Martech

OCTOBER 15, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, thank you for paying closer attention to my purchases and intent. The Semantic Science ontology includes seasonal categories like Halloween, as well as in-market categories.

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Audience Cookies Machine Learning Viewability 84

Martech

MARCH 11, 2024

Time is running out to get all those well-laid marketing plans off the whiteboards and into action. No matter where your company is at in the post-third-party preparation curve, the truth is that we won’t fully realize the impact on our marketing efforts until Google finally flips the switch and we head into the unknown.

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Cookies Marketing CPA GDPR 117

Martech

SEPTEMBER 29, 2023

Marketers have long used technology and data to target their audiences effectively. How can marketers balance innovation and privacy? Layering AI on top of the immense amounts of data these platforms often contain about consumers, marketers suddenly have more power at their fingertips than ever.

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Marketing GDPR MarTech Cookies 120

Martech

OCTOBER 26, 2021

Most marketers are well aware of the increase in privacy regulations over their data collection activities. These laws, such as the GDPR and CCPA, are designed to protect the privacy of consumers. But they’re also causing marketing teams to shift away from strategies centered on third-party data.

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Marketing GDPR Cookies MarTech 137

VideoWeek

MARCH 10, 2023

In this week’s Week in Review: TikTok launches Series, UK unveils GDPR replacement, and publishers report slow revenue growth. Though uptake of Netflix’s ad-supported tier has been slow in Australia, Japan and Korea, MPA expects advertising and ARPU to drive growth in the three markets.

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GDPR Ad Tech Media Finance 52

Martech Series

OCTOBER 25, 2022

The launch of the self-serve product follows a significant funding round at the hyperpersonal mobile marketing platform. Disruptive mobile marketing platform, Bubbl , has launched a new self-serve product, Bubbl Lite , designed with the small business community in mind. Click here for a pre launch sign up.

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Marketing GDPR ROI Entertainment 80

Ad Monsters

OCTOBER 20, 2022

Eventually, the market caught up with us and our view of building alternative identities, but the initial trigger was efficiency. We provide a stable identifier for people who do audience targeting, frequency capping and measurement to use at greater scale and fidelity. Obviously, Safari was already there.

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Audience Cookies First-Party Cookies Ad Tech 77

Martech Series

FEBRUARY 16, 2023

Built with Generative AI, New Advanced Features Will Transform How ZoomInfo Users Find and Connect with Customers ZoomInfo , a global leader in modern go-to-market software, data, and intelligence, announced it will integrate GPT technology into its platform. ZoomInfo emphasizes GDPR and CCPA compliance.

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Marketing GDPR MarTech Audience 80

The Ad Tech Blog

MARCH 17, 2024

The AI era represents a significant pivot in how advertisers, marketers, and tech moguls navigate the ever-evolving landscape of user data and how they use it to promote ads. This paradox challenges marketers to find innovative ways to understand and engage their audience intimately without relying on invasive data collection practices.

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Advertising GDPR Cookies Audience 130

Martech

JANUARY 4, 2023

The board found this to be in violation of the EU General Data Protection Regulation (GDPR). The reaction of marketers to this news might be mixed. doesn’t have anything in place quite like GDPR — yet, anyway. Why we care. On the other hand, brands will expect user data to be collected, managed and activated responsibly.

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GDPR Advertising Media MarTech 133

The Ad Tech Blog

JANUARY 31, 2024

Companies like Adshares are pioneering the use of blockchain for ad delivery, providing advertisers with a transparent, secure, and efficient means of reaching their audience. Ethical Considerations in Ad Fraud Detection GDPR While innovations in ad fraud detection are essential, they must be balanced against the need to respect user privacy.

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GDPR Ad Tech Retail ROI 130

Martech

JANUARY 19, 2024

Marketers need to send verifiable consent signal(s) to Google as the search engine prepares to step up the enforcement of its EU User Consent Policy (EU UCP). This policy mandates marketers using Google for advertising to obtain and respect end users’ consent. Why we care. What is EU UCP? What Google is saying.

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Advertising Cookies GDPR Communications 99

Martech Series

JUNE 20, 2022

What should marketers keep in mind as they look to refining their martech stack? And how can marketers drive better engagement through improved micro-segmentation practices? CloudShare Empowers B2B Software Marketers With Hubspot Integration. MarTech Articles on OTT, TAM and Buyer Personas, Marketing Attribution and more!

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Marketing GDPR MarTech Affiliates 88

Brid.tv

APRIL 1, 2024

Data privacy regulations such as GDPR, heightened consumer awareness, and cookie depreciation have undoubtedly led to a giant shift in how platforms, publishers, and advertisers conduct business. In the context of digital marketing, this means gaining consent to process data for advertising needs (e.g.,

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Advertising GDPR Cookies Mobile Ads 74

Martech

FEBRUARY 9, 2022

Cohen’s keynote condemnation of the “someone will figure it out for me” attitude was underlined by a lack of engagement from brand marketers. At one session, specifically focused on alternative identity solutions, most of the audience were adtech professionals. Get the daily newsletter digital marketers rely on.

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Agency Marketing GDPR Cookies 92

Smart-Hub

APRIL 1, 2024

Third-party trackers entered the stage in the early 2000s, which enabled marketers to perform online tracking and launch targeted campaigns. Even though many marketers still leverage third-party trackers for effective advertising, more and more browsers are blocking them by default or preparing to do so. What Are First-Party Cookies?

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Cookies First-Party Cookies Ad Exchange Marketing 56

MNTN

SEPTEMBER 4, 2023

But their necessity doesn’t mean they don’t still create challenges for marketing teams worldwide. Many organizations have already become accustomed to using this data in their marketing strategies; there’s so much of it that its availability has changed precision targeting and personalization forever.

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GDPR Cookies Pop-Up Audience 52

InMobi

JULY 10, 2020

When it comes to finding and talking to your target audience, advertisers have many options at their disposal that they know and trust. With apps being such a part of everyday life, all brands need to reach out to consumers in-app and know how they can extend their audiences onto mobile.

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Audience Cookies First-Party Cookies GDPR 52

Digiday

OCTOBER 27, 2022

As regulations tighten, digital identifiers evolve and mobile IDs disappear, marketers are looking for ways to understand their audiences more effectively. Clean rooms have become central to new approaches for marketers seeking to centralize shared data and privacy. Data clean rooms are essential to consumer privacy.

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Marketing GDPR Audience Advertising 64

Digiday

OCTOBER 10, 2022

First-party data will restore the audience-targeting capabilities of marketing teams that have grown reliant on third-party cookies to execute online ad campaigns — that’s the theory at least. Y’know, with first-party data, as long as it’s consented and you’re following GDPR principles, you can use it.

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GDPR Marketing Cookies Audience 64

Martech

JANUARY 3, 2022

Data privacy is arguably the most pertinent topic in marketers’ minds these days. Whether it’s GDPR, CCPA, or upcoming U.S. Adhering to data ethics laws puts marketers on the right side of the legal battle and improves customer satisfaction levels by giving them what they want. 3 ways marketers can build trust with data ethics.

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Martech

APRIL 17, 2024

Here are three steps email marketers can and should take now — even if they’re not “bulk” senders — to stay on Google’s good side and keep their email compliance up to speed, regardless of their ESP. If you constantly send emails to records that don’t engage with you, the size of this audience will grow. GDPR for Europe).

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GDPR Audience Marketing MarTech 92

Basis

AUGUST 29, 2023

Against this backdrop, the financial institutions (FIs) that build acceptance and trust through agile digital marketing touchpoints can better position themselves to develop stronger consumer relationships—and grow their bottom lines, to boot. This level of data activation can inform a highly measurable approach to media buying.

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Marketing Communications GDPR Audience 71

Digiday

JANUARY 28, 2024

that their on-site cookie consent pop-ups do not meet the requirements set by the Privacy and Electronic Communications Regulations (PECR) and General Data Protection Regulation (GDPR). Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. The ICO warned upwards of 100 of the top sites in the U.K.

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Cookies Pop-Up Electronics GDPR 67

Martech

NOVEMBER 8, 2021

The marketing ecosystem is transforming at a rapid pace. Many marketers have moved their campaigns online to keep up, but connecting the data from many channels requires an optimized digital experience strategy. That’s why so many marketing teams are looking for new ways to collect and act on data.

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Entertainment Marketing Data Management Platform Demand Side Platform 90

Martech

JUNE 29, 2022

Performance marketing refers to a variety of online advertising programs where parties are paid when a specific action is completed. However, it isn’t limited to that, encompassing any marketing approach that’s tied to a specific action. Get the daily newsletter digital marketers rely on. What is performance marketing?

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Affiliates Marketing CPA ROI 97

Digiday

FEBRUARY 28, 2023

Marketers are increasingly hemmed in by the rising tide of privacy laws across the globe, plus multinational corporates’ preference for a tighter grip on the technology they use forcing them to seek flexibility.

Cookies 68

Cookies Marketing Demand Side Platform Ad Server 68

Martech

MARCH 21, 2023

Consumers buying products and services across various online channels leave a trail of every digital marketer’s most important asset — data. DMPs allow marketers to understand customers and their purchasing behaviors better. This leads to more effective marketing campaigns that drive higher engagement and sales.

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Martech

FEBRUARY 4, 2022

Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. That is why the team at MarTech have created this Email Marketing Periodic Table that tells you everything to know about sending emails that your customers want to receive and that inboxes won’t block. Compliance.

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Marketing Audience MarTech Communications 109

Digital Turbine

JANUARY 16, 2024

How It Started: GDPR Aftermath Since the GDPR’s rollout in 2018, the scramble to secure user consent on mobile was real. attempt and Google’s own version of the consent signals were close but missed the GDPR compliance mark. However, a standardized approach was as elusive as the perfect storm. The IAB’s TCF 1.1

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GDPR Mobile Ads Audience Advertising 52

Brid.tv

JANUARY 5, 2024

With the age of privacy before us, GDPR and CPRA regulations – user data protection, is the primary focus. Reach your target audience even in a cookieless environment with data-driven semantic & segmantic targeting. With the age of privacy and protection in queue, this is becoming even more apparent.

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Cookies GDPR First-Party Cookies Ad Tech 69

Martech

DECEMBER 4, 2023

I am the first generative AI chatbot for marketing technology professionals. Prompt: Is using third-party audience data worth it for advertising? Answer: Using third-party audience data for advertising can be worth it depending on the specific goals and circumstances of the advertiser. I am trained with MarTech content.

Advertising 96

Advertising eCommerce ROI Audience 96

Basis

NOVEMBER 15, 2022

Against this backdrop, the financial institutions (FIs) that build acceptance and trust through agile digital marketing touchpoints can better position themselves to develop stronger consumer relationships—and grow their bottom lines. This level of data activation can inform an extremely measurable approach to media buying.

Marketing 71

Marketing Communications GDPR Cookies 71

Martech

MARCH 7, 2024

’s Competition and Markets Authority (CMA) has said that Google must not deprecate third-party cookies until their concerns about competition have been resolved. Why aren’t marketers prepared yet? Marketers have other priorities — that’s perhaps an understatement. Another is marketing analytics firm ChannelMix.

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Cookies GDPR Click Through Rate Advertising 109

Digiday

MARCH 14, 2023

As of July 1, however, the system will be replaced by Google Analytics 4, and marketers are (once again) preparing for a shift in how they track and act on audience behavior. While Google will force-migrate UA users to GA4, if marketers wait too long to get started, they risk access to historical web data.

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Marketing GDPR Healthcare Cookies 56

Martech Series

OCTOBER 6, 2022

” Marketing Technology News: UK Startup Hadean Raises a $30M Series A to Power The Metaverse. Looking at prompted brand awareness, the studies saw an average of 71% across the test audiences, and 68% of the test audiences also agreed that the advertising was suited to the brand.

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Viewability Audience Entertainment GDPR 87

Martech

OCTOBER 25, 2021

Because of the nature of their business, their audience is broad, which requires a particularly robust data strategy. They] have to be able to go from broad-brush, mass-market targeting to targeting the right consumers at the right time with the right message,” he stated. Using personalization to create marketing moments.

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MarTech GDPR Audience Retail 100