Martech Series

NOVEMBER 21, 2022

Yahoo ConnectID is built on differentiated, deterministic and omnichannel data sets, with scaled, opted-in, direct consumer relationships across mobile, desktop, search, and more. Marketing Technology News: MarTech Interview with Dan Silver, CMO at ZineOne.

Demand Side Platform 84

Demand Side Platform Fill rate Machine Learning Data Management Platform 84

Martech

JANUARY 14, 2022

We were sitting on an outdated digital infrastructure — there wasn’t much there,” Moses said in his presentation at our MarTech conference. “We And then you’re using those audiences to program step-by-step journeys.”. So, if there’s some obscure data source, you can build those pipelines so that it comes in a batch or stream.”.

Data Management Platform 123

Data Management Platform MarTech Audience Conversion 123

Martech

JANUARY 28, 2022

Typical strategic marketing teams are focused on assumption-based marketing,” he said in his presentation at our MarTech conference. “So, To combat these challenges, Silhol recommends marketers turn to their marketing operations setup to see how optimized it is for analytics and data procurement. Source: Tristan Silhol.

Marketing 118

Marketing Audience MarTech Fashion 118

Clearcode

SEPTEMBER 20, 2023

DSPs are connected to ad exchanges and supply-side platforms (SSPs) and enriched with data from data platforms like data management platforms (DMPs) and customer data platforms (CDPs). Customer data platforms (CDPs) to track and manage the customer journey more effectively.

Demand Side Platform 99

Demand Side Platform Ad Exchange Ad Inventory Impressions 99

Martech

JANUARY 3, 2023

How to ensure first-party data drives ongoing ROI for CPGs. CPGs and third-party audiences. To help meet their brand marketing goals, CPGs have primarily focused budgets on the highly scalable third-party audiences curated by vendors and agency partners. Unfortunately, there is no third-party data panacea.

ROI 89

ROI Control Group Audience Cookies 89

Martech

JUNE 22, 2023

There are three main types of DCR providers, according to Ana Milicevic, principal and co-founder of management consultancy Sparrow Advisers, who spoke recently at The MarTech Conference. Walled gardens: Big Tech companies with massive audiences and ad networks (Google, Meta, Amazon). Get MarTech! In your inbox.

Ad network 101

Ad network MarTech Audience Marketing 101

Martech Series

JUNE 23, 2022

OpenAP Data Hub will be developed in phases to provide publishers and advertisers access to rich cross-platform data for more effective planning, targeting and measurement of TV advertising campaigns. The OpenAP Data Hub will be the central destination for cross-publisher and cross-platform campaign data and analysis.

Advertising 93

Advertising Audience Entertainment Media 93

Martech

JULY 12, 2023

Additionally, the privacy of the end user is maintained throughout so that participants in the DCR will not know the identity of the end user if that data isn’t part of their contributing data set. This makes sure that the data-enhancing computations within the DCR keep pace with ever-evolving privacy regulations. Get MarTech!

Marketing 84

Marketing Audience MarTech Media 84

Martech

OCTOBER 19, 2022

It does this while letting you target your ads to exactly the audience you’re looking for. When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. That’s where you get the large quantities of human audiences.

Advertising 109

Advertising Marketing Ad Exchange Retail 109

Martech

FEBRUARY 2, 2023

“The issue with addressability is that once cookies go away, and with the loss of identifiers, about 80% of the addressable market will become unknown audiences which is why there is a need for privacy-centric consent and a better consent-value exchange,” said Jeffrey Bustos, VP, measurement, addressability and data at the IAB.

Cookies 105

Cookies Audience ROI MarTech 105

Martech Series

JUNE 17, 2022

“We are on a mission to rise to the challenge and solve the problems others have not been able to: providing true transparency in the programmatic marketplace, scaling niche audiences that are not neatly defined by behavioral data, and deeply integrating data and insights into the creative and media processes, to name a few.”

Advertising 91

Advertising Audience Education Media 91

Martech Series

JULY 6, 2022

Displayce is connected to the main market DOOH SSPs (Supply Side Platforms) such as VIOOH, BROADSIGN and VISTAR MEDIA and offers media buying with advanced targeting and efficient bespoke solutions thanks to its Data Management Platform (DMP) designed specifically for DOOH advertising. Key Figures for JCDecaux.

Advertising 52

Advertising Data Management Platform Demand Side Platform Media 52

Martech

JANUARY 3, 2022

“As consumers demand more transparency and new laws and regulations come into effect, brands must reconsider their data practices and think beyond legal compliance to stay in the game,” said Priscilla Debar, Acoustic’s Associate General Counsel, at our MarTech conference. 3 ways marketers can build trust with data ethics.

Marketing 136

Marketing MarTech GDPR Healthcare 136

Martech Series

JUNE 21, 2022

Through this partnership, TelevisaUnivision will connect VideoAmp’s data to its industry-leading Hispanic household graph to power its planning, targeting, cross-platform measurement and currency solutions, which will enable advertising partners to better reach and connect with the rapidly growing U.S. Hispanic audience.

Audience 67

Audience Entertainment MarTech Agency 67

Automatad Inc.

NOVEMBER 23, 2023

They reach their target audience by displaying ads on the website or app with potential traffic and user data. Internet users: The audience that consumes content generated by publishers and advertisers, including content, video, audio, ads, etc. Oracle , Salesforce , and IBM are a few top data management platforms.

Ad Exchange 40

Ad Exchange Ad Server Ad Space Ad network 40

Martech

APRIL 11, 2022

Digital marketing has opened the door to vast amounts of data. Access to martech platforms, such as the Google Marketing Platform and Adobe Analytics, enable marketers to analyze campaign performance, convert audiences, take risks and measure growth driven by strategy.

Marketing 105

Marketing Banner Machine Learning ROI 105

Martech Series

JUNE 14, 2022

They have developed proprietary AI to optimise post-click results based on multiple signals, with special focus on keyword and semantic audiences. Founded in París in 2017, KMTX spent two years on research and development into how data was collected, processed and acted upon in media buying, before launching commercially in 2019.

Advertising 77

Advertising Communications MarTech Audience 77

Clearcode

JANUARY 22, 2023

Dynamic Creative Optimization vs Static Creative Dynamic Creative Optimization vs Dynamic Creatives Dynamic Creative Optimization vs Creative Management Platforms (CMPs) A Data Management Platform (DMP) for DCO How Does a Dynamic Creative Optimization (DCO) Tool Work? To run a hyper-relevant ad campaign (e.g.

Retargeting 52

Retargeting Data Management Platform Demand Side Platform A/B Testing 52

Martech

JANUARY 11, 2022

In April we decided we needed to find a way to stay connected with our potential audiences at a consumer level, but also to stay connected with our industry partners, including airlines, tourism and media partners.”. The post Tourism Ireland bets on marketing partnership with IMAX producer to bring back tourism appeared first on MarTech.

Marketing 88

Marketing Data Management Platform Retargeting Media 88

Martech Series

JUNE 30, 2022

.” Central to its partnership with Foursquare is Constellation’s Dor Traffic Miner (DTM), a battery-operated device that you place in a doorway to count anonymous foot traffic data. The Visits platform is then used to help understand macroeconomic trends of consumer behavior and see how it may be impacting businesses. .

Retail 96

Retail MarTech Audience Marketing 96

Clearcode

APRIL 21, 2023

Some of the most common AdTech solutions for publishers include header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization (DPO). Finding and monetizing an audience willing to pay for access to content can also be a challenge. click on them); otherwise, they’ll simply ignore them.

Header Bidding 79

Header Bidding Fill rate Ad Server Audience 79

Martech

MARCH 15, 2022

In fact, between the third quarter of 2020 and the third quarter of 2021, there was a 125% increase in M&A activity for adtech platforms, including several high-profile deals in 2021 like Mediaocean’s acquisition of Flashtalking for $500 million and AdTheorent’s $1 billion SPAC deal to go public. The components of adtech.

First-Party Cookies 113

First-Party Cookies Cookies Impressions Ad Exchange 113

Martech

NOVEMBER 3, 2022

at The MarTech Conference. Third-party cookie data is really easy to collect, but the [negative] to this is that it is really easy to share across domains, which brings forth a lot of privacy concerns regarding where that data is being shared,” Thao said. 3 first-party data tactics. Audience segmentation.

First-Party Cookies 105

First-Party Cookies Cookies Marketing MarTech 105

Martech Series

FEBRUARY 15, 2023

Insight Cloud provides critical analytics capabilities to organizations of all sizes, and is designed to convert raw data into actionable intelligence enabling cost reduction, revenue gains, as well as deeper audience targeting and personalization at scale.

Retail 86

Retail ROI Food MarTech 86

Digiday

FEBRUARY 28, 2023

The signals marketers have traditionally used to both target online audiences and track the efficacy of such activities are on the wane as epitomized by the sunsetting of third-party cookies in the Google Chrome browser and Apple’s diminution IDFAs on iOS.

Cookies 68

Cookies Marketing Demand Side Platform Ad Server 68

Martech

NOVEMBER 17, 2022

“You have to be able to work with third-party providers or make sure that you have a robust first-party internal identity resolution strategy to be able to confidently resolve and standardize your zero- and first-party data,” said Kelly Leger, managing director for Deloitte Digital at The MarTech Conference. Get MarTech!

Cookies 99

Cookies MarTech Communications Advertising 99

Martech Series

JUNE 16, 2022

Sourcepoint’s privacy compliance database is generated from proprietary scanning technology that scores media suppliers according to demonstrated data ethics and privacy compliance risk. Marketing Technology News: MarTech Interview with Sam Chapman, Director of Content Strategy and Brand Experience at Aprimo.

Media 85

Media MarTech Advertising Audience 85

Martech Series

JUNE 16, 2022

Advertisers leveraging RampID can unlock premium inventory, additional reach in cookieless browsers, and improved marketing tactics such as people-based audience targeting, frequency capping, and more. Marketing Technology News: MarTech Interview with Gaurav Chand, Chief Marketing Officer at Cognizant.

Machine Learning 91

Machine Learning Cookies ROI Communications 91

Clearcode

SEPTEMBER 11, 2023

A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. The DSP analyzes data associated with the impression. Ad exchanges and SSPs notify the DSP about available impressions.

Demand Side Platform 97

Demand Side Platform Ad Exchange Impressions Ad Targeting 97

Clearcode

OCTOBER 24, 2023

Key Takeaways A demand-side platform (DSP) is an advertising technology platform that allows advertisers to buy ad space from publishers in real-time, targeting specific audiences. DSPs will integrate with dozens of different ad exchanges and SSPs to increase an advertiser’s chances of reaching their target audiences.

Demand Side Platform 59

Demand Side Platform Ad Exchange Impressions Ad Space 59

Clearcode

MARCH 15, 2023

In the gathering process, you can utilize customer engagement platforms and enrich single customer views (SCV) in your customer data platforms (CDP) or customer relationship management systems (CRM). To create audiences for ad campaigns, marketers use zero-party, first-party and third-party data.

GDPR 52

GDPR Audience Cookies eCommerce 52

Martech Series

JUNE 21, 2022

As we noted at the outset of the partnership in October 2021, VIDAA’s assets enable us to better assist advertisers in reaching desired audiences and measuring the success of their campaigns through ACR data, now coupled with exclusive monetization of VIDAA’s premium content library and massive media platform in the US and globally.

Ad Server 70

Ad Server Manufacturing Ad Tech MarTech 70

Clearcode

AUGUST 8, 2023

Anonymization techniques applied in the AdTech industry can include aggregation, data masking, and other methods that significantly reduce the risk of re-identification. These encrypted profiles can be used to target ads effectively while the underlying user data remains secure and private.

Ad Server 52

Ad Server Ad Exchange Demand Side Platform Ad network 52

Clearcode

APRIL 26, 2022

AdTech & MarTech Glossary. The Main Platform, Processes and Players. The Main Technology Platforms and Intermediaries in the Digital Advertising Ecosystem. The Main Technology Platforms and Intermediaries in the Digital Advertising Ecosystem. AdTech and MarTech Predictions and Trends in 2022.

Advertising 52

Advertising Header Bidding Ad Server Ad Exchange 52

Martech

APRIL 21, 2022

“We are all experiencing a massive explosion of data,” said Leslie Lorenz, head of North American retail industry at Snowflake, in her presentation at The MarTech Conference. It’s no surprise, then, that her brand is also “getting many [brand] requests that say they want to be data-driven.”. Processing.Please wait.

Marketing 119

Marketing Data Management Platform Demand Side Platform GDPR 119

Martech

MAY 5, 2022

Karen Naves, SVP of global demand generation at Tealium, recently gave a presentation on the benefits — and necessity — of connecting customer data to marketing initiatives. This process can help brands gain a more complete view of their audiences, allowing for more personalized experiences. Click here to download!

Data Management Platform 98

Data Management Platform MarTech Audience Marketing 98

Martech

FEBRUARY 14, 2023

The services offered by customer data platforms, data management platforms, marketing automation platforms, and email service providers often overlap, and it can be difficult to decide what you need. In this case, back-end information on the audience might be crucial. Get MarTech!

A/B Testing 97

A/B Testing Data Management Platform Retail Audience 97