Martech

MARCH 15, 2022

SSPs are similar to their demand-side counterparts, but instead, they are designed for publishers to sell ad impressions at the highest CPM (cost-per-thousand impressions). ” So, what happens in the absence of third-party cookies? First-party cookies. This is in keeping with GDPR.

First-Party Cookies 110

First-Party Cookies Cookies Impressions Ad Exchange 110

Adtelligent

JULY 1, 2020

Privacy regulations like GDPR and CCPA drive the decision to get rid of third-party cookies. Lack of transparency, data privacy, and measurement and accuracy issues push all the programmatic ecosystem parties to look for different ways of implementing ad campaigns. And, first-party cookies remain the fundamental assets.

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Header Bidding Cookies First-Party Cookies Ad Tech 52

Digiday

JUNE 8, 2022

Epsilon’s PubCommon ID, which is an open source first-party cookie ID in the publisher’s domain, was adopted by Prebid in 2020 and merged with SharedID. Publishers and advertisers can connect their first-party data to CORE ID’s established users’ digital identities. more efficient delivery than cookies.

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First-Party Cookies Cookies Header Bidding Ad Tech 67