Martech

MARCH 6, 2023

We initially came out as an ad network selling data and audiences. We were one of the first DMPs coming to market in 2011.” ” Through an aquisition, they expanded into the cross-device and full identity resolution space, and they also offer one of the largest global data marketplaces, the Lotame Data Exchange. .

Data Management Platform 97

Data Management Platform Cookies First-Party Cookies Audience 97

Martech

NOVEMBER 3, 2022

The end of the third-party cookie doesn’t have to be the end of getting good, useful data. Here are six tactics marketers can use with first-party and zero-party data to keep marketing automation programs working. Dig deeper: Marketers should care about consumer privacy.

First-Party Cookies 114

First-Party Cookies Cookies Marketing MarTech 114

Martech

MARCH 15, 2022

The boom for marketing technology has not left behind advertising technology, or adtech, but the digital acceleration wrought by the COVID pandemic has sped things up more. But, there is another reason marketers are taking a fresh look at these technologies. How is adtech changing the marketing landscape? What is adtech?

First-Party Cookies 123

First-Party Cookies Cookies Impressions Ad Exchange 123

Adtelligent

JULY 1, 2020

The ad tech industry is anxious about the current situation as digital marketing’s evolution will make crucial changes. Frequency capping based on third-party cookies will be unavailable. Data management platforms will need to find other ways to create identity linkages. billion in 2022.

Header Bidding 52

Header Bidding Cookies First-Party Cookies Ad Tech 52

Brid.tv

JUNE 28, 2023

Digital advertising has completely overthrown traditional and become the most popular marketing format in recent years. Today, this targeting technology, more precisely behavioral targeting , has become the backbone of many digital marketing campaigns. Collecting data is usually done with the help of a data management platform (DMP).

Advertising 52

Advertising Cookies Click Through Rate A/B Testing 52

Single Grain

JANUARY 15, 2024

In an era where digital privacy is at the forefront of consumer concerns, Google’s latest move to phase out third-party cookies in Chrome has garnered significant attention. Work With Us What Are Third-Party Cookies? This data is crucial for targeted advertising and understanding consumer preferences.

Cookies 52

Cookies Machine Learning GDPR First-Party Cookies 52

Monetize More

FEBRUARY 7, 2023

First party cookies and permanent user identifiers like email, login id, etc are the core identifiers used to build universal IDs. IDs coming from email addresses are universal identifiers as it can be used across all channels & data management platforms. What can I use instead of cookies?

Cookies 52

Cookies Header Bidding First-Party Cookies Retargeting 52