Martech

MARCH 15, 2022

In fact, between the third quarter of 2020 and the third quarter of 2021, there was a 125% increase in M&A activity for adtech platforms, including several high-profile deals in 2021 like Mediaocean’s acquisition of Flashtalking for $500 million and AdTheorent’s $1 billion SPAC deal to go public. The components of adtech.

First-Party Cookies 115

First-Party Cookies Cookies Impressions Ad Exchange 115

Adtelligent

JULY 1, 2020

The audience targeting and retargeting will be unworkable. Frequency capping based on third-party cookies will be unavailable. Data management platforms will need to find other ways to create identity linkages. Privacy regulations like GDPR and CCPA drive the decision to get rid of third-party cookies.

Header Bidding 52

Header Bidding Cookies First-Party Cookies Ad Tech 52

Brid.tv

JUNE 28, 2023

This takeover came from the advanced technology that allowed advertisers to target their audience more effectively, serving actual relevant ads to consumers, unlike traditional advertising , where ads are not consumer-specific. Collecting data is usually done with the help of a data management platform (DMP).

Advertising 52

Advertising Cookies Click Through Rate A/B Testing 52

Single Grain

JANUARY 15, 2024

Keep in mind, though, that the exact services and websites participating in Google’s deprecation trials will be determined based on their specific reliance on these cookies and the impact of their absence. Embracing First-Party Data The focus now shifts towards first-party data.

Cookies 52

Cookies Machine Learning GDPR First-Party Cookies 52