The Ad Tech Blog

JANUARY 31, 2024

Companies like Adshares are pioneering the use of blockchain for ad delivery, providing advertisers with a transparent, secure, and efficient means of reaching their audience. Ethical Considerations in Ad Fraud Detection GDPR While innovations in ad fraud detection are essential, they must be balanced against the need to respect user privacy.

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GDPR Ad Tech Retail ROI 130

The Ad Tech Blog

APRIL 23, 2024

By analyzing vast amounts of data and recognizing patterns that may indicate suspicious activity, ML models can preemptively alert businesses to potential threats, safeguarding both the brand and its audience. Integrating these data sources provides a holistic view of the advertising landscape, enabling more accurate threat detection.

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Machine Learning GDPR Ad Exchange Advertising 130

Brid.tv

APRIL 1, 2024

Data privacy regulations such as GDPR, heightened consumer awareness, and cookie depreciation have undoubtedly led to a giant shift in how platforms, publishers, and advertisers conduct business. We offer our advertisers innovative ways to reach their audience without infringing on user privacy , with the help of our Organic Reach.

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Advertising GDPR Cookies Mobile Ads 74

The Ad Tech Blog

MARCH 17, 2024

This paradox challenges marketers to find innovative ways to understand and engage their audience intimately without relying on invasive data collection practices. Consent Management Platforms (CMPs) : CMPs enable websites to manage user consents, assuring that data is collected and processed lawfully under regulations like GDPR.

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Advertising GDPR Cookies Audience 130

InMobi

JULY 10, 2020

When it comes to finding and talking to your target audience, advertisers have many options at their disposal that they know and trust. With apps being such a part of everyday life, all brands need to reach out to consumers in-app and know how they can extend their audiences onto mobile.

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Audience Cookies First-Party Cookies GDPR 52

Ad Monsters

JANUARY 30, 2024

In response to Italy’s DPA, they said, “We believe our practices align with GDPR and other privacy laws, and we take additional steps to protect people’s data and privacy. The authority suspected GDPR breaches in Articles 5, 6, 8, 13, and 25. We want our AI to learn about the world, not about private individuals.

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GDPR Ad Ops Pop-Up Audience 102

Digiday

JANUARY 28, 2024

that their on-site cookie consent pop-ups do not meet the requirements set by the Privacy and Electronic Communications Regulations (PECR) and General Data Protection Regulation (GDPR). In November, some of the top publishers by traffic in the U.K. The ICO warned upwards of 100 of the top sites in the U.K.

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Cookies Pop-Up Electronics GDPR 81

Martech

JANUARY 19, 2024

If you or your technology partners utilize Google APIs/SDKs to share audience data with Google, you must upgrade to the latest versions of the Google Ads API and Display & Video 360 API. Google cautioned that neglecting these steps promptly could adversely affect campaign performance, impacting both reach and return on investment.

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Advertising Cookies GDPR Communications 105

AdExchanger

APRIL 4, 2023

GDPR and Apple’s App Tracking Transparency have put an end to behavioral targeting. The result? The rise of contextual targeting. The post Why Mobile App Marketers Need Contextual Targeting appeared first on AdExchanger.

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MNTN

SEPTEMBER 4, 2023

Now, marketing teams are adjusting to ensure they can still reach their audience while remaining compliant with all relevant regulations. The General Data Protection Regulation (GDPR) As the most commonly known data privacy law, the European Union’s GDPR is a comprehensive set of regulations designed to protect the privacy of EU citizens.

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Martech

OCTOBER 14, 2021

The advent of privacy regulations like GDPR and CCPA has changed the way digital marketers operate. Knowing your audience is fundamental to any marketing endeavor, which can be difficult without access to both online and offline data. Audience profile creation. Audience activation and connection.

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Digital Turbine

JANUARY 16, 2024

How It Started: GDPR Aftermath Since the GDPR’s rollout in 2018, the scramble to secure user consent on mobile was real. attempt and Google’s own version of the consent signals were close but missed the GDPR compliance mark. However, a standardized approach was as elusive as the perfect storm. The IAB’s TCF 1.1

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GDPR Mobile Ads Audience Advertising 52

Martech

APRIL 17, 2024

If you constantly send emails to records that don’t engage with you, the size of this audience will grow. Read up on the compliance laws for your audience types (CAN-SPAM for the U.S., GDPR for Europe). A clean list has a segment for inactive and/or unengaged subscribers and excludes them from campaigns.

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Brid.tv

JANUARY 5, 2024

With the age of privacy before us, GDPR and CPRA regulations – user data protection, is the primary focus. Reach your target audience even in a cookieless environment with data-driven semantic & segmantic targeting. With the age of privacy and protection in queue, this is becoming even more apparent.

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Cookies GDPR First-Party Cookies Ad Tech 69

InMobi

FEBRUARY 26, 2023

Long gone are the days when the programmatic ecosystem was bracing up for the roll out of the General Data Protection Regulation (GDPR) in May 2018. At InMobi, we have observed that 51% of ad requests in the European countries where GDPR applies use the Boolean consent method. InMobi will look to support the IAB GPP in Q2 2023.

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GDPR Ad Tech Ad Inventory Audience 52

Martech

MARCH 21, 2023

With DMPs, marketers can glean insights into which campaigns drive the best results among target audiences. First-party data is information collected directly from your audience, like website clicks, social media follows, likes and comments, email addresses, etc. Table of contents What is a data management platform?

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Martech

APRIL 12, 2022

Pega, a long-established customer engagement software provider, offered significant thought leadership in the run-up to GDPR. ” While just about every brand needed to focus on GDPR compliance, many will now be thinking that this new legislation is something that doesn’t affect them. . Unforeseen impacts.

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Martech

DECEMBER 4, 2023

Prompt: Is using third-party audience data worth it for advertising? Answer: Using third-party audience data for advertising can be worth it depending on the specific goals and circumstances of the advertiser. Would it be worth it to use third-party data audience data for a holiday digital ad campaign?

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Advertising eCommerce ROI Audience 106

Clearcode

JUNE 7, 2023

This ability to identify individuals across the web gave rise to behavioural ad targeting, as well as audience and campaign measurement, frequency capping, and attribution. The GDPR came into effect two years later on May 25, 2018, and has changed the way companies collect, store and use personal data.

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Cookies GDPR Ad Targeting Advertising 69

Digital Turbine

DECEMBER 6, 2023

Therefore we wanted to become early adopters of GDPR and the TCF2.0 LOVOO has audiences that are spread across many geos, with many different legislations to consider. We were happy to receive GDPR opt-in rates higher than the industry standard for social apps.

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GDPR Communications Audience Advertising 52

Admixer

MAY 22, 2019

The meetup is devoted to best practices of reaching target audiences within GDPR regulations. With the continued growth in programmatic from one side and GDPR coming into force from the other, advertisers and publishers experience new challenges in using data for building effective communication with their […].

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GDPR Communications Audience Advertising 52

Digiday

OCTOBER 10, 2022

First-party data will restore the audience-targeting capabilities of marketing teams that have grown reliant on third-party cookies to execute online ad campaigns — that’s the theory at least. Y’know, with first-party data, as long as it’s consented and you’re following GDPR principles, you can use it.

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GDPR Marketing Cookies Audience 73

More About Advertising

NOVEMBER 1, 2019

Talon Outdoor is adding to its proprietary data management platform, Ada, through a new partnership with X-Mode, one of the leading providers of high quality, GDPR-conscious location data. Ada manages and.

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Data Management Platform GDPR Audience Advertising 74

Martech Series

OCTOBER 25, 2022

It is very easily integrated into existing tech stacks and, priced at around £69 a month, is relevant to any business seeking to engage and retain its app audience and build a community. It connects brands and businesses with their consumers and dramatically improves engagement and mobile marketing impact.

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Marketing GDPR ROI Entertainment 80

Ad Monsters

MARCH 26, 2024

We tracked their every move, packaging up signals into audience segments sold at scale, leading to what Harvard Business School professor Shoshana Zuboff calls surveillance capitalism. Blowback came from the GDPR, CCPA, and an increasingly complex regulatory environment. However, they didn’t quite agree.

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Ad Tech GDPR Audience Video Ads 74

AdvertiseMint

OCTOBER 31, 2023

Landmark regulations like GDPR gave users more control over their data. Laws like GDPR pushed back. Regulations like GDPR shone a light on this opaque data free-for-all. Opportunity to forge real relationships with engaged first-party audiences without covert tracking. But attitudes are shifting.

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Cookies Marketing SEO GDPR 98

Martech

OCTOBER 26, 2021

These laws, such as the GDPR and CCPA, are designed to protect the privacy of consumers. Brands need to deliver personalized experiences based on the data their audience consents to share. Most marketers are well aware of the increase in privacy regulations over their data collection activities. Making the change in your data strategy.

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Marketing GDPR Cookies MarTech 140

Clearcode

JANUARY 26, 2023

They are mainly used for cross-site identification, which can then power programmatic advertising processes like audience targeting, retargeting, frequency capping, and measurement. There are 6 legal bases for collecting personal data as outlined in the GDPR. Table of Contents What Are Third-Party Cookies?

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Cookies First-Party Cookies GDPR Retargeting 64

Martech

OCTOBER 25, 2021

Because of the nature of their business, their audience is broad, which requires a particularly robust data strategy. CPG brands tend to find difficulty in translating traditional segmentation into addressable audiences, according to Silhol. Systematic approach. Click here to download! Walled gardens. Measurement.

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MarTech GDPR Audience Retail 109

YieldBird

FEBRUARY 27, 2024

In the dynamic programmatic advertising environment, publishers are struggling with the challenge of maximizing ad revenue while complying with privacy regulations like GDPR and CCPA. These regulations have heightened user awareness and control over their personal data, leading to a significant impact on programmatic advertising models.

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Header Bidding Non-Profit GDPR Communications 52

Digital Turbine

SEPTEMBER 28, 2023

The widespread adoption of bidding also helps brands find the right audience. Those Three Little Words – Consent Management Platform Bearing in mind GDPR was introduced back in 2018, CMP adoption has now become crucial. Since the beginning of the GDPR era, the publisher’s credo was “the later you move, the less you lose.”

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Martech

SEPTEMBER 27, 2021

Privacy and consent are more important than ever in digital marketing since the advent of GDPR and CCPA, leading marketers at today’s biggest brands to change how they interact with customers. Once you’ve collected more audience data, it’s important to categorize it.

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Data Management Platform GDPR MarTech ROI 120

Martech

JANUARY 9, 2023

Automatic opt-out is the default for GDPR and other countries’ laws are certain to adopt this. Ecommerce tracking will need to be set up before predictive metrics and predictive audiences can be used. If you have ecommerce tracking, the top areas to see and use predictive modeling are in the Explore reports and the Audience tool.

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Machine Learning Cookies eCommerce Conversion 120

Digiday

JANUARY 11, 2023

The decline of the media industry’s traditional means of ad targeting and measurement, such as third-party cookies or mobile IDS (MAIDs), has given rise to a glut of alternative tools to help marketers engage intended audiences. Just look at the GDPR fine Meta was served with last week. Scale : what’s the match rate with my audience?

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Cookies GDPR Audience Media 71

Ad Monsters

MARCH 23, 2023

Building Trust with Consumers Drives Sales KP: What steps can publishers take to help build trust with their audiences? AS: Building trust with audiences is crucial for publishers who rely on user data for advertising revenue, particularly in a privacy-centric world where users are increasingly concerned about data privacy and security.

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Advertising GDPR Click Through Rate Audience 93

Martech

MARCH 7, 2024

In some ways, it’s GDPR all over again, with a last-minute scramble once the regulation actually came into force. In comparison to managing the digital advertising ecosystem without cookies, however, GDPR seems to have been relatively straightforward. “You can’t just shoehorn or plug in your current audiences.

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Cookies GDPR Click Through Rate Advertising 119

Martech Series

OCTOBER 6, 2022

Looking at prompted brand awareness, the studies saw an average of 71% across the test audiences, and 68% of the test audiences also agreed that the advertising was suited to the brand. Anzu’s in-game ads put players first and help advertisers reach audiences programmatically in a non-disruptive and highly engaging way.

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