Martech Series

OCTOBER 18, 2022

As a result, brands can sunset their data management platforms (DMPs) which rely on third-party cookies and future-proof their acquisition strategy by leveraging first-party data, augmented with third-party identities for addressability.

Demand Side Platform 78

Demand Side Platform Data Management Platform Marketing Cookies 78

Clearcode

JANUARY 22, 2023

DCO is a tool that will help with both upper-funnel campaigns, such as prospecting, and lower-funner campaigns, such as retargeting. This means that they can optimize their campaigns within lower-funnel campaigns, such as retargeting and retention programs, and upper-funnel campaigns, such as brand awareness and prospecting.

Retargeting 52

Retargeting Data Management Platform Demand Side Platform A/B Testing 52

Martech

JANUARY 3, 2023

How to ensure first-party data drives ongoing ROI for CPGs. CPGs and third-party audiences. To help meet their brand marketing goals, CPGs have primarily focused budgets on the highly scalable third-party audiences curated by vendors and agency partners. Unfortunately, there is no third-party data panacea.

ROI 93

ROI Control Group Audience Cookies 93

Martech

JANUARY 11, 2022

In April we decided we needed to find a way to stay connected with our potential audiences at a consumer level, but also to stay connected with our industry partners, including airlines, tourism and media partners.”. The post Tourism Ireland bets on marketing partnership with IMAX producer to bring back tourism appeared first on MarTech.

Marketing 91

Marketing Data Management Platform Retargeting Media 91

Martech

MARCH 15, 2022

In fact, between the third quarter of 2020 and the third quarter of 2021, there was a 125% increase in M&A activity for adtech platforms, including several high-profile deals in 2021 like Mediaocean’s acquisition of Flashtalking for $500 million and AdTheorent’s $1 billion SPAC deal to go public. The components of adtech.

First-Party Cookies 115

First-Party Cookies Cookies Impressions Ad Exchange 115

Clearcode

AUGUST 8, 2023

Anonymization techniques applied in the AdTech industry can include aggregation, data masking, and other methods that significantly reduce the risk of re-identification. These encrypted profiles can be used to target ads effectively while the underlying user data remains secure and private.

Ad Server 52

Ad Server Ad Exchange Demand Side Platform Ad network 52

Clearcode

SEPTEMBER 20, 2023

DSPs are connected to ad exchanges and supply-side platforms (SSPs) and enriched with data from data platforms like data management platforms (DMPs) and customer data platforms (CDPs). Customer data platforms (CDPs) to track and manage the customer journey more effectively.

Demand Side Platform 99

Demand Side Platform Ad Exchange Ad Inventory Impressions 99