Ad Network vs DSP: The Guide to Key Differences
AdPushup
MAY 25, 2023
In this article, you’ll learn about the differences between Ad Networks and Demand Side Platforms (Ad Network vs DSP) and their relevance for ad campaigns. Marketers [.]
What Is a Demand Side Platform (DSP)?
SODP
JUNE 27, 2023
The automation of ad sales has reshaped the way publishers, advertisers and marketers interact with one another and target audiences. Programmatic ad spend is projected to exceed $550 billion globally in 2023, accounting for 85% of global ad spend manual. What Is a Demand-Side Platform (DSP)?
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35. Michael Katz – double-clicking on InterCLICK and Yahoo
Paleo AdTech
DECEMBER 10, 2023
Michael Katz is the co-founder and CEO of mParticle , a pioneering customer data platform (CDP) that launched in 2013. The company issued a widely-circulated white paper on its “POV on Demand Side Platforms,” defending the ad networks’ relevance. Growth was solid in the years 2009-2010.
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What Is a Supply Side Platform (SSP)? A Guide for Publishers
SODP
JULY 25, 2023
Of all the online advertising tools and technologies that have emerged, supply-side platforms (SSPs) arguably remain some of the most important for digital publishers. SSPs, along with demand-side platforms (DSPs) and ad exchanges , have transformed the advertising industry — making it more automated, efficient and data-driven.
Lowe’s and Yahoo team up for retail media partnership
Martech
OCTOBER 13, 2022
Today, Yahoo and Lowe’s announce off-site media experiences for brands through Lowe’s One Roof Media Network. They are supported by Yahoo’s demand-side platform (DSP) and the Yahoo ConnectID identity solution. This marks the next step for Lowe’s network, which launched a year ago. Off-site media. Why we care.
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What every marketer needs to know about programmatic advertising
Martech
OCTOBER 19, 2022
Ad network vs. ad exchange Types of programmatic advertising How big is the programmatic advertising market? What is a retail media network? When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction.
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Top DSP Features You Should Consider Before You Start Your Programmatic Campaigns
RevX
APRIL 5, 2022
Finding the right Demand Side Platform (DSP) for your needs is not easy, but it's crucial to running successful digital marketing campaigns. A more straightforward interpretation: a DSP enables advertisers to buy ad impressions at scale. As there are a lot of DSPs in the market, how to choose the right one?
InMobi Advances Apple’s Privacy-First Vision, Launching New Capabilities for Driving iOS App Growth, Leveraging SKAdNetwork Attribution
Ad Tech Daily
MARCH 21, 2023
Pioneering Automated Platform Supports All Iterations of SKAN Globally, Including New 4.0
Programmatic Advertising 101: A Guide to Programmatic Ad Ecosystem
Martech Series
NOVEMBER 20, 2022
Marketing Technology News: Simplio3D Launches a New Augmented Reality Module Aligned with the Latest Technologies. DMPs provide information about the audiences for whom the advertisement is made, and CDPs create, unify, and store audience data accessible to other marketing systems. Other components are Ad Networks and Ad Exchanges.
Ad Exchange: What Is It and How Does It Work?
MNTN
MARCH 14, 2024
Ad Exchange vs. Ad Network An ad network aggregates ad inventory from multiple publishers and sells it to advertisers, often categorizing the inventory into specific segments based on content type, audience demographics, or other criteria. How Does an Ad Exchange Work?
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Understanding Data Management in Programmatic Ad Tech [Whiteboard Videos]
InMobi
JANUARY 22, 2021
To dive into the many nuances of data management in programmatic, be sure to check out these whiteboard videos featuring Prajwal Barthur, VP of Products, Marketing and Advanced TV at InMobi. He is a passionate app user and evangelist, working to support diverse marketing campaigns across devices. Reach out today to learn more !
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OAREX Reports an Upward Trend in Digital Ad Payment Cycles, But Is Still Better Than Pre-Pandemic Wait Times
Martech Series
AUGUST 26, 2022
OAREX, the provider of fast and flexible funding for digital media businesses, announced the release of their Half Year 2022 Digital Media and Advertising Payments Report, which reveals data and trends in the digital ad payment space. Marketing Technology News: Martech Interview with Faisal Galaria, CEO at Blippar. Amount of Payments.
35. Michael Katz – double-clicking on InterCLICK and Yahoo
Paleo AdTech
MARCH 22, 2022
Michael Katz is the co-founder and CEO of mParticle , a pioneering customer data platform (CDP) that launched in 2013. The team moved from pop-up blockers to arbitraging ads for their own account using ad networks and affiliate networks that were available at the time. Growth was solid in the years 2009-2010.
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AdTech Ecosystem: Everything You Need to Know
Automatad Inc.
NOVEMBER 23, 2023
AdTech streamlines the ad buying and selling process as it becomes more complex with competition. The elements of the adtech domain, such as ad servers , ad networks , ad exchange , DSP , SSP , real-time bidding , etc., It provides a way for better ad campaigns and higher yields in website monetization.
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Supply Side Platform (SSP): What Is It and How Does It Work?
MNTN
MARCH 14, 2024
Demand-side platforms (DSPs) are similar to SSPs, with one key difference—DSPs are made for marketers and work from the other end of the business transaction. How Does a Supply Side Platform Work? For brands looking to go further, platforms like Performance TV take the next iterative step.
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Introduction to Programmatic Advertising | What is Programmatic Advertising?
Ad Ops Hero
MARCH 25, 2023
Display ads are more commonly referred to when placing ads within one specific ad network, such as the Google Display Network. Multiple platforms exist for programmatic, such as sell-side platforms (SSPs) and demand-side platforms (DSPs), allowing advertisers to buy ad inventory across an open network of platforms.
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What is a Sell-Side Platform (SSP)? How Does It Work?
Ad Ops Hero
JANUARY 25, 2021
The publisher was started looking for a technology platform that would effectively sell remnant inventory. That’s where the ad network came in to help the publishers. Ad network is a company that provides technology platform and serve as an intermediate between publishers and advertisers.
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What is a Supply-Side Platform (SSP) – A Guide for Publishers
Automatad Inc.
NOVEMBER 23, 2023
How Different Is a Supply-Side Platform from a Demand-Side Platform? Understanding the dynamics between supply-side platforms (SSP) and Demand-Side Platforms (DSP) is like decoding the language of online marketing. The aim is to secure the best price for each impression.
6 Privacy-Enhancing Technologies for AdTech Companies
Clearcode
AUGUST 8, 2023
Most AdTech platforms can implement a variety of PETs that include differential privacy, secure multi-party computation, techniques for anonymizing personally identifiable information, and solutions that incorporate PETs for secure data sharing (such as data clean rooms).
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What Is In-App Mobile Advertising and How Does It Work?
Clearcode
AUGUST 13, 2023
Back then, the mobile app market was worth just $206 million. With many of us being so dependent on mobile devices, using mobile advertising to reach a target audience is a no-brainer for marketers and advertisers. Mobile ad spend is predicted to get as high as $362 billion in 2023, despite tightening marketing budgets.
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Why we care about adtech: The complete guide
Martech
MARCH 15, 2022
The boom for marketing technology has not left behind advertising technology, or adtech, but the digital acceleration wrought by the COVID pandemic has sped things up more. But, there is another reason marketers are taking a fresh look at these technologies. How is adtech changing the marketing landscape? What is adtech?
What is Real-Time Bidding (RTB) and how does it work?
Lemonads
SEPTEMBER 13, 2020
Simply it involves three platforms for ad buying: Supply-side platforms ( SSPs ) Ad Exchanges Demand-side platforms ( DSPs ) These different platforms work together to get ads in front of the user, helping your products to be discovered and actually bought.
Programmatic DSPs Vs Affiliate Networks: A Look at the Inner Workings
RevX
NOVEMBER 7, 2022
App marketers today have various channels at their disposal. Here we consider the difference between Demand Side Platforms (DSPs) and affiliate networks when deciding how to invest advertising budget. We examine both channels with a lens of transparency, ad fraud, brand safety, targeting, and optimization.
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The Best Mobile Ad Networks For 2023
Monetize More
MAY 30, 2023
Looking for the best mobile ad networks to boost your revenue in 2023? We’ve curated a list of top-performing networks that can connect you with premium advertisers, maximize fill rates, and offer specialized features. Connects to multiple demand partners and improves app performance. What is a mobile ad network?
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What Is Ad Exchange and How Does it Work – A Guide for Publishers
Automatad Inc.
NOVEMBER 8, 2023
On the other hand, it connects the advertisers with the ideal publishers for their ad campaign and gets the best ad slot. Advertisers could be brands, service providers, and performance marketers. The ad exchange is a popular programmatic medium in ad tech. Ad Network Vs Ad Exchange: Which Is Better?
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What Is Ad Revenue? Ad-Based Revenue Models Explained
SODP
MAY 22, 2023
While publishers can sell their ad inventory directly to advertisers, the most common method is via programmatic advertising. Programmatic advertising involves the automated sale of ad units using software such as supply-side platforms (SSPs), demand-side platforms (DSPs) and ad exchanges.
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Omnichannel DSPs vs Specialized DSPs: How to Choose Between the Two
InMobi
SEPTEMBER 11, 2019
When selecting a demand-side platform (DSP) for your programmatic campaigns, should you choose an omnichannel DSP or a more specialized DSP? Specialized vs. Omnichannel DSPs: Market Factors to Consider As we noted in our July 2019 webinar with Adweek, consolidation continues to happen among omnichannel DSPs in the ad tech space.
SPO Program Planning in the Programmatic CTV World: Why You Should Start Now
InMobi
APRIL 12, 2021
For a more detailed look at what SPO stands for and what it means for mobile marketers, be sure to download your copy of InMobi’s SPO guidebook today. It gets more complicated as some of the major OTT apps have few to ad tech SDKs in place rendering an open bidding environment almost impossible in this scenario.
What Is An Advertiser?
AdvertiseMint
OCTOBER 24, 2023
Advertisers can place their mobile app ads within these applications through platforms such as Google Ads or other demand-side platforms. Advertisers can then define their targeting criteria after selecting the appropriate ad format, be it display ads, video ad, rewarded video, or interactive ads.
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The Ultimate Guide to In-App Advertising for Publishers
Brid.tv
DECEMBER 20, 2022
On the sell-side , there are publishers/developers and supply-side platforms. On the buy side , there are brands/advertisers and demand-side platforms. Between the two stand mobile ad networks and exchanges , which act as intermediaries. Australia $10.6 $7.8 Japan $10 $5.6 Marketplace.
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How Does In-App Advertising Work?
InMobi
OCTOBER 9, 2018
Learn More about Mobile In-App Advertising Introducing the Digital Marketing Players in Mobile App Advertising In the past, advertisers would communicate directly with app developers and publishers whenever they wanted to run an in-app ad campaign. So, who’s now involved in getting an ad to appear in an app?
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Why SSP consolidation driven by agencies is benefiting the larger SSPs
Digiday
FEBRUARY 15, 2023
Supply-side platforms (what’s left of them anyway) have come a long way since the days of ad network optimization. What was once billed as software that helped publishers make money selling ads, is also now software that can help marketers make money buying ads.
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How to Build a Dynamic Creative Optimization (DCO) Tool
Clearcode
JANUARY 22, 2023
Marketers can achieve this by collecting vast amounts of data containing information about their customers’ behavior, location, and topics currently of interest to create effective ad campaigns. Key Points DCO is a technology that creates hyper-relevant ads based on available information about a potential customer.
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Native Ad Networks vs. Native DSPs: What Do Experts Recommend?
Lemonads
AUGUST 14, 2020
In addition to the size of the market, the statistics above also indicate the number of options advertisers have available to promote products and services. Needless to say, there are dozens of digital channels to choose from and hundreds of different ad formats that allow you to connect with your target audience.
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What Is Demand Path Optimization (DPO)?
Clearcode
SEPTEMBER 1, 2022
With DPO, each chain of the path is analyzed: Supply-side platforms (SSPs) , exchanges , ad networks , trade desks , and demand-side platforms (DSPs). A sister concept to demand-path optimization is supply-path optimization (SPO). Analysis is the first step in the optimization process.
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20 Best Video Ad Networks for Publishers
Brid.tv
JUNE 26, 2023
As a result, more and more publishers are looking toward video ad networks as their main ad providers. So to help, we decided to single out some of the best video ad networks out there for publishers. Table of Contents [ hide ] What Is a Video Ad Network? What to Look for in a Video Ad Network?
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What Is Programmatic Ad Buying? The Complete Beginner’s Guide 2021 and Beyond
Lemonads
AUGUST 7, 2021
Not only this, but this form of marketing is available in major markets like Japan, the US, and the UK, so the widespread adoption of programmatic shows no signs of slowing down. While it can be used in a variety of contexts, programmatic ad buying has become an essential part of the affiliate ecosystem.
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Real Time Bidding (RTB) Explained – Programmatic Buying, Platforms, Ads & Networks Guide For 2023
Monetize More
MARCH 2, 2023
As demonstrated, in the process of ad inventory being bought and sold on a per-impression basis, Ad Exchanges act as the platform where publishers and advertisers come together to trade digital ad inventory This marketplace (Ad Exchange) uses DSPs (Demand side platforms) to assess the ad inventory available to the advertisers.
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Event Diary: MAU 2019
InMobi
MAY 6, 2019
Here’s a small sample of what we saw, learned and ate at the MGM Grand on May 1-2: InMobi is Fully Committed to Driving Real Connections In the worlds of ad tech and martech, it’s easy sometimes to get caught in the weeds, focusing on technical specs and features. Ad networks are a disappearing breed these days.
My ad rates dropped! How do I stop this?
Monetize More
JUNE 13, 2023
As a result, they may allocate fewer funds to advertising initiatives to align with the diminished consumer demand. Moreover, the evolving business landscape and the emergence of new marketing channels and strategies have further impacted advertising budgets.
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AdTech Ecosystem: Navigating Trends and Insights
Smart-Hub
DECEMBER 22, 2023
AdTech solutions are the main drivers of progress in the digital marketing world today. The AdTech market is projected to grow from 579.4 The AdTech market is projected to grow from 579.4 Due to various business drivers, the AdTech market is expected to grow significantly in the course of the predicted time.
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In-App Mobile Video Advertising: What You Need to Know
InMobi
SEPTEMBER 19, 2019
Why Include Video Content in Your Mobile Advertising and Marketing Strategy? It’s been proven effective, and is now one of the best mobile marketing tactics to leverage. in Q1 2019, click-through rates (CTRs) for video ads were over 2x greater than native CTRs and over 10x greater than CTRs for banners on average.
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Programmatic Advertising Explained
InMobi
APRIL 4, 2019
By automating the advertising insertion and tracking process, programmatic greatly increases the efficiency of marketing campaigns, especially for those looking to work at scale. A demand-side platform (DSP) then aggregates programmatic advertiser interest from a wide variety of advertisers, agencies and ATDs.
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Best Practices for Scaling Your Mobile Performance Advertising Campaigns
InMobi
SEPTEMBER 30, 2019
Here’s what you can do to expand the reach of your in-app performance marketing efforts and achieve unprecedented mobile growth. Performance advertisers would leverage social media (including Facebook and Twitter ads), search engine marketing and a wide variety of ad networks and ad exchanges to reach just about everyone.
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