Exchange Wire

AUGUST 10, 2023

Best known as the world’s most-used search engine, Google has leveraged its vast catalogue of domains to build an ad network that has drawn the budgets of marketers almost everywhere. While highly lucrative for Google, this network has drawn the [.] The post What Could a Break-Up of Google’s Ad Network Mean for Tech?

Ad network 52

Ad network Marketing 52

Brid.tv

DECEMBER 21, 2022

Whatever the case is, if you want your mobile app to provide a stable, reliable revenue stream, you will need to leverage one of the top mobile ad networks. With the right ad monetization network, making money off of your app or content can be easy and stress-free. Choosing a network, however, is a whole different story.

Ad network 66

Ad network Mobile Ads Header Bidding CPM 66

Monetize More

AUGUST 2, 2022

One of the best and most widely used strategies is selling your ad spaces for mobile advertising campaigns. Mobile ad networks make connecting with the right advertisers to use your spaces easier. However, before partnering with a mobile ad network, you should understand what they are and how they work.

Ad network 52

Ad network Mobile Ads Non-Profit Banner 52

Brid.tv

SEPTEMBER 26, 2022

If you’re looking to place them on your website or app, you will need a reliable display ad network to do so. But before you go for the first network you run into, it is important to do the research and ensure you know exactly what to search for. hide ] What Is a Display Ad Network? What Is a Display Ad Network?

Ad network 52

Ad network CPC CPM CPA 52

AdPushup

JUNE 16, 2023

Here’s a list of leading push notification ad network that will help you outreach your revenue and conversion rate in 2023. The ever-evolving ad-tech channels have rooted themselves deeply in the brand-side market.

Ad network 52

Ad network Conversion Rate Ad Tech Conversion 52

AdPushup

JUNE 16, 2023

Here’s a list of leading push notification ad networks that will help you outreach your revenue and conversion rate in 2023. The ever-evolving ad-tech channels have rooted themselves deeply in the brand-side market.

Ad network 52

Ad network Conversion Rate Ad Tech Conversion 52

Brid.tv

JUNE 26, 2023

As a result, more and more publishers are looking toward video ad networks as their main ad providers. So to help, we decided to single out some of the best video ad networks out there for publishers. Table of Contents [ hide ] What Is a Video Ad Network? What to Look for in a Video Ad Network?

Ad network 40

Ad network Video Ads Header Bidding CPM 40

Paleo AdTech

OCTOBER 6, 2022

Today Jay is still living in WebConnect’s home-ground of Boca Raton, Florida, running an agency called Outcome Media — as well as hosting the upcoming Guru Conference for email marketers, at which I’m happy to be contributing some mind-bending insights. Another early website, post-WebConnect but still focused on lists.

Ad network 59

Ad network Cookies Ad Server Media 59

Monetize More

JUNE 22, 2022

Almost 70% of publishers in the food and gaming niche use a mix of interstitials and rewarded ads for mobile app monetization to maximize their ad revenue. Stay tuned to discover your future interstitial ad network partner by going through this post. AdMob or Google Ads for Interstitial Ads.

Ad network 52

Ad network Fill rate Banner CPM 52

Monetize More

JUNE 1, 2023

Ad networks can offer a lucrative revenue stream for content creators and app developers. Understanding Ad Networks and Monetization What is an Ad Network? An ad network is a platform that connects advertisers with publishers or app developers. However, not all ad networks are created equal.

Ad network 52

Ad network Click Through Rate A/B Testing Header Bidding 52

Digiday

AUGUST 16, 2023

Roblox has already brought on select brands such as Puma and the NFL for an ongoing beta test of its immersive ads, which come in the form of both in-game billboards and “Portals” that teleport users into branded experiences. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Ad network 64

Ad network Agency Media Marketing 64

Martech

JANUARY 5, 2022

For marketers who want to avoid paying through the nose to advertise in a walled garden like Amazon or Facebook, an opportunity to advertise through a big box chain raises the same questions. It also raises the bar for understanding the customer’s limits to being served too many ads.

Ad network 91

Ad network Electronics Retail MarTech 91

Lemonads

FEBRUARY 14, 2021

From the companies advertising their products to the platforms that specialize in selling ad spots and consumers themselves, the entire ecosystem is transitioning to a fully digital state. Ad networks are at the center of it all because these platforms simplify the process while creating a safe environment for all stakeholders.

Ad network 52

Ad network Pop-Up Affiliates CPA 52

AdExchanger

NOVEMBER 28, 2023

Mirror Digital, which launched as an ad network in 2012, has evolved into an aggregator of culturally relevant online content made for diverse audiences. The post Mirror Digital Reflects On Must-Haves For Good Multicultural Marketing appeared first on AdExchanger.

Marketing 113

Marketing Ad network Audience Media 113

Monetize More

OCTOBER 18, 2022

Video ads help advertisers deliver creative storytelling and connect with audiences. In 2021 alone, revenue from video marketing reached over $27 billion. With video, you can tap into an additional source of income, more advertiser demand, and provide users with ads in a format they engage with. Best video ad networks for 2022.

Ad network 52

Ad network Video Ads Ad Server Header Bidding 52

Smarty Ads

OCTOBER 13, 2021

CPM ad network technologies go through the rapid development stage if we take a look at the modern programmatic ecosystem. If previously only such ad network companies like Google AdSense almost single-handedly ruled the ball, now former market leaders are experiencing serious competition coming from companies that compete.

CPM 69

CPM Ad network Marketing 69

Digiday

DECEMBER 7, 2022

As more and more brands gather first-party data, it’s created the market condition that Acxiom CEO Chad Engelgau described as the chance for everyone to be an ad network. “Uber is an advertising network. Premium streaming services are now driving to becoming ad-funded,” he said. Two things are going on.

Ad network 62

Ad network Retail Audience Conversion 62

Lemonads

NOVEMBER 24, 2020

Whether you’re an agency, media buyer, or independent marketer, finding the best traffic sources can help guarantee the success of your campaign. In addition to finding a reliable platform that offers quality traffic, media buyers and other marketers need to work with a provider that offers effective ad formats.

Ad network 52

Ad network Affiliates CPC Audience 52

Ad Tech Daily

MARCH 20, 2023

Home Services Marketplace From Customer Direct Group Along With Their Brand Direct International Ad Network appeared first on Ad Tech Daily. home services marketplace from Customer Direct […] The post Digital Media Solutions, Inc. Signs an Agreement To Acquire The HomeQuote.io

Ad network 79

Ad network Media Ad Tech Advertising 79

Lemonads

AUGUST 14, 2020

In addition to the size of the market, the statistics above also indicate the number of options advertisers have available to promote products and services. Needless to say, there are dozens of digital channels to choose from and hundreds of different ad formats that allow you to connect with your target audience.

Ad network 52

Ad network Demand Side Platform Affiliates Native Advertising 52

Marketing Dive

AUGUST 1, 2022

As it prepares for a tough quarter and year, the retailer added a handful of API partners to expand Walmart Connect's self-service capabilities.

Ad network 101

Ad network Retail 101

Lemonads

JUNE 4, 2020

Affiliate marketing generates 15% of the digital media industry’s global revenue, so this type of advertising produced almost 23 billion US dollars in 2019 alone. The rapid growth of affiliate marketing shows no signs of slowing down, which has inspired many people to take up the mantle and try to succeed in this competitive playing field.

Affiliates 52

Affiliates Ad network Pop-Up CPL 52

Lemonads

OCTOBER 4, 2020

Unless you’ve been leaving under a rock you’ve heard about the latest trend in affiliate advertising : Push ads notification. Push ads networks are providing advertisers with qualitative traffic sources that are taking over affiliation marketing generating more conversions than any other ad format.tr

Ad network 52

Ad network Pop-Up Affiliates Audience 52

Lemonads

MAY 20, 2020

Push notifications are one of the most popular ad formats in affiliate marketing with huge traffic volumes, worldwide GEOs, and high-performance. In this review, we will speak about RichPush — a push notifications ad network which was among the first to enter the affiliate marketing industry with push ads format.

Ad network 52

Ad network CPC CPA Affiliates 52

Digiday

DECEMBER 18, 2023

But if marketers had it their way, they’d ask for ways to standardize everything from data measurement to content management (in addition to more money, of course). One platform to rule them all At this point, the list of everything that is or can be an ad network is growing. There’s in-app ads, in-flight ads and in-store ads.

Marketing 86

Marketing Ad network Cookies Retail 86

InMobi

MARCH 12, 2020

How do ad networks and ad exchanges stack up? In short, ad networks offer dedicated support, while ad exchanges are largely technology platforms that serve as an open digital marketplace. This is where ad networks vs. ad exchanges come into play. Note: Need some reminders to level set?

Ad Exchange 52

Ad Exchange Ad network Ad Inventory Demand Side Platform 52

Monetize More

MARCH 2, 2023

Premium publishers use private marketplaces: With private markets, only a set group of advertisers can bid on a publisher’s ad inventory. Real-Time Bidding Benefits for advertisers From the perspective of buyers/advertisers Econsultancy.com describes it as a form of PPC or pay-per-click marketing.

Ad network 98

Ad network Demand Side Platform Ad Inventory Ad Exchange 98

Martech

NOVEMBER 16, 2023

The kickoff of the ChatGPT frenzy last year was Microsoft’s announcement it was adding the generative AI chatbot to its search engine Bing. This was seen as a direct challenge to Google’s domination of the search engine market. The post The latest AI-powered marketing tech releases appeared first on MarTech. Get MarTech!

Marketing 105

Marketing SEO Conversion Ad network 105

Lemonads

JUNE 22, 2021

By driving quality audiences at all stages of the marketing funnel with advanced targeting options , enabling marketers to grow not only their audiences but also by developing loyal customers increasing their sales thanks to: For you only Premium publishers ! RevContent for Advertisers Pretty cool but, how can they do that?

Ad network 52

Ad network Native Advertising Advertising Pop-Up 52

Digiday

AUGUST 23, 2022

The post This ad network is sidestepping esports’ media rights problems with a “many to many” broadcast model appeared first on Digiday.

Ad network 54

Ad network Media Advertising Marketing 54

Lemonads

DECEMBER 23, 2020

The practice of marketing a product or company dates back thousands of years and many modern platforms still operate under the same principles. However, platform owners, media buyers, and affiliates are revolutionizing the way companies promote their products and networks deserve part of the praise.

Affiliates 52

Affiliates Ad network CPC CPM 52

Digiday

DECEMBER 6, 2023

The rapid growth of retail media networks in recent years has certainly created more competition for marketers’ retail media ad dollars. While others are expected to launch new networks, industry experts expect that there will be some form of consolidation in the future. and approximately 80 globally with more to come.

Retail 80

Retail Media Marketing Ad network 80

Lemonads

OCTOBER 18, 2020

By partnering with the best push ads networks , media buyers and other marketers can reach more engaged audiences and increase their chances of success. However, with so many options on the market, choosing the right platform isn’t always easy. Here are our picks for the top ad networks of 2021.

Ad network 52

Ad network Affiliates CPC CPA 52

AdPushup

OCTOBER 16, 2022

As we move further ahead in the digital revolution, the population’s interests and, along with it, the market behaviour keep evolving. It has been viewed that the average social media user is bound to spend a hundred minutes daily watching videos. And accordingly, 93% of the brands who keep trying to grasp the attention of [.].

Ad network 52

Ad network Advertising Media Marketing 52

Digiday

JUNE 15, 2022

As retailers increasingly invest in ways to let advertisers reach consumers on their online properties, Sam’s Club is the latest to give its ad network a major overhaul. Marketers will also be able to retarget people off Sam’s Club’s platforms through programmatic ad partnerships with The Trade Desk, IRI and LiveRamp.

Retail 63

Retail Ad network Media Retargeting 63

Smarty Ads

FEBRUARY 12, 2020

Ad operations are complex and this complexity is inherent to the programmatic ecosystem. In case you’re planning to create your own ad network, you can’t underestimate ad ops role because the way you optimize ads and workflow impacts platform profitability and your revenues as well as revenues.

Ad network 52

Ad network Ad Ops Marketing 52

Paleo AdTech

FEBRUARY 27, 2023

Lee was the first head of marketing at DoubleClick, hired by co-founder Kevin O’Connor in 1996 as employee #16 with a mandate to help the other 15 people meet Kevin’s visionquest to “dominate internet advertising.” He went on to managing marketing, new product launches and a start-up accelerator for MINI/BMW Group.

Marketing 122

Marketing Banner Agency Ad network 122