Audience First-Party Cookies GDPR Mobile Ads 
illumin
MARCH 5, 2024
These cookies contain information such as unique user IDs, the site’s name, login details, language preferences, and more. There are two variations: first-party cookies and third-party cookies. They can be used for wider targeting, audience profiling , and cross-tracking of ads.
Digiday
JUNE 8, 2022
ConnectID only works with Yahoo’s DSP, which provides audience activation for millions and media measurement ranging from traditional display to CTV, programmatic audio and digital out-of-home. Publishers and advertisers can connect their first-party data to CORE ID’s established users’ digital identities. What does it do?
Clearcode
JANUARY 22, 2023
Both IDs in third-party cookies and mobile IDs are used to identify individuals as they visit different websites and mobile apps. 6 Alternatives to Third-Party Cookies and Mobile IDs in AdTech and Programmatic Advertising 1. The IAB Tech Lab’s Seller Defined Audiences (SDA) 5.
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