VideoWeek
NOVEMBER 16, 2023
UK newspaper The Guardian announced a host of new ad solutions at its Upfronts presentation this week, including a new offering geared specifically towards audiences which have opted out of data collection within its GDPR consent mechanism. These solutions will still work post-2024.
Smart-Hub
APRIL 1, 2024
Even though many marketers still leverage third-party trackers for effective advertising, more and more browsers are blocking them by default or preparing to do so. Therefore, while first-party cookies are still widely used, advertisers need to find alternative ways to target their audiences.
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Automatad Inc.
MARCH 23, 2022
Post cookie insights for publishers. Vox EU examines how GDPR has affected global businesses. Are Publishers Prepared for a Post-cookie World? While 65% are focusing on demographics for audience segmentation and identification, 27% have prioritized interest and activities. Last Week’s Highlights. AdTech Trends.
Ad Monsters
OCTOBER 20, 2022
We provide a stable identifier for people who do audience targeting, frequency capping and measurement to use at greater scale and fidelity. Right now identifiers are stored in third-party cookies on the web or in operating systems in mobile applications, so it’s really provided by the device.
Brid.tv
JANUARY 5, 2024
What to Expect From Google’s Privacy Initiative Topics API How Does the Phase-Out Impact Advertising How Can Publishers Prepare for the Phase-Out Work With a Trustworthy Partner – TargetVideo The Post-Cookie Era Starts! With the age of privacy before us, GDPR and CPRA regulations – user data protection, is the primary focus.
InMobi
JULY 10, 2020
When it comes to finding and talking to your target audience, advertisers have many options at their disposal that they know and trust. With apps being such a part of everyday life, all brands need to reach out to consumers in-app and know how they can extend their audiences onto mobile.
illumin
MARCH 5, 2024
These cookies contain information such as unique user IDs, the site’s name, login details, language preferences, and more. There are two variations: first-party cookies and third-party cookies. They can be used for wider targeting, audience profiling , and cross-tracking of ads.
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