Ad Ops Hero

JANUARY 25, 2021

Ad server is a web server that stores the online ads and deliver it on the various ad slots on the linked websites, social media platforms, and mobile apps. An ad server is just the technology in which the advertising banners are stored and is the means of delivering those ads on the targeted ad slots.

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Ad Ops Hero

JANUARY 25, 2021

Online advertising has evolved as and when the technology improved and publishers are enable to serve the interactive ads on their websites using the ad servers and other technologies. However, many people are not aware outside of Ad Ops on how does ad server works.

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Exchange Wire

AUGUST 30, 2023

Adform, the global programmatic platform, today (August 30th, 2023) announced it will be collaborating with Lenovo to empower the global technology company with greater control over its data, enhance marketing campaign decision-making, and ultimately drive better results for its business [.]

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Digiday

DECEMBER 21, 2022

The following article highlights an interview between Chris Maccaro, Beachfront’s Chief Executive Officer, and Mike Shields, co-founder of Marketecture Media and host of the ‘Next in Marketing’ podcast. Register to watch more of the discussion and learn how marketers are using innovative ad servers to enhance CTV and linear TV campaigns.

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MobileAds

JANUARY 24, 2021

What is an Ad Server? An ad server is a technology which manages, serves, tracks and reports online display advertising campaigns. There are two types of ad servers in the advertising ecosystem: publisher (supply side) and advertiser (demand/buy side) ad server. How do ad servers work?

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Paleo AdTech

JANUARY 25, 2022

Dave co-founded a company while at Stanford Business School that built the first demand-side ad server, and he later went on to develop products at pioneering powerhouses such as BlueLithium, Yahoo, InfoLinks and Drawbridge. Mango, the tropically-named motherboard for FocaLink’s proto-ad server.

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Unruly

JANUARY 13, 2022

VIDAA will also integrate Unruly’s ad server, which is available through its October 2021 acquisition of Spearad , to enable greater efficiency and control over their CTV ad delivery with granular ad pod controls and targeting. Tremor cautions you not to place undue reliance on these forward-looking statements.

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Digiday

OCTOBER 12, 2023

Lenovo’s marketing team doesn’t shy away from challenges, that’s for sure. After all, managing your own ad server isn’t budget-friendly or a simple endeavor. So the electronics business named Adform as its main ad server — a first for Lenovo’s marketing folks.

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AdExchanger

SEPTEMBER 20, 2023

Lenovo is consolidating its media buys to a single ad server to cut costs and run its media more efficiently. The post Why Lenovo Is Consolidating Its Ad Tech appeared first on AdExchanger.

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Digiday

MARCH 12, 2024

Such parties highlight how Google’s proposals within Privacy Sandbox effectively equate to the Chrome browser fulfilling the role of ad server and supply-side platform. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Continue reading this article on digiday.com.

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Clearcode

MAY 24, 2023

Recently, Clearcode’s Head of Marketing, Michael Sweeney , talked with Jacek Jagiełło, a system architect in Clearcode’s R&D department, about how companies can build, configure and implement Prebid Server. Q&A: How Can You Use Prebid Server to Build an Ad Exchange? An Overview of Prebid What Is Prebid?

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Marketing Tech News

JANUARY 12, 2023

Brightcove will also integrate the SpringServe ad server to provide publishers with greater control, insight, and transparency into available ad supply. Read more » The post Brightcove and Magnite boost ad monetisation for CTV and online video publishers appeared first on Marketing Tech News. With thousands.

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Martech Series

DECEMBER 27, 2022

Let’s look at the key ad tech trends for 2023 and examine the opportunities and challenges ahead. Marketing Technology News: MarTech Interview with Liz Carter, CMO at Reputation. Google said that it will allow developers, advertisers, marketers and regulators more time to prepare for a cookieless future. Billion by 2027.

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Ad Monsters

JULY 14, 2022

Newsletter advertising has always been one of the most effective marketing channels for brands and publishers, big and small, across many industries. . Not only does this powerful marketing tool allow for direct connection and communication to your audience, but it can also be a significant revenue driver for your business.

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MNTN

FEBRUARY 9, 2024

These TV ads are broadcast across various networks and channels, locally or nationally, reaching viewers during scheduled programming breaks. For most successful brands, TV advertising is a critical part of their wider marketing strategy. There are two main types of TV marketing. Now, let’s make a quick distinction.

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Digiday

JUNE 12, 2023

Nexxen CEO and industry veteran Ofer Druker explains how the company’s new identity was conceived to reflect its end-to-end platform — it has an ad server, demand-side platform, and supply-side platform — and expertise in video. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

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Oko

OCTOBER 20, 2023

Google’s free version of Google Ad Manager dominates the ad server market. Tight integration with Google’s own demand products (AdSense, Ad Exchange and Open Bidding) allows them to offer this powerful product at no cost to most users.

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Ad Monsters

FEBRUARY 16, 2024

They facilitated communication between supply-side platforms (SSPs), demand-side platforms (DSPs), ad servers, and attribution platforms. While some functions still require data accessibility, the evolving market dynamics allow publishers to control access to their proprietary audience data.

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Digiday

FEBRUARY 28, 2023

Marketers are increasingly hemmed in by the rising tide of privacy laws across the globe, plus multinational corporates’ preference for a tighter grip on the technology they use forcing them to seek flexibility.

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Martech Series

JULY 7, 2022

Strategic addition will help to accelerate adoption of Beachfront’s sell-side ad serving and decisioning technology with media companies. Marketing Technology News: Sensor Tower Grows Executive Leadership as It Scales for the Next Era in Digital Intelligence. I’m thrilled to bring Marni on to the team at Beachfront.

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VideoWeek

APRIL 24, 2024

Addressable ads will be traded programmatically through Equativ, a French ad tech firm which owns an ad server, supply-side platform (SSP) and demand-side platform (DSP). The telco recently revamped MagentaTV, which offers live TV and on-demand content, including free ad-supported streaming TV (FAST) channels.

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TechCrunch Ads

MAY 26, 2022

This is the Competition and Markets Authority’s (CMA) second probe of Google’s adtech practices — after it said it would investigate an ad deal between Google and Facebook referred to internally as ‘Jedi Blue’, back in March.

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Digiday

NOVEMBER 17, 2022

The interview explored how Publica is helping CTV publishers maximize their revenue with unified auctions, which allow them to optimize their ad breaks more effectively. Advertisers also benefit as real-time bidding levels the playing field for marketers. How video ad servers were falling short for publishers and advertisers.

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Digiday

NOVEMBER 16, 2022

The latest trench of earnings calls for digital, or ad tech, companies whose stock is traded on the public markets were a mixed bag. For example, The Trade Desk, a demand-side platform whose market capitalization was higher than that of Ford at one point, generated $395 million during the three months to September 30.

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VideoWeek

SEPTEMBER 29, 2023

The judging panel of media, tech and creative specialists brought their marketing and technology expertise to categories ranging from social and ad technology, right through to data and sustainability. Judges were hugely impressed by the calibre of this year’s entries and many went right to the wire.

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Paleo AdTech

DECEMBER 10, 2023

She was introduced to L90 when the network approached them to use their ad serving technology, and Nancy’s joined the hard-driving sales team at L90. It was a public company and resembled DoubleClick, with an ad server called AdMonitor, and both premium and secondary ad networks.

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Martech Series

JUNE 9, 2022

Award-winning email ad server and SSP Passendo has appointed Harry Charalambous as Head of Demand & International Growth to help shape its go-to-market strategy globally. I’m passionate about this industry, and helping clients to revolutionise their go-to-market strategies.”.

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Digiday

JANUARY 29, 2023

The DoJ is demanding divestiture of Google’s sell-side advertising assets, or the Google Ad Manager suite, including both Google’s publisher ad server (DFP) and its ad exchange (Adx). It’s just that whatever opinion they had about Google’s practices was long overridden by the realities of being a marketer.

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VideoWeek

MAY 26, 2022

The UK’s antitrust regulator, the Competition and Markets Authority, has today launched an investigation into whether Google has abused its dominant position in ad tech. The watchdog says it will assess whether Google’s practices in these parts of the ad tech stack may distort competition.

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Smart-Hub

APRIL 1, 2024

Third-party trackers entered the stage in the early 2000s, which enabled marketers to perform online tracking and launch targeted campaigns. Even though many marketers still leverage third-party trackers for effective advertising, more and more browsers are blocking them by default or preparing to do so. Contact us !

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VideoWeek

JUNE 8, 2022

Smart Adserver, a publisher-focused ad server and supply-side platform (SSP), has today announced it is rebranding to Equativ. The move comes as Smart Adserver fully combines with LiquidM and DynAdmic, two ad tech companies it acquired in 2019 and 2021 respectively. Independence and SPO in the spotlight.

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MobileAds

JANUARY 25, 2021

The need for a proper mobile ad server is vital. Especially when you look for better control over your ad operations. It is a best practice to use your ad server, especially if you run a consistent volume of ad campaigns. You will find that a third-party ad server can be to your great advantage.

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VideoWeek

OCTOBER 6, 2023

The Week in Tech TikTok Tests Ad-Free Subscription TikTok is testing an ad-free subscription tier, according to plans first discovered in code within the app. The ByteDance-owned company confirmed that tests are being run in a single English-speaking market outside the US, with a proposed price tag of $4.99

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Digiday

JUNE 19, 2023

The Trade Desk and RTL have unveiled a partnership enabling the programmatic buying of ad space on connected and linear broadcast devices beginning in Europe’s major markets on the opening day of the Cannes Lions Festival of Creativity. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

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Digiday

MARCH 19, 2023

Separately, some commented that the utility of the Xandr ad server (one of Microsoft’s ad tech assets ) did not live up to expectations — some of Netflix’s earliest in-housing conversations centered around a potential new ad server.

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Digiday

FEBRUARY 12, 2023

24, the DOJ filed a lawsuit against Google accusing the company of having monopolized the ad tech market. The department’s antitrust lawsuit accuses Google of capitalizing on its combination of ad tech tools — particularly its ad exchange and publisher ad server — to corner the programmatic ad market.

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Monetize More

NOVEMBER 28, 2022

It’s an all-in-one publisher ad inventory management solution and Google’s trademark ad server for managing all of a publisher’s advertising. It’s also MonetizeMore’s preferred ad server and is used by most of our publisher partners. Google Ad Exchange is often referred to as the premium version of AdSense.

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