Martech

MARCH 6, 2023

Past and future Alex Theriault, general manager of Lotame’s latest solution suite Spherical, began with a look in the rear-view mirror. We initially came out as an ad network selling data and audiences. We were one of the first DMPs coming to market in 2011.” That was back in 2008.

Data Management Platform 83

Data Management Platform Cookies First-Party Cookies Audience 83

Martech

NOVEMBER 3, 2022

The end of the third-party cookie doesn’t have to be the end of getting good, useful data. Here are six tactics marketers can use with first-party and zero-party data to keep marketing automation programs working. Dig deeper: Marketers should care about consumer privacy.

First-Party Cookies 100

First-Party Cookies Cookies Marketing MarTech 100

Martech

MARCH 15, 2022

The boom for marketing technology has not left behind advertising technology, or adtech, but the digital acceleration wrought by the COVID pandemic has sped things up more. Advertisers are willing to invest in adtech for its ability to attract a target audience and generate strong insights. We’ll cover: What is adtech? What is adtech?

First-Party Cookies 108

First-Party Cookies Cookies Impressions Ad Exchange 108

Monetize More

FEBRUARY 7, 2023

First party cookies and permanent user identifiers like email, login id, etc are the core identifiers used to build universal IDs. IDs coming from email addresses are universal identifiers as it can be used across all channels & data management platforms.

Cookies 52

Cookies Header Bidding First-Party Cookies Retargeting 52

Monetize More

JUNE 17, 2022

First party cookies and permanent user identifiers like email, login id, etc are the core identifiers used to build universal IDs. IDs coming from email addresses are universal identifiers as it can be used across all channels & data management platforms. Google’s Privacy Sandbox. User Identity Graphs.

Cookies 52

Cookies Header Bidding First-Party Cookies Audience 52

Adtelligent

JULY 1, 2020

The ad tech industry is anxious about the current situation as digital marketing’s evolution will make crucial changes. The audience targeting and retargeting will be unworkable. Frequency capping based on third-party cookies will be unavailable. And, first-party cookies remain the fundamental assets.

Header Bidding 52

Header Bidding Cookies First-Party Cookies Ad Tech 52

Brid.tv

JUNE 28, 2023

Digital advertising has completely overthrown traditional and become the most popular marketing format in recent years. Today, this targeting technology, more precisely behavioral targeting , has become the backbone of many digital marketing campaigns. Collecting data is usually done with the help of a data management platform (DMP).

Advertising 52

Advertising Cookies Click Through Rate A/B Testing 52