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CPM vs eCPM

Monetize More

Two of the most commonly used metrics in the industry are CPM and eCPM , but while they may sound similar, they have distinct differences that are important to understand. In this post, we’ll explore the differences between CPM and eCPM, how to calculate each, and how they can be used to measure earnings.

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Bid reports – insights for analyzing Advertiser behavior and inventory

YieldBird

For this report, we can only choose two metrics: bids and average CPM. When it comes to a Bid range report, as previously – we can choose only two metrics: bid and average CPM, and a variety of dimensions (the same as with Bid range). Subscribe to The Yieldbird Digest! But is it necessarily a bad situation?

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Professor Prebid Header bidding tool: Gamechanger or Flop?

Monetize More

Prebid lets you enable Prebid Debug data on console view, set up manual bid filters, or do CPM overrides so that publishers can split test various bidding scenarios. Consent Management: TCF/CCPA/USP compliance frameworks, GDPR, CmpAPI. Bid CPM override. User Id modules. Activate Prebid Debug Data.

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Ferramenta Professor Prebid para Header Bidding: divisor de águas ou fracasso?

Monetize More

A tela de configuração mostra a configuração dos módulos principais: Granularidade de preço: baixo-alto, auto/denso/cliente; Configurações do licitante, tempo de espera, ordem de chamada; Prebid Server: ID de conta, número de licitantes; Gestão de Consentimento: Estrutura de conformidade TCF/CCPA/USP, GDPR, CmpAPI; Módulos de ID do usuário.

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Advertiser Perceptions’ business intelligence vp: Harnessing first-party data could help level the publisher playing field

Digiday

If publishers start charging a much higher CPM because they claim a deeper relationship, might the cost per eyeball get to be too high? Because they’re already dealing with compliance with California’s privacy laws, but also with the GDPR. How does pricing affect things?

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Weekly Roundup: GDPR’s Impact on Revenues, The Trade Desk’s OpenPath, NewsPassID, and More

Automatad Inc.

Canadian Marketing Association reported on the negative impact of GDPR on publishers, consumers, and advertisers. Canadian Marketing Association Highlights the Negative Impact of GDPR. The report revealed that the GDPR has had the worst impact on small-to-medium-sized enterprises (SMEs). Related Read: What is GDPR?

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Why we care about adtech: The complete guide

Martech

SSPs are similar to their demand-side counterparts, but instead, they are designed for publishers to sell ad impressions at the highest CPM (cost-per-thousand impressions). GDPR , CCPA , and other data privacy regulations spell the end of behavioral audience targeting, leaving many marketers searching for alternatives.