Martech

MARCH 15, 2022

SSPs are similar to their demand-side counterparts, but instead, they are designed for publishers to sell ad impressions at the highest CPM (cost-per-thousand impressions). First-party cookies. First-party cookies have been essential to the web-browsing experience for a while now.

First-Party Cookies 118

First-Party Cookies Cookies Impressions Ad Exchange 118

Adtelligent

JULY 1, 2020

They came up with a solution like a user identifier for advertising that relies on first-party data. And, first-party cookies remain the fundamental assets. By using the module, publishers can manage first-party cookies in the header bidding wrapper and determine which IDs are referred to which buyers.

Header Bidding 52

Header Bidding Cookies First-Party Cookies Ad Tech 52

Digiday

JUNE 8, 2022

Epsilon’s PubCommon ID, which is an open source first-party cookie ID in the publisher’s domain, was adopted by Prebid in 2020 and merged with SharedID. Publishers and advertisers can connect their first-party data to CORE ID’s established users’ digital identities. more efficient delivery than cookies.

First-Party Cookies 67

First-Party Cookies Cookies Header Bidding Ad Tech 67