Remove CPM Remove First-Party Cookies Remove Viewability
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Why we care about adtech: The complete guide

Martech

Zero percent viewability caused by invisible ads, arbitrage, domain spoofing, site bundling, click farms, etc. SSPs are similar to their demand-side counterparts, but instead, they are designed for publishers to sell ad impressions at the highest CPM (cost-per-thousand impressions). First-party cookies.

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Digiday+ Research: A guide to the top 10 ID alternatives for publishers

Digiday

Epsilon’s PubCommon ID, which is an open source first-party cookie ID in the publisher’s domain, was adopted by Prebid in 2020 and merged with SharedID. Publishers and advertisers can connect their first-party data to CORE ID’s established users’ digital identities. more efficient delivery than cookies.