Remove CPM Remove First-Party Cookies Remove GDPR Remove Retargeting
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Why we care about adtech: The complete guide

Martech

SSPs are similar to their demand-side counterparts, but instead, they are designed for publishers to sell ad impressions at the highest CPM (cost-per-thousand impressions). This can link the brand’s existing customer data, third-party data, and ad platform user data to create a people-centric strategy for advertising.

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User ID Module is a New Hero in the Cookieless Era

Adtelligent

The audience targeting and retargeting will be unworkable. Frequency capping based on third-party cookies will be unavailable. Privacy regulations like GDPR and CCPA drive the decision to get rid of third-party cookies. And, first-party cookies remain the fundamental assets.