Adweek
OCTOBER 29, 2024
Swedish buy-now-pay-later company Klarna has launched nearly 30 topical marketing campaigns this year entirely created by generative AI, using the technology to generate ideas, write copy, and create images. While much has been said about AI tools boosting efficiency, the firm is also finding these campaigns are more effective. These campaigns, often tied to events.
Martech
OCTOBER 29, 2024
Only 36% of respondents to a recent Plus Company-Statista survey of 350 marketing leaders revealed they were very happy with using their existing tools to measure the impact of their creative content. Marketers relied on traditional tools like brand tracking, trend analysis on sales/revenue, campaign performance metrics, media mix modeling, attribution modeling and incrementality testing for decades.
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PubMatic
OCTOBER 29, 2024
The Department of Justice and Federal Trade Commission are in the process of writing new chapters in the history book of digital advertising—the DOJ with its ongoing interrogation of antitrust practices at Google and the FTC with its new (and highly critical) report regarding the data privacy practices among social media platforms and other walled gardens.
Ad Monsters
OCTOBER 29, 2024
The FTC’s ‘Click to Cancel’ rule is stirring up the ad tech industry. Here’s why publishers and advertisers are pushing back. In an unsurprising move, the IAB and friends are taking up the welcome mat from under the FTC’s Click to Cancel rule. The Interactive Advertising Bureau (IAB), along with the NCTA (Internet & Television Association) and the Electronic Security Association (ESA), have filed a lawsuit against the Federal Trade Commission (FTC ) to block its new C
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
VideoWeek
OCTOBER 29, 2024
Growth in UK digital ad spend across the first half of the year significantly outpaced GDP growth, according to IAB UK’s latest Digital Adspend research, conducted with MediaSense, as the UK’s digital ad spend grew by 16 percent year-on-year in H1. And video was the standout performer, with total video spend up 26 percent year-on-year, reaching £4.12 billion.
Martech
OCTOBER 29, 2024
It’s a week until Election Day and the political rhetoric and advertising are running at a deafening volume and staggering velocity. This last part is making it hard for brands to be heard during the critical holiday shopping season. This is especially true in swing states where CPM has risen significantly. This year, many national brands anticipated this and diverted some of their budgets away from competitive swing states, according to CTV and programmatic adtech company Keynes Digital.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
OCTOBER 29, 2024
Reddit is soaring on better-than-expected revenue growth. The company reported just over $348 million in Q3 revenue, up 68% YOY, which blew away estimates, while ad revenue for the quarter was $315.1 million, a 56% YOY increase. Reddit’s stock price was up over 20% in after-hours trading. COO Jen Wong credited an increase in delivered […] The post Reddit’s Ads Biz Exploded In Q3, Albeit From A Small Base appeared first on AdExchanger.
Exchange Wire
OCTOBER 29, 2024
By leveraging GeoEdge’s ad quality service, Yahoo DSP elevates its infrastructure to ensure that ad creatives are secure and free from malware and content risks. As digital advertising faces increasing user experience and safety threats, GeoEdge's protection safeguards against malicious [.] The post Yahoo DSP Partners with GeoEdge to Safeguard the Ad Experience Across its Digital Ecosystem appeared first on ExchangeWire.com.
More About Advertising
OCTOBER 29, 2024
Birds Eye owner Nomad Foods has chosen Havas to handle its European creative account, estimated at some £60m. Nomad’s other brands include Findus, Iglo, Goodfellas and Aunt Bessie’s. Abbott Mead Vickers BBDO, Publicis London and Ogilvy also pitched. Incumbent McCann declined. The pitch was run on Pitch Positive lines. Nomad CMO Steve Challouma says: “We’re … The post Nomad’s Birds Eye picks Havas for European creative first appeared on More About Advertising.
Martech
OCTOBER 29, 2024
Online success hinges on making it fast and easy for users to find what they’re looking for. Shifting channels, evolving consumer expectations, and technologies like AI require teams to be more dynamic than ever. Every customer experience requires extensive planning, with content and technology working together behind the scenes to deliver personalized journeys that engage and convert.
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Aronson Ads
OCTOBER 29, 2024
In today’s competitive automotive market, having a well-managed website is crucial for maximizing leads and staying ahead of the competition. Here are three key reasons why website management (WM) is essential for your dealership: Stay Up-to-Date: Keeping your dealership’s website updated with the latest OEM incentives is crucial for providing accurate information to your customers.
Martech
OCTOBER 29, 2024
Last month, I attended the Marketing AI Conference (MAICON) hosted by the Marketing AI Institute, an annual event that has grown into a hub for marketers advancing AI in their field. Now in its fifth year, MAICON attracted over 1,100 people interested in AI’s rapid progress and potential. Industry experts like Paul Roetzer, Adam Brotman and Andy Sack shared insights and the unveiling of OpenAI’s new model, “Strawberry,” added a sense of urgency to the event.
Buyer Advertising
OCTOBER 29, 2024
Attracting top talent in today’s competitive landscape requires innovative tools to maximize recruiting efficiency while promoting an organization’s unique Employer Value through relationship marketing. For more than two decades, industry leaders have trusted Buyer Talent Engine as the foundation of their tech stack, empowering organizations to achieve their hiring goals.
More About Advertising
OCTOBER 29, 2024
Venerable UK bank Lloyds, the country’s biggest mortgage lender, is embarking on a quest to become “an experience-led, digital first brand, helping empower customers to take financial steps forward.” Which will fill some of its more venerable customers with gloom. To which end adam&eveDDB has produced a new instalment in the ‘Lloyds Moves Everyone Forward’ … The post Lloyds goes digital, a timely reminder from Age UK first appeared on More About Advertisi
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Martech
OCTOBER 29, 2024
In design school, I spent many nights seeking inspiration by pouring through biology books, wandering kitchenware stores or exploring empty playgrounds. As a student, I might have been looking for a novel concept for an identity system or a new look for a cookie box. My odd explorations were part of a five-step innovation method I’ve used for many problem-solving projects as a marketer, consultant and analyst.
AdExchanger
OCTOBER 29, 2024
Retail may have a classic, old-school image, but it’s leading the charge in AI adoption. While, historically, retailers have been slow to embrace new technology, the latest Marketing AI Institute research tells a different story. Nonretail marketers report significant AI usage, with 28% using AI daily and 46% relying on it multiple times a week […] The post Retail Is Leading The AI Charge – And Winning appeared first on AdExchanger.
More About Advertising
OCTOBER 29, 2024
Things move on but they do they improve? In 1947 Labour chancellor Hugh Dalton resigned when details of his budget were leaked to the long-defunct Star newspaper. Gordon Brown refused to tell anyone, including PM Tony Blair, what was in his budgets. No Dalton-like fate awaits Labour’s Rachel Reeves (above) although she will undoubtedly face … The post Doom and gloom can be a self-fulfilling prophesy – tomorrow’s Budget needs to strike a different tone first appeared on More About Adv
AdExchanger
OCTOBER 29, 2024
The curation craze has taken over open-web auctions – and now it’s coming for programmatic direct deals. Curation is a “great way” to shift net new ad dollars away from the walled gardens and toward open web publishers, said Heather Carver, CRO at Freestar, an ad network representing more than 500 publishers, most of which can’t […] The post Freestar Is Taking The ‘Baby Carrot’ Approach To Curation appeared first on AdExchanger.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Adweek
OCTOBER 29, 2024
Looks like Fox News' Bret Baier will be trick-or-treating in Pennsylvania this Halloween. TVNewser can exclusively reveal that the Special Report anchor is broadcasting live from a Philadelphia suburb on Oct. 31 at 6 p.m. ET. And he's taking show on the road the next night as well, heading to a suburb of Detroit, Michigan.
AdExchanger
OCTOBER 29, 2024
On Tuesday, self-serve CTV platform Vibe.co announced its new suite of four different AI-powered features, including a video ad generator. The post Vibe.co Hopes Its AI Tools Will Help Bring Back The Wacky Local TV Ad appeared first on AdExchanger.
Adweek
OCTOBER 29, 2024
Constellation Energy thinks there's one thing that can span the political divide in the U.S.: nuclear energy. In a campaign that began in July and wraps this week, the energy company worked with Droga5 and Accenture Song Sustainability to highlight existing support for nuclear as a way to build momentum around it. "If we simply.
AdExchanger
OCTOBER 29, 2024
Just in time for holiday shopping, AdExchanger Talks is taking a dive into the world of ecommerce. Mike Ryan is the head of ecommerce insights at search and commerce consultancy Smarter Ecommerce, which also goes by “Smec.” It’s a 17-year-old company, Ryan says, and a less strange-sounding nickname in its native Austrian. These days, its […] The post Talking Shop With Mike Ryan, The PMax Whisperer appeared first on AdExchanger.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Adweek
OCTOBER 29, 2024
Netflix has found its new second-in-command for advertising. Today, the company named Nicolle Pangis as its vp of advertising, with the executive overseeing the U.S. and Canada. Pangis will report to Amy Reinhard, president of advertising. "I am so excited Nicolle is joining Netflix," Reinhard said in a statement. "She has a great reputation within.
AdExchanger
OCTOBER 29, 2024
Adelaide may become the first vendor to receive accreditation for an attention metric. Plus, the IAB is leading a lawsuit against the FTC. The post Can’t Afford Not To Pay Attention; The New Heavyweight Challenger appeared first on AdExchanger.
Adweek
OCTOBER 29, 2024
The Black List, LAist Studios, and The Ankler are putting celebrities to the test. At ADWEEK's Mediaweek event today, the three companies announced they're teaming up for Nobody Knows Anything, a new game and interview podcast and radio show that quizzes celebrity guests and explores the creative process. Shana Naomi Krochmal, LAist Studios vp of.
Ad Badger
OCTOBER 29, 2024
Thinking about ditching those old gadgets piling up around the house? Amazon’s Trade-In Program lets you turn them into shiny. Read More How does the Amazon Trade-In Program work and what can you trade in? The post How does the Amazon Trade-In Program work and what can you trade in? appeared first on Ad Badger.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Adweek
OCTOBER 29, 2024
With a week to go until Election Day, emotions are running high on both sides of the aisle. And on Monday night, those emotions boiled over into public view on CNN's NewsNight with Abby Phillip when conservative commentator Ryan Girdusky made a bigoted remark to fellow panelist, Mehdi Hasan. Phillip immediately took point on lowering.
Digiday
OCTOBER 29, 2024
Is Google Discover overtaking Google Search as a referral traffic source for publishers? That’s not clickbait. It’s true, at least for Reach plc. As has been the case for many media companies this year, the U.K. publisher has seen its referral traffic from Google’s search engine slip over the past 12 months. Continue reading this article on digiday.com.
Adweek
OCTOBER 29, 2024
Amid another contentious presidential election year, where neither side seems to agree on any of the issues, one thing is certain: Political ads have been pummeling the public for months. One estimate expects advertising for the presidential general election alone to hit $2.16 billion this cycle, up 17% relative to 2020. A recent survey from.
AdExchanger
OCTOBER 29, 2024
Digital advertisers should be able to agree that there are about 345 million people in the US, making up about 133 million households. But, historically, media buying has been all about scale, even if it meant outrageously false population counts on audience segments. More recently, advertisers have started to accept that there is a correlation […] The post Balancing Accuracy, Richness And Scale For Effective Audience Targeting appeared first on AdExchanger.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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