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Why we care about adtech: The complete guide

Martech

MARCH 15, 2022

SSPs are similar to their demand-side counterparts, but instead, they are designed for publishers to sell ad impressions at the highest CPM (cost-per-thousand impressions). This can link the brand’s existing customer data, third-party data, and ad platform user data to create a people-centric strategy for advertising.

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First-Party Cookies Cookies Impressions Ad Exchange 110
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User ID Module is a New Hero in the Cookieless Era

Adtelligent

JULY 1, 2020

The audience targeting and retargeting will be unworkable. Frequency capping based on third-party cookies will be unavailable. They came up with a solution like a user identifier for advertising that relies on first-party data. And, first-party cookies remain the fundamental assets.

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Header Bidding Cookies First-Party Cookies Ad Tech 52
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