Martech

MARCH 15, 2022

Advertisers are willing to invest in adtech for its ability to attract a target audience and generate strong insights. The pending loss of third-party cookies means contextual advertising will become more important than in the past and adtech is essential to marketers who are looking for ways to access customers through contextual data.

First-Party Cookies 115

First-Party Cookies Cookies Impressions Ad Exchange 115

Adtelligent

JULY 1, 2020

The audience targeting and retargeting will be unworkable. Frequency capping based on third-party cookies will be unavailable. All these and other changes will lead to challenges in the audience identifying and in traffic monetization. And, first-party cookies remain the fundamental assets.

Header Bidding 52

Header Bidding Cookies First-Party Cookies Ad Tech 52

Digiday

JUNE 8, 2022

ConnectID only works with Yahoo’s DSP, which provides audience activation for millions and media measurement ranging from traditional display to CTV, programmatic audio and digital out-of-home. Publishers and advertisers can connect their first-party data to CORE ID’s established users’ digital identities. What does it do?

First-Party Cookies 68

First-Party Cookies Cookies Header Bidding Ad Tech 68