Clearcode

JULY 24, 2023

Supply-side platforms (SSPs) empower publishers to monetize their ad inventory and maximize their ad revenue potential. To understand better what other benefits an SSP can bring, we dive deep into the key features of a supply-side platform. What Is a Supply-Side Platform (SSP)?

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MNTN

MARCH 19, 2024

DSP stands for a demand-side platform. Where a supply-side platform is a tool for publishers, a DSP is a piece of software that allows advertisers to access available advertising inventory. SSPs typically use dynamic pricing models to maximize publisher revenues, adjusting prices based on market demand.

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SODP

JULY 25, 2023

Of all the online advertising tools and technologies that have emerged, supply-side platforms (SSPs) arguably remain some of the most important for digital publishers. SSPs, along with demand-side platforms (DSPs) and ad exchanges , have transformed the advertising industry — making it more automated, efficient and data-driven.

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Martech Series

JULY 29, 2022

Contextual targeting is one solution, and it goes beyond the site of the ad placement. By fostering the right partnerships, enterprises can support their media clientele in gaining control over their marketing and advertising, increasing efficient ad delivery for more impactful campaigns, and boosting customer response.

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Martech

OCTOBER 19, 2022

Ad network vs. ad exchange Types of programmatic advertising How big is the programmatic advertising market? When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. How much does it cost?

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MNTN

MARCH 14, 2024

Demand-side platforms (DSPs) are similar to SSPs, with one key difference—DSPs are made for marketers and work from the other end of the business transaction. Real-Time Bidding (RTB) Interface : Most SSPs support RTB, enabling ad inventory to be sold through live, automated auctions.

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TechCrunch Ads

MAY 26, 2022

This is the Competition and Markets Authority’s (CMA) second probe of Google’s adtech practices — after it said it would investigate an ad deal between Google and Facebook referred to internally as ‘Jedi Blue’, back in March.

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Digiday

NOVEMBER 14, 2022

The combined entity will be known as Lumen with the new look outfit — a combination of Avocet’s demand-side platform and Lumen Research’s eye-tracking technology — now aiming to further its attention measurement wares in the U.S. million] if they wanted to.” ”

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AdvertiseMint

OCTOBER 24, 2023

This evolution in the advertising world leverages algorithms and data to automatically determine which ads to buy and how much to pay for them, all in real-time. The rise of programmatic advertising is closely linked with the advancements in digital marketing and the need for more targeted ad campaigns.

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Digiday

APRIL 18, 2023

It was a stay of execution prompted by a lack of popular industry support for some of Google’s proposed alternatives to ad targeting and tracking methods inside its dominant web browser Chrome without cookies. Midway through last year, Google Chrome confirmed the second extension of its planned sunsetting of third-party cookies.

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Martech

MARCH 15, 2022

The boom for marketing technology has not left behind advertising technology, or adtech, but the digital acceleration wrought by the COVID pandemic has sped things up more. But, there is another reason marketers are taking a fresh look at these technologies. How is adtech changing the marketing landscape? What is adtech?

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Lemonads

SEPTEMBER 13, 2020

Once you’ll know exactly what RTB is and how it works, you’ll crave to start applying it with your ads, targeting more interested people and actually achieving more sales! Which Platforms does RTB involve? Before explaining how these different platforms work together for real bidding, let’s see what each platform does!

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Automatad Inc.

NOVEMBER 23, 2023

How Different Is a Supply-Side Platform from a Demand-Side Platform? Understanding the dynamics between supply-side platforms (SSP) and Demand-Side Platforms (DSP) is like decoding the language of online marketing. The aim is to secure the best price for each impression.

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Smart-Hub

DECEMBER 8, 2023

A programmatic advertising framework is a technology stack that connects supply-side platforms (SSPs on the side of publishers) with demand-side platforms (DSPs on the side of advertisers) with each other through ad exchange. They buy an audience, not an ad space.

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Clearcode

JANUARY 22, 2023

Marketers can achieve this by collecting vast amounts of data containing information about their customers’ behavior, location, and topics currently of interest to create effective ad campaigns. Key Points DCO is a technology that creates hyper-relevant ads based on available information about a potential customer.

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Clearcode

JULY 13, 2023

Supply-side platforms (SSPs) and ad exchanges form the backbone of the online advertising industry, streamlining the process of digital ad selling and ad buying. Ad exchanges, on the other hand, serve as digital marketplaces, bridging the gap between ad buyers and sellers and making real-time transactions possible.

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Basis

MARCH 14, 2024

The forthcoming “cookie-pocalypse” marks a pivotal moment in the advertising industry, as marketers grapple with a privacy-centric landscape and widespread signal loss. But the solution is much more adaptable in digital advertising settings, making it a sensible (if not increasingly critical) element of modern marketing strategies.

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Digiday

NOVEMBER 20, 2022

That list includes ad verification firm DoubleVerify and demand-side platform MediaMath. However, it’s possible that neither company uses fingerprinting to track people for ad targeting purposes. Is this just for ad targeting? Not at all.

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VideoWeek

MAY 8, 2024

Broadcasters at the UpFronts Paramount: Attribution Data from EDO and Mastercard Paramount Global will start offering attribution data from Mastercard and EDO, a TV measurement startup, as part of its ad trading.

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Ad Monsters

MAY 22, 2023

The daily routine of an ad ops manager, whether they work for a marketing agency or represent a web content publisher, is pretty much like a board game. Not that ad ops managers should “beat the card” in the blink of an eye. Let’s Move on to the Card “Smart Targeting” What does it keep from us? No in-house data available?

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Clearcode

AUGUST 8, 2023

Another benefit of adopting these technologies is providing a competitive edge in a privacy-conscious market. PETs for Ad Networks Ad networks have several privacy-enhancing technologies at their disposal to ensure user data protection.

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SODP

MAY 30, 2023

Slashed marketing budgets are the norm as at least 30% of advertisers face increasing pressure to boost ROI with less. As the stakes keep rising, a working knowledge of ad exchange platforms is essential for any professional or entrepreneur whose business involves online marketing in some form.

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Clearcode

DECEMBER 12, 2022

Back in 2012, the Singapore-based telecommunications company SingTel acquired Amobee, an AdTech company offering a demand-side platform (DSP), for $321 million. The key to their strategy was to acquire relatively small AdTech companies operating in niche markets instead of acquiring a huge AdTech player.

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Clearcode

APRIL 21, 2023

Some of the most common AdTech solutions for publishers include header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization (DPO). Managing first- and third-party data and using it for content personalization and ad targeting. Source: Clearcode.cc

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Basis

MARCH 14, 2024

The forthcoming “cookie-pocalypse” marks a pivotal moment in the advertising industry, as marketers grapple with a privacy-centric landscape and widespread signal loss. But the solution is much more adaptable in digital advertising settings, making it a sensible (if not increasingly critical) element of modern marketing strategies.

Advertising 52

Advertising Cookies CPM Retargeting 52

Monetize More

MAY 30, 2023

Smarty Ads Provides a full range of ad tech tools for monetizing apps and websites. Offers access to ad agencies, demand-side platforms, and premium ad networks. Supports various ad formats and customization options. What is a mobile ad network? Why advertise on mobile apps? Connection.

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Monetize More

JUNE 13, 2023

As a result, they may allocate fewer funds to advertising initiatives to align with the diminished consumer demand. Moreover, the evolving business landscape and the emergence of new marketing channels and strategies have further impacted advertising budgets.

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VideoWeek

APRIL 26, 2024

But Google has said that more time is needed, in order to take industry feedback into account and to give the UK’s Competition and Markets Authority, which has regulatory oversight of Google’s decision, to review evidence. Conducted alongside PwC, the study found that ad spend on CTV devices (£1.2 billion in 2023.

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Digiday

JULY 14, 2022

“Microsoft gives Netflix a global partner that can both serve their tech and monetize in every market around the world, not just the top ones,” said Dave Morgan, CEO of TV ad targeting firm Simulmedia. ” For: Microsoft’s ad tech ties to traditional TV. and Canada.

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Digiday

APRIL 26, 2023

To appeal to brands and consumers alike, the top ad-supported streaming services offer a variety of plans and pricing, device availability, ad and software innovations, and ad targeting capabilities, all in the hopes of winning advertisers’ dollars and viewers’ attention.

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VideoWeek

NOVEMBER 3, 2023

Disney+ Adds Targeting and Measurement, Launches Ad Tier in UK Disney+ has upgraded its ad targeting and measurement tools, Disney announced this week. The company has made Disney+ inventory biddable through private marketplaces, and made its first-party data graph available for targeting on the AVOD service.

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Smart-Hub

DECEMBER 22, 2023

AdTech solutions are the main drivers of progress in the digital marketing world today. The AdTech market is projected to grow from 579.4 The AdTech market is projected to grow from 579.4 Due to various business drivers, the AdTech market is expected to grow significantly in the course of the predicted time.

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VideoWeek

JANUARY 26, 2024

Index Exchange Announces Omnichannel Platform ‘Marketplaces’ Index Exchange, an ad exchange business, has announced a new omnichannel platform called Marketplaces. The company also revealed that its ad-funded user base grew by 70 percent during the quarter, but said its ad revenues remained immaterial to its overall business.

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VideoWeek

FEBRUARY 23, 2024

According to the filing, the trio also charges Fubo more for content than other distributors, suggesting coordinated efforts to eliminate competition in the sports-first streaming market. The Week in Tech RTL and ProSieben Combine Ad Tech Stacks in Latest Push for European Collaboration RTL Deutschland and ProSiebenSat.1

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Adtelligent

JULY 19, 2022

Search advertising is a process of placing ads on all sorts of search engines such as Google, Yahoo, AOL, Baidu, Duckduckgo, or Bing in response to the relevant inquiry. It is also often called paid search, pay-per-click (PPC), or part of search engine marketing. Paid search ads appear as the top results on search engines.

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Monetize More

MAY 16, 2023

In this article, we will explore the state of CTV for publishers in 2023, examining the growth, opportunities, challenges, and best practices for success in this exciting and dynamic market. While major players like Netflix and Disney Plus continue to dominate the market, smaller CTV publishers are also experiencing significant growth.

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Digiday

APRIL 24, 2023

The Roku Channel’s Shoppable TV Ads with Native TV Checkout gives viewers the ability to shop and make purchases through Roku-enabled devices using their remote controls. “We We have a full suite of interactive ads that leverage the Roku remote,” said Jordan Rost, Roku’s head of ad marketing.

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