its way up the advertising food chain in a bid to gain greater market share.

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Digiday

APRIL 16, 2023

Magnite has unveiled ClearLine, an offering that provides media buyers with access to “premium video inventory” without the need for a demand-side platform. SpringServe, our video ad server, is the foundation for ClearLine. That’s correct. Are DSPs now ‘frenemies’? We don’t see it that way.

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Automatad Inc.

NOVEMBER 23, 2023

How Different Is a Supply-Side Platform from a Demand-Side Platform? Understanding the dynamics between supply-side platforms (SSP) and Demand-Side Platforms (DSP) is like decoding the language of online marketing. The aim is to secure the best price for each impression.

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Digiday

NOVEMBER 28, 2022

So here it is, the perennial reality check on how (and how not) marketers are using in-house teams to exert more control over how their ad dollars are spent. Marketers aren’t scrambling to use one demand-side platform or one ad server. Coca-Cola can attest to that. It seems others can too.

Media 65

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Automatad Inc.

NOVEMBER 8, 2023

On the other hand, it connects the advertisers with the ideal publishers for their ad campaign and gets the best ad slot. Advertisers could be brands, service providers, and performance marketers. The ad exchange is a popular programmatic medium in ad tech. What is the world’s largest ad exchange?

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Digiday

JULY 14, 2022

“Microsoft gives Netflix a global partner that can both serve their tech and monetize in every market around the world, not just the top ones,” said Dave Morgan, CEO of TV ad targeting firm Simulmedia. Yes, the Xandr ad server Microsoft now owns could facilitate direct deals. and Canada.

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Monetize More

NOVEMBER 8, 2022

To get deeper into this topic, you’ll need to get your basics brushed up regarding the mechanics of a programmatic auction: When a user visits a publisher’s website, an auction gets triggered for ad display to occur. Auction data funnels through SSPs i.e. Supply Side Platforms.

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Digiday

JANUARY 20, 2023

Resellers such as these — think of companies such as Accenture Interactive, Incubeta, Jellyfish, Media.Monks or Smartly.io — service media buyers when it comes to the day-to-day running of ad campaigns using Google’s suite of marketing services. Dan Larden, head of U.K. ”

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Ad Ops Hero

JANUARY 25, 2021

That’s where the ad network came in to help the publishers. Ad network is a company that provides technology platform and serve as an intermediate between publishers and advertisers. Since, increased ad network in the market, the new ad technology platform introduced which is Network Optimizers.

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Paleo AdTech

DECEMBER 22, 2021

He would have a direct marketer, preempting General Motors. ” Sonar eventually merged with DoubleClick’s other media business, with Wise leading, and he and Walrath pitched a vision for an ambitious ad exchange that has some conceptual sympathy with Jeff Green’s first business, AdECN (sold to Microsoft in 2007).

Media 52

Media Demand Side Platform Ad Tech Ad Server 52

Ad Monsters

MAY 16, 2022

SPO in mobile has an additional level of complexity compared to the web because ads on mobile devices are facilitated mostly through software development kits (SDKs) – and understanding the type of SDK connection can have meaningful implications to that path optimization. Understanding the Key Players in SPO. appeared first on AdMonsters.

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Clearcode

SEPTEMBER 1, 2022

With DPO, each chain of the path is analyzed: Supply-side platforms (SSPs) , exchanges , ad networks , trade desks , and demand-side platforms (DSPs). A sister concept to demand-path optimization is supply-path optimization (SPO). A faster pace of executing auctions on publisher’s ad servers.

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InMobi

FEBRUARY 23, 2021

Today’s mobile advertising environment is increasingly dominated by real-time bidding (RTB) and programmatic buying, which is why all marketers need to know the ins and outs of programmatic in-app advertising. Second, when a user uses an app, the publisher calls for an ad at some point in the user session.

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Adtelligent

JUNE 9, 2021

Before rebranding, US-based company Adtelligent was called VertaMedia and worked as an international video supply-side platform primarily aiming at the United States market. However, YouTube and other online video-sharing giants had gradually taken over this market share. How to reach audience with ad block.

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Clearcode

JANUARY 22, 2023

Marketers can achieve this by collecting vast amounts of data containing information about their customers’ behavior, location, and topics currently of interest to create effective ad campaigns. Key Points DCO is a technology that creates hyper-relevant ads based on available information about a potential customer.

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Digiday

JUNE 13, 2022

A June 13 article on the news wire service cited unnamed sources and noted how the EU’s competition body is “looking into Google’s requirement that advertisers use its [demand-side platform] services Display & Video 360 and Google Ads to buy YouTube ads.” “Outside the U.S.,

Cookies 61

Cookies Demand Side Platform Ad Tech Education 61

Basis

APRIL 11, 2023

You bet—and more than that, they present an opportunity for marketers. But what about the environmental impact of serving ads highlighting those efforts throughout the online ecosystem? But are they relevant to the digital advertising industry? terawatt-hours (TWh) of energy—were attributable to online advertising. back in 2016.

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Basis

APRIL 11, 2023

You bet—and more than that, they present an opportunity for marketers. But what about the environmental impact of serving ads highlighting those efforts throughout the online ecosystem? But are they relevant to the digital advertising industry? terawatt-hours (TWh) of energy—were attributable to online advertising. back in 2016.

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

You bet—and more than that, they present an opportunity for marketers. But what about the environmental impact of serving ads highlighting those efforts throughout the online ecosystem? But are they relevant to the digital advertising industry? terawatt-hours (TWh) of energy—were attributable to online advertising. back in 2016.

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

You bet—and more than that, they present an opportunity for marketers. But what about the environmental impact of serving ads highlighting those efforts throughout the online ecosystem? But are they relevant to the digital advertising industry? terawatt-hours (TWh) of energy—were attributable to online advertising. back in 2016.

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

You bet—and more than that, they present an opportunity for marketers. But what about the environmental impact of serving ads highlighting those efforts throughout the online ecosystem? But are they relevant to the digital advertising industry? terawatt-hours (TWh) of energy—were attributable to online advertising. back in 2016.

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Digiday

DECEMBER 13, 2022

Companies including Beachfront, Index Exchange and Roku are in the process of adding support for pod bidding. document lies buried a potential solution to the streaming advertising market’s emerging ad load problem. ” Ad load implications. .” ” Ad load implications.

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VideoWeek

APRIL 26, 2024

But Google has said that more time is needed, in order to take industry feedback into account and to give the UK’s Competition and Markets Authority, which has regulatory oversight of Google’s decision, to review evidence. Conducted alongside PwC, the study found that ad spend on CTV devices (£1.2 billion in 2023.

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InMobi

OCTOBER 9, 2018

Learn More about Mobile In-App Advertising Introducing the Digital Marketing Players in Mobile App Advertising In the past, advertisers would communicate directly with app developers and publishers whenever they wanted to run an in-app ad campaign. So, who’s now involved in getting an ad to appear in an app?

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Clearcode

MAY 24, 2023

Recently, Clearcode’s Head of Marketing, Michael Sweeney , talked with Jacek Jagiełło, a system architect in Clearcode’s R&D department, about how companies can build, configure and implement Prebid Server. Q&A: How Can You Use Prebid Server to Build an Ad Exchange? An Overview of Prebid What Is Prebid?

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