Brid.tv

NOVEMBER 4, 2022

One of the most sophisticated pieces of ad technology we have seen appear recently is video header bidding. But what is header bidding exactly, and do you really need it in order to monetize content? Table of Contents What Is Video Header Bidding? How Does Video Header Bidding Work?

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InMobi

MAY 3, 2021

With in-app header bidding being widely adopted by publishers across the globe in 2020, we are excited to kickstart the new quarter with InMobi’s integration with MoPub’s in-app bidding solution, Advanced Bidding. 

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YieldBird

JUNE 27, 2023

Furthermore, in some cases, SSPs may be able to estimate the eCPM for a specific market and campaign, offering valuable insights into potential earnings. Technology In the EEA market, the presence of TCF-enabled tools is of utmost importance. However, publishers should be cautious as not all Header Bidding solutions are created equal.

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YieldBird

JUNE 27, 2023

Furthermore, in some cases, SSPs may be able to estimate the eCPM for a specific market and campaign, offering valuable insights into potential earnings. Technology In the EEA market, the presence of TCF-enabled tools is of utmost importance. However, publishers should be cautious as not all Header Bidding solutions are created equal.

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Header Bidding Ad Inventory Ad Tech Viewability 52

Automatad Inc.

NOVEMBER 23, 2023

Understanding the dynamics between supply-side platforms (SSP) and Demand-Side Platforms (DSP) is like decoding the language of online marketing. SSPs use algorithms to prioritize ad placements based on user behavior, historical performance, and real-time demand. How Different Is a Supply-Side Platform from a Demand-Side Platform?

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Ad Monsters

FEBRUARY 16, 2023

This has only been further compounded by the emergence of ‘Header Bidding,’ which offers a more streamlined and efficient way for publishers to monetize their inventory and for advertisers to reach their desired audience. What Is Header Bidding and How Does It Work?

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Digital Turbine

DECEMBER 14, 2022

We spoke with Kevin Ford, Senior Marketing Manager at Mintegral , to learn how app developers can best capture in-app revenue in APAC. What does the app developer and ad monetization landscape in APAC look like? What are the nuances between the major markets in the APAC region?

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Monetize More

APRIL 13, 2023

Header bidding. It seems like every other week there’s a new header bidding solution on the market. Since the onset of real-time bidding, header bidding technology has been the biggest breakthrough in the programmatic ad buying world. So what are you waiting for?

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Brid.tv

DECEMBER 21, 2022

Whatever the case is, if you want your mobile app to provide a stable, reliable revenue stream, you will need to leverage one of the top mobile ad networks. With the right ad monetization network, making money off of your app or content can be easy and stress-free. Choosing a network, however, is a whole different story.

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Brid.tv

AUGUST 29, 2022

In return, publishers get to tap into OTT monetization and generate video ad revenue. When a publisher decides to monetize their video content through advertising, they can join a video ad network. Using this network, they can offer their ad inventory for sale. So how do these platforms actually work? Google ADX.

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Monetize More

MAY 20, 2023

This post was most recently updated on May 25th, 2023 Google’s ad network, AdSense, is a market leader in ad monetization. Almost every successful publisher uses AdSense , or at least starts with it and progresses to Ad Exchange. However, what do you do when you can’t use the network to monetize your traffic?

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Automatad Inc.

JANUARY 23, 2023

We have already discussed programmatic advertising in detail and how it has reached new heights, especially in terms of speed and scalability with header bidding. So, in this article, we’ll uncover everything about header bidding wrapper and see how it helps you run efficient header auctions. What does this mean?

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Automatad Inc.

NOVEMBER 8, 2023

On the other hand, it connects the advertisers with the ideal publishers for their ad campaign and gets the best ad slot. Advertisers could be brands, service providers, and performance marketers. The ad exchange is a popular programmatic medium in ad tech. Ad Network Vs Ad Exchange: Which Is Better?

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MediaFuse

NOVEMBER 14, 2016

With the ever-growing popularity of programmatic sales, ad ops and programmatic ops teams are faced with the enormous task of managing yield efficiently. Ad serving technology has not yet caught up to the growing demands of the marketplace. Response Time (header bidding only). Step 5: Implement Header Bidding Demand.

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Monetize More

JUNE 27, 2022

MonetizeMore’s PubGuru Dashboard and Google AdX services are loved by 1000+ publishers around the world as it has helped them significantly increase their ad revenue with fewer ads. Google AdX : As a top Google Ad Exchange partner for publishers, we provide you with access to premium advertisers. All key players included.

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Monetize More

JUNE 27, 2022

MonetizeMore’s PubGuru Dashboard and Google AdX services are loved by 1000+ publishers around the world as it has helped them significantly increase their ad revenue with fewer ads. Google AdX : As a top Google Ad Exchange partner for publishers, we provide you with access to premium advertisers. All key players included.

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Paleo AdTech

DECEMBER 10, 2023

Intriguingly, Paparo’s friend and longtime Manhattan-based ad tech co-conspirator Joe Zawadzki , founder of MediaMath, told #PaleoAdTech that he had a similarly quixotic, idea-machine dad. Although Beeswax didn’t set out to be a video DSP, a growing portion of its traffic took that form, and many of its ad network customers dealt in video.

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Monetize More

JUNE 8, 2022

They are also referred to as session RPMs by many ad networks. This is where you can make use of Pubguru Header Bidding to get the best out of ad placement optimization. Advertisers and brands who bid on publishers’ ad inventory are looking for highly viewable inventory (3/4th ad viewability).

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Paleo AdTech

MARCH 17, 2023

Intriguingly, Paparo’s friend and longtime Manhattan-based ad tech co-conspirator Joe Zawadzki , founder of MediaMath, told #PaleoAdTech that he had a similarly quixotic, idea-machine dad. Although Beeswax didn’t set out to be a video DSP, a growing portion of its traffic took that form, and many of its ad network customers dealt in video.

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Brid.tv

JUNE 26, 2023

As a result, more and more publishers are looking toward video ad networks as their main ad providers. So to help, we decided to single out some of the best video ad networks out there for publishers. Table of Contents [ hide ] What Is a Video Ad Network? What to Look for in a Video Ad Network?

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Monetize More

JUNE 29, 2023

The world of AdTech marketing is rapidly evolving, mainly due to the rise of artificial intelligence, or AI. AI is transforming the landscape of AdTech marketing by enabling more personalized, efficient, and effective advertising campaigns. For marketers, AI extends its capabilities to other facets of the marketing process.

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InMobi

SEPTEMBER 19, 2018

WATCH VIDEO It’s now well known that app publishers can maximize their revenue through in-app advertising, but some of the mechanics behind the scenes within an in-app ad auction are not always well known about among the app developer community. Do high value advertisers ever pay more for high quality ad inventory? Let’s say it’s $6.

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Monetize More

MAY 30, 2023

Looking for the best mobile ad networks to boost your revenue in 2023? We’ve curated a list of top-performing networks that can connect you with premium advertisers, maximize fill rates, and offer specialized features. RhythmOne Multi-platform Ad Exchange offering solutions for mobile app developers and web publishers.

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Brid.tv

AUGUST 19, 2022

How Much Do Video Ads Cost? How to Get Video Ads on Your Website 1. Decide Which Ad Format You Want to Use Instream Video Ads Outstream Video Ads 2. Join a Reliable Video Ad Network (Or Several) What if You Have a Direct Deal? Find a Video Player With Extensive Ad Support 4. Learn More.

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Monetize More

JUNE 1, 2023

Ad networks can offer a lucrative revenue stream for content creators and app developers. Understanding Ad Networks and Monetization What is an Ad Network? An ad network is a platform that connects advertisers with publishers or app developers. However, not all ad networks are created equal.

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Monetize More

OCTOBER 18, 2022

Video ads help advertisers deliver creative storytelling and connect with audiences. In 2021 alone, revenue from video marketing reached over $27 billion. With video, you can tap into an additional source of income, more advertiser demand, and provide users with ads in a format they engage with. Best video ad networks for 2022.

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Digiday

FEBRUARY 15, 2023

Supply-side platforms (what’s left of them anyway) have come a long way since the days of ad network optimization. What was once billed as software that helped publishers make money selling ads, is also now software that can help marketers make money buying ads. The rise of header bidding made sure of that.

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InMobi

JUNE 29, 2020

Header bidding as an ad technology has evolved from being a less understood concept to a mainstay over the past few years. The shift from a legacy, waterfall-based mediation logic to a simultaneous mediation logic (as seen in the header bidding world) has proven to be an effective monetization strategy for app publishers.

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Monetize More

DECEMBER 21, 2022

Branded Content Publishers are leveraging their strong relationships with brands, and ad agencies to create compelling marketing campaigns. Database Marketing. A classified or vertical ad is also a great way to expand databases and provide more relevant audience metrics. Branded content originated in print publications.

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Ad Monsters

MAY 19, 2023

By the end of this year, Google, Amazon, and The Trade Desk will control over 60% of the open Internet ad spend. “Over time, marketers pour more and more money into the walled gardens, which makes them critical business partners to bring demand to the open internet,” Chris Kane explained.

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Monetize More

FEBRUARY 24, 2023

Place ads in high-visibility areas and ensure they do not obstruct the user experience. Use ad networks that pay well: Research different ad networks and choose the ones that offer the best RPM rates for your website’s niche and audience. Ad-Request RPM CPM’s two modes: 1.

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InMobi

MAY 6, 2019

Here’s a small sample of what we saw, learned and ate at the MGM Grand on May 1-2: InMobi is Fully Committed to Driving Real Connections In the worlds of ad tech and martech, it’s easy sometimes to get caught in the weeds, focusing on technical specs and features. That’s right: real, live people like you and me. There’s too much fraud.

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InMobi

APRIL 23, 2019

Not only will mobile ad spending overtake spending on all other media by next year, but App Annie has found 60% growth in apps that make money through in-app advertising. According to InMobi’s 2018 Header Bidding Research Report , 53% of app publishers polled said that ad revenues had remained stagnant or decreased in the previous 12 months.

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Monetize More

OCTOBER 27, 2022

In the next five years, the global H5 games market is expected to expand from $832.21 The industry is becoming more mature and competitive, as new entrants enter the market and existing players seek to expand their user base. Our rewarded video ad platform is available for WordPress sites, H5, iOS, & Android games.

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Monetize More

JUNE 13, 2023

Moreover, the evolving business landscape and the emergence of new marketing channels and strategies have further impacted advertising budgets. An adtech partner like MonetizeMore can help publishers optimize their ad placements and ad formats, ensuring that they align with industry standards and maximize monetization potential.

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Monetize More

NOVEMBER 24, 2022

They’re not going anywhere anytime soon, so it’s important to understand how they work, how they can fit into your marketing strategy, and how to avoid common pitfalls. They usually pay the best CPMs which you can compete against Header Bidding to push performance up. 7) Check your ads for aesthetics.

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Brid.tv

SEPTEMBER 12, 2022

If there was ever a right time for publishers to join the CTV advertising market, it is now. The Current State of the CTV Advertising Market. This is reflected in CTV ad spending, which is projected to exceed $20 billion in 2023 and almost double that in 2026. In return, ad networks take a portion of ad revenue.

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