Martech Series

JUNE 9, 2022

The latest appointment follows a spate of new hires at the Copenhagen-based in-email advertising disruptor. Award-winning email ad server and SSP Passendo has appointed Harry Charalambous as Head of Demand & International Growth to help shape its go-to-market strategy globally.

Ad Server 86

Ad Server Email Advertising Ad Inventory MarTech 86

Exchange Wire

JULY 5, 2022

Award-winning email ad server and SSP, Passendo, has partnered with audienzz, a leading media company based in Zürich, Switzerland, to launch a newsletter advertising network with the widest reach in Switzerland - with this partnership making in-email advertising more efficient [.].

Ad Server 52

Ad Server Media Email Advertising Advertising 52

Digiday

NOVEMBER 27, 2022

The large majority will likely see [content] in a newsfeed, and the ability to communicate visually and quickly is critical,” he said in an email. Advertiser support for climate coverage. Last year, publishers were seeing increases in advertiser requests for climate and sustainability content.

Audience 100

Audience Email Advertising Media Communications 100

MNTN

JUNE 3, 2022

In a new report from Digital Commerce 360, in conjunction with Bizrate Insights, they surveyed 1,015 online shoppers this year to better understand their buying behavior, and how they respond to the digital advertising they encounter while online.

Marketing 97

Marketing Machine Learning Affiliates Electronics 97

All About Advertising Law

OCTOBER 28, 2013

Email Marketing. To the extent the campaign incorporates email communication, require any related email advertisements to include the required notices and mechanisms to comply with applicable laws. Intent-Based Advertising.

Advertising 55

Advertising Agency Fashion Email Advertising 55

Single Grain

APRIL 12, 2023

This advertising strategy can include newsletters , product updates and special offers.

Advertising 97

Advertising Retargeting Conversion Rate Native Advertising 97

Single Grain

JULY 26, 2023

The purpose of a split test is to compare two or more variations of a specific element (such as a web page or specific elements on a web page like the CTA button, email, advertisement or app interface) to determine which one performs better in achieving a predefined goal.

A/B Testing 52

A/B Testing Conversion Rate Conversion Impressions 52