Lemonads

APRIL 29, 2020

In simple terms, this feature allows marketers to target their audiences based on their specific interests. This allows them to tailor their campaigns to user preferences whilst, at the same time remaining GDPR compliant. By doing this, advertisers can be sure that their ads are only displayed to the right audiences.

Affiliates 52

Affiliates CPA CPM CPC 52

Martech

JUNE 29, 2022

It also helps you reach new audiences and niche markets in organically discoverable ways (e.g., Creativity: Working with partners, performance marketers can develop unique campaigns and content that resonates with their specific niche audiences. when an influencer promotes your brand or product to their followers).

Affiliates 97

Affiliates Marketing CPA ROI 97

Automatad Inc.

NOVEMBER 23, 2023

SSPs use tons of visitor data to select ads that grab attention and make your audience happy. Buying and optimizing ad inventory, audience targeting, and data utilization. Assist advertisers in reaching target audiences efficiently. Bids on ad inventory as per advertiser’s goals and target audience.

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Ad Ops Hero

JANUARY 25, 2021

Using the historical bid pattern, the publishers can set the higher bidding price and increase the CPM value in their direct selling process. The publishers can also share the user activity data with the advertiser, or they can target the relevant targeted audience to serve the specific’s advertisers ad in their future ad campaigns.

Ad Exchange 52

Ad Exchange Click Through Rate Ad Inventory Fill rate 52

Adtelligent

JULY 1, 2020

The audience targeting and retargeting will be unworkable. All these and other changes will lead to challenges in the audience identifying and in traffic monetization. All these and other changes will lead to challenges in the audience identifying and in traffic monetization. How To Implement The User ID Module.

Header Bidding 52

Header Bidding Cookies First-Party Cookies Ad Tech 52

MediaFuse

JUNE 6, 2019

War Room shares that “with a captive audience and better targeting, the right consumers in-application advertising has impressive results”. There will be greater flexibility and transparency, and the cost will be based on either CPM, CPC or CPA. GDPR and ePrivacy. Programmatic TV. Digital out of Home.

Marketing 52

Marketing CPC CPA CPM 52

Brid.tv

DECEMBER 21, 2022

However, regardless of what exactly you’re looking for, there are certain factors you should keep in mind on top of the most competitive CPM. . Audience targeting can make or break even the best campaign. This is why precise audience targeting is paramount for publishers and app developers. . Mobile Ad Formats. Google AdMob.

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Ad network Mobile Ads Header Bidding CPM 66

Smart-Hub

JANUARY 2, 2024

Understand your target audience. So, the niche and the target audience. CPM: Cost Per Mille This is one of the leading payment types for programmatic, where the advertiser pays for each thousand ad impressions, depending on the resource traffic. Calculation example: (cost of placement / website traffic) * 1000 = CPM.

Ad Exchange 60

Ad Exchange CPC CPM Affiliates 60

Brid.tv

JUNE 26, 2023

They negotiate all the terms with buyers, including audience targets and cost per impression. There is no other contender with higher CPM rates than Google. Additionally, these auctions feature some of the largest and most elite SSPs globally, which is how they ensure maximum CPMs to their publishers.

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Brid.tv

AUGUST 23, 2022

Additionally, publishers must have an engaged audience and follow Better Ads Standards. SpotX Key Features: An extensive list of demand partners Great for OTT and CTV advertising High potential CPM SDKs for Android, Amazon, and Apple TV Brand safety and inventory assurance features Real-time analytics and scheduled reporting.

Header Bidding 82

Header Bidding Advertising Ad Exchange Video Ads 82

Single Grain

MAY 16, 2023

Various native advertising platforms offer scalable pricing models, such as cost-per-view (CPV), cost-per-day (CPD) and cost-per-thousand-impressions (CPM). They can decide where their ads are placed and track demographics to ensure that they appear in front of the right audience.

Native Advertising 52

Native Advertising Advertising Video Ads Machine Learning 52

Monetize More

OCTOBER 18, 2022

Video ads help advertisers deliver creative storytelling and connect with audiences. Moreover, these kinds of in-stream video ads are very engaging with audiences as they get a sense of control over them. It’s no wonder why more advertisers are embracing video. In 2021 alone, revenue from video marketing reached over $27 billion.

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Ad network Video Ads Ad Server Header Bidding 52

Lemonads

FEBRUARY 9, 2021

These include, but are not limited to: Insurance Home services Auto Travel Gaming Software and mobile apps Entertainment Finance Healthcare Dating Privacy and Security Modern consumers only like to visit platforms and interact with ads that respect GDPR laws as well as other privacy guidelines.

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Ad network Affiliates CPM Pop-Up 52

Monetize More

MAY 2, 2023

It allows publishers to analyze ad setups for any website and gain insight into ad units, bidders, GDPR, technical logs, and much more. They wanted to ensure that their ads were reaching the right audience and that they were only paying for ad impressions that were actually viewed by users.

Ad network 52

Ad network Demand Side Platform Ad Exchange Impressions 52

Adtelligent

OCTOBER 6, 2021

Essentially, DMP is a platform that gathers data from all advertising channels and accumulates as much information about the audiences as possible. Publishers can leverage DMPs to determine the preferences of their audiences, which ad content performs better and assists in leveraging this knowledge.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Clearcode

APRIL 26, 2022

Data also plays a key role in programmatic advertising as it allows advertisers to improve the performance of their campaigns and reach their target audience in a more effective way, and allows publishers to increase their ad revenues by learning more about their audiences and helping advertisers reach them.

Advertising 52

Advertising Header Bidding Ad Server Ad Exchange 52

Digiday

JUNE 8, 2022

ConnectID only works with Yahoo’s DSP, which provides audience activation for millions and media measurement ranging from traditional display to CTV, programmatic audio and digital out-of-home. In some cases, Neustar builds audiences in an SSP and this ad inventory is purchased via a private marketplace deal. Who should use it?

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VideoWeek

MAY 26, 2023

billion fine for unlawful practices which aren’t compliant with the EU’s General Data Protection Regulation (GDPR). While Meta has taken steps to bring these data transfers in line with the GDPR, the DPC ruled that these steps don’t go far enough to protect EU users’ data. The Week in Tech Meta Hit with €1.2 Read more on VideoWeek.

Viewability 52

Viewability Non-Profit Agency Ad Tech 52

Monetize More

FEBRUARY 8, 2023

GDPR consent strings : Pass consent strings to compliant bidders so they stay in the auction. Ad layouts are personalized in a way that the ads shown can relate to the targeted audience segments based on parameters like location, device type, browser, etc. Bid Scaling : Monitor & adjust ad partners based on their net revenue.

Header Bidding 52

Header Bidding A/B Testing Viewability Ad network 52