Clearcode

SEPTEMBER 11, 2023

A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. Table Of Contents What Is a Demand-Side Platform and What Is It For?

Demand Side Platform 97

Demand Side Platform Ad Exchange Impressions Ad Targeting 97

SODP

JULY 25, 2023

Of all the online advertising tools and technologies that have emerged, supply-side platforms (SSPs) arguably remain some of the most important for digital publishers. SSPs, along with demand-side platforms (DSPs) and ad exchanges , have transformed the advertising industry — making it more automated, efficient and data-driven.

Demand Side Platform 52

Demand Side Platform Ad Exchange Ad Space Ad Inventory 52

AdvertiseMint

OCTOBER 24, 2023

This evolution in the advertising world leverages algorithms and data to automatically determine which ads to buy and how much to pay for them, all in real-time. The rise of programmatic advertising is closely linked with the advancements in digital marketing and the need for more targeted ad campaigns.

Media 52

Media Demand Side Platform Data Management Platform Ad Space 52

Adtelligent

JULY 19, 2022

Search advertising is a process of placing ads on all sorts of search engines such as Google, Yahoo, AOL, Baidu, Duckduckgo, or Bing in response to the relevant inquiry. It is also often called paid search, pay-per-click (PPC), or part of search engine marketing. Paid search ads appear as the top results on search engines.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

illumin

JUNE 7, 2018

This week we’re kicking off a new series of learning on the topic of Programmatic Ad Formats b eginning with the most traditional method of digital advertising: display. Also worth noting is the IAB’s “New Ad Portfolio,” which was set out just under a year ago. By 2022 it is expected to hit $96 billion.

Display Advertising 40

Display Advertising Click Through Rate Impressions Audience 40

Martech Series

NOVEMBER 1, 2022

Demand-Side Platform with Built-In Audiences Offers Marketers Unprecedented Ad Targeting Capabilities. CIENCE introduces the next generation of account-based marketing (ABM) with the general availability and official worldwide release of CIENCE GO Digital. Market Acceptance.

Demand Side Platform 94

Demand Side Platform CPM Click Through Rate Ad Exchange 94

Brid.tv

DECEMBER 20, 2022

There are several major players in the mobile advertising ecosystem. On the sell-side , there are publishers/developers and supply-side platforms. On the buy side , there are brands/advertisers and demand-side platforms. So what does the process of mobile advertising actually look like?

Advertising 54

Advertising CPM Mobile Ads CPC 54