Martech

OCTOBER 15, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, thank you for paying closer attention to my purchases and intent. The Semantic Science ontology includes seasonal categories like Halloween, as well as in-market categories.

Audience 94

Audience Cookies Machine Learning Viewability 94

Martech

APRIL 12, 2022

The Digital Markets Act (DMA), a regulation the content of which was agreed among European Union officials last month, will most obviously impact tech giants — “gatekeepers,” as they are referred to — like Amazon, Apple, Google, Meta and Microsoft. Downstream effects. That’s not necessarily the case. Unforeseen impacts.

GDPR 96

GDPR Marketing Cookies MarTech 96

Martech Series

OCTOBER 25, 2022

The launch of the self-serve product follows a significant funding round at the hyperpersonal mobile marketing platform. Disruptive mobile marketing platform, Bubbl , has launched a new self-serve product, Bubbl Lite , designed with the small business community in mind. Click here for a pre launch sign up.

Marketing 80

Marketing GDPR ROI Entertainment 80

Martech Series

FEBRUARY 16, 2023

Built with Generative AI, New Advanced Features Will Transform How ZoomInfo Users Find and Connect with Customers ZoomInfo , a global leader in modern go-to-market software, data, and intelligence, announced it will integrate GPT technology into its platform. ZoomInfo emphasizes GDPR and CCPA compliance.

Marketing 80

Marketing GDPR MarTech Audience 80

Martech

JANUARY 19, 2024

Marketers need to send verifiable consent signal(s) to Google as the search engine prepares to step up the enforcement of its EU User Consent Policy (EU UCP). This policy mandates marketers using Google for advertising to obtain and respect end users’ consent. Get MarTech! Why we care. What is EU UCP? In your inbox.

Advertising 105

Advertising Cookies GDPR Communications 105

Martech Series

JUNE 20, 2022

What should marketers keep in mind as they look to refining their martech stack? And how can marketers drive better engagement through improved micro-segmentation practices? MarTech Quote-of-the-Week! Top MarTech News of The Week: 13 th June to 17 th June. MarTech QnA with the Expert. Read More !

Marketing 88

Marketing GDPR MarTech Affiliates 88

Martech

JANUARY 4, 2023

The board found this to be in violation of the EU General Data Protection Regulation (GDPR). The reaction of marketers to this news might be mixed. doesn’t have anything in place quite like GDPR — yet, anyway. The post EU hits Meta with $414m fine over advertising practices appeared first on MarTech. Why we care.

GDPR 139

GDPR Advertising Media MarTech 139

Ad Monsters

OCTOBER 20, 2022

Eventually, the market caught up with us and our view of building alternative identities, but the initial trigger was efficiency. We provide a stable identifier for people who do audience targeting, frequency capping and measurement to use at greater scale and fidelity. Obviously, Safari was already there.

Audience 98

Audience Cookies First-Party Cookies Ad Tech 98

Martech

JANUARY 3, 2022

Data privacy is arguably the most pertinent topic in marketers’ minds these days. Whether it’s GDPR, CCPA, or upcoming U.S. Adhering to data ethics laws puts marketers on the right side of the legal battle and improves customer satisfaction levels by giving them what they want. 3 ways marketers can build trust with data ethics.

Marketing 140

Marketing MarTech GDPR Healthcare 140

Martech

NOVEMBER 8, 2021

The marketing ecosystem is transforming at a rapid pace. Many marketers have moved their campaigns online to keep up, but connecting the data from many channels requires an optimized digital experience strategy. That’s why so many marketing teams are looking for new ways to collect and act on data.

Entertainment 102

Entertainment Marketing Data Management Platform Demand Side Platform 102

Martech

APRIL 17, 2024

Here are three steps email marketers can and should take now — even if they’re not “bulk” senders — to stay on Google’s good side and keep their email compliance up to speed, regardless of their ESP. If you constantly send emails to records that don’t engage with you, the size of this audience will grow. GDPR for Europe).

GDPR 105

GDPR Audience Marketing MarTech 105

Martech

DECEMBER 4, 2023

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for marketing technology professionals. I am trained with MarTech content.

Advertising 107

Advertising eCommerce ROI Audience 107

Martech

MARCH 21, 2023

Consumers buying products and services across various online channels leave a trail of every digital marketer’s most important asset — data. DMPs allow marketers to understand customers and their purchasing behaviors better. This leads to more effective marketing campaigns that drive higher engagement and sales.

Data Management Platform 98

Data Management Platform Cookies GDPR Machine Learning 98

Martech

FEBRUARY 4, 2022

Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. That is why the team at MarTech have created this Email Marketing Periodic Table that tells you everything to know about sending emails that your customers want to receive and that inboxes won’t block.

Marketing 114

Marketing Audience MarTech Communications 114

Martech

FEBRUARY 9, 2022

Cohen’s keynote condemnation of the “someone will figure it out for me” attitude was underlined by a lack of engagement from brand marketers. At one session, specifically focused on alternative identity solutions, most of the audience were adtech professionals. Get the daily newsletter digital marketers rely on.

Agency 96

Agency Marketing GDPR Cookies 96

Martech

SEPTEMBER 27, 2021

Privacy and consent are more important than ever in digital marketing since the advent of GDPR and CCPA, leading marketers at today’s biggest brands to change how they interact with customers. Watch the full presentation from MarTech here (free registration required). But how do marketers build trust?

Data Management Platform 122

Data Management Platform GDPR MarTech ROI 122

Martech

OCTOBER 25, 2021

This was the conclusion made by Tristan Silhol, Senior Manager, Consulting for Artefact US, part of the global data services company, at the recent MarTech conference. Because of the nature of their business, their audience is broad, which requires a particularly robust data strategy. Using personalization to create marketing moments.

MarTech 110

MarTech GDPR Audience Retail 110

Martech

JUNE 29, 2022

Performance marketing refers to a variety of online advertising programs where parties are paid when a specific action is completed. However, it isn’t limited to that, encompassing any marketing approach that’s tied to a specific action. Get the daily newsletter digital marketers rely on. What is performance marketing?

Affiliates 102

Affiliates Marketing CPA ROI 102

Digiday

FEBRUARY 28, 2023

Marketers are increasingly hemmed in by the rising tide of privacy laws across the globe, plus multinational corporates’ preference for a tighter grip on the technology they use forcing them to seek flexibility.

Cookies 75

Cookies Marketing Demand Side Platform Ad Server 75

Martech Series

JULY 8, 2022

Geo-location and raw movement data are now available in the Aqfer Marketing Data Platform to enhance hyper-targeted, location-based advertising initiatives. Aqfer, a leading provider of big data marketing solutions, announced a new partnership with Irys, an emerging leader in the geospatial and movement data field.

GDPR 88

GDPR MarTech Retail Audience 88

Martech

APRIL 5, 2023

Identity resolution platforms enable marketers to “close the loop” on customer marketing, analytics and compliance with a comprehensive holistic view of activity across all of an organization’s customer touchpoints and channels. Pre-built connections to martech/adtech platforms. Client ownership of first-party data.

Cookies 108

Cookies Mobile Ads GDPR MarTech 108

Martech

OCTOBER 30, 2023

Personalization is not just a marketing buzzword. It has come a long way from its origins in the 1990s and is now powered by advanced technology, behavioral data and a plethora of marketing tools. However, as personalization becomes a baseline expectation for consumers, it presents new challenges for chief marketing officers (CMOs).

Conversion Rate 125

Conversion Rate Cookies A/B Testing ROI 125

Martech Series

OCTOBER 6, 2022

” Marketing Technology News: UK Startup Hadean Raises a $30M Series A to Power The Metaverse. Looking at prompted brand awareness, the studies saw an average of 71% across the test audiences, and 68% of the test audiences also agreed that the advertising was suited to the brand.

Viewability 87

Viewability Audience Entertainment GDPR 87

Martech

MARCH 7, 2024

’s Competition and Markets Authority (CMA) has said that Google must not deprecate third-party cookies until their concerns about competition have been resolved. Why aren’t marketers prepared yet? Marketers have other priorities — that’s perhaps an understatement. Another is marketing analytics firm ChannelMix.

Cookies 120

Cookies GDPR Click Through Rate Advertising 120

Martech

SEPTEMBER 14, 2023

Privacy and security: Comply with privacy regulations like GDPR and CCPA and implement stringent security measures to protect user data. To fund the increase in RMN spend, brands are reallocating funds from digital platforms, and traditional media non-advertising “shopper/trade marketing,” according to the study. In your inbox.

Retail 123

Retail Media Cookies GDPR 123

Martech

JANUARY 9, 2023

Dig deeper: 3 ‘secret’ marketing tools in Google Analytics 4. No matter which analytics tool you use, leveraging unobserved data is a great tool to keep up with the evolving environment of digital marketing analysis. Automatic opt-out is the default for GDPR and other countries’ laws are certain to adopt this.

Machine Learning 121

Machine Learning Cookies eCommerce Conversion 121

Martech

OCTOBER 29, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and we’re talking about Facebook yet again. But does this also mean that the metaverse will get a boost as the next big marketing channel? Chris Wood, Editor.

Account-Based Advertising 113

Account-Based Advertising GDPR MarTech Audience 113

Martech

NOVEMBER 5, 2021

Predictive Audiences. Predictive Audiences were first offered as an add-on in 2020 including filters like Lookalike of Program Members, Likelihood to Register, Likelihood to Attend, and Likelihood to Unsubscribe. Are you wondering if you have access to Predictive Audiences? The latest release offers enhancements to this feature.

Machine Learning 112

Machine Learning Audience GDPR Impressions 112

Martech

DECEMBER 13, 2021

An identity resolution platform can be a key tool to enable brand marketers to understand with confidence who your customers are and how to comply with the increasing patchwork of consumer privacy regulations. Are we in compliance with CCPA, GDPR and other data privacy regulations? Click here to download!

GDPR 109

GDPR MarTech ROI Ad Tech 109

Martech Series

JULY 1, 2022

With increased scrutiny from governments into tech companies’ management of users’ data, and the consequent reactions from the top brands like Google, Apple, and others, it is crucial for SaaS companies to adjust their marketing strategies. Understanding and utilizing zero-party is a must for all the marketers out there. Registration.

GDPR 82

GDPR Cookies MarTech Audience 82

Martech

MARCH 15, 2022

The boom for marketing technology has not left behind advertising technology, or adtech, but the digital acceleration wrought by the COVID pandemic has sped things up more. Advertisers are willing to invest in adtech for its ability to attract a target audience and generate strong insights. We’ll cover: What is adtech? What is adtech?

First-Party Cookies 121

First-Party Cookies Cookies Impressions Ad Exchange 121

Martech

APRIL 9, 2024

Competition and Markets Authority (CMA) on antitrust issues since 2021 and has collaborated with the IAB Tech Lab industry consortium to refine Privacy Sandbox proposals. Another is marketing analytics firm ChannelMix. “We Marketers aren’t going to be able to execute media like they’re doing today.” It has worked with the U.K.

Cookies 113

Cookies Advertising GDPR MarTech 113

Martech

MARCH 14, 2024

The launch of OpenAI’s text-to-video tool Sora highlights a broader AI problem that too many marketers ignore: With so much AI-generated content out there, customers don’t know what’s authentic. Get MarTech! The post How to protect customer trust when using AI appeared first on MarTech. This might not seem like a big issue.

Communications 117

Communications GDPR Healthcare MarTech 117

Martech

SEPTEMBER 28, 2021

Identity resolution platforms enable marketers to “close the loop” of customer marketing, analytics and compliance with a comprehensive holistic view of activity across all of an organization’s customer touchpoints and channels. Why do marketers need identity resolution platforms? What identity resolution platforms do.

Cookies 120

Cookies GDPR Mobile Ads Ad Tech 120

Martech

OCTOBER 28, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and Facebook is not yet fazed. Agile marketing for teams: A free guide. How to move to a first-party data marketing strategy . Editorial Director.

A/B Testing 110

A/B Testing Electronics GDPR MarTech 110

Martech

MARCH 4, 2022

Given all of that promise, marketers are certainly evaluating these technologies and one crucial part of that process is the demo. Does the vendor seem to un that derstand our business and our marketing needs? Are you GDPR and CCPA compliant? Get the daily newsletter digital marketers rely on. Click here to download!

Machine Learning 97

Machine Learning GDPR Search Advertising MarTech 97

Clearcode

JANUARY 26, 2023

They are mainly used for cross-site identification, which can then power programmatic advertising processes like audience targeting, retargeting, frequency capping, and measurement. There are 6 legal bases for collecting personal data as outlined in the GDPR. Table of Contents What Are Third-Party Cookies?

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Cookies First-Party Cookies GDPR Retargeting 64