Exchange Wire

APRIL 27, 2023

IAB Europe, the leading European level association for the digital advertising and marketing ecosystem, signed today (April 27th, 2023) a letter to policymakers on the Data Act with fellow European-level Industry Trade Associations including the Advertising Information Group (AIG), the [.]

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Digiday

MAY 25, 2023

Facebook owner Meta was fined earlier this week for yet another privacy infraction in Europe, just days ahead of GDPR entering its fifth year of enforcement. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Such a high-profile player in the sector being hit with a €1.2 billion ($1.3

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VideoWeek

OCTOBER 4, 2022

The UK Government plans to replace GDPR with its own data protection system, culture secretary Michele Donelan told the Conservative Party Conference on Monday. “We will be replacing GDPR with our own business- and consumer-friendly British data protection system,” Donelan announced. ” Unread tape.

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Martech

JANUARY 27, 2023

Marketing laws and regulations are nothing new. Until relatively recently, marketing regulations rarely went beyond the realms of trademark, truth in advertising and similar areas of consumer protection. They cite research purporting customers demand that marketers focus on personalization and seamless omnichannel experience.

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Martech Series

FEBRUARY 19, 2023

Marketing Technology News: ZoomInfo Publishes 2022 Sustainability Report SCIP ® Cloud is a scalable private cloud for enterprises and MSPs. SCIP ® Protect is the next generation of backup and protection, combining best-in class cyber protection with a flexible per GB model.

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TechCrunch Ads

AUGUST 8, 2022

noyb’s approach of filing large batches of thematic GDPR complaints is another strategy to push back against enforcement delays by simultaneously looping in DPAs across the bloc to tackle an issue, encouraging coordination, joint working and (it hopes) a pipeline of decisions that defend European citizens’ rights.

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VideoWeek

OCTOBER 10, 2022

The UK government has announced it has opened up new dialogue with the US over data flows and technology collaboration, following last week’s decision to replace the General Data Protection Regulation (GDPR) with new UK-specific data laws. Extra homework.

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AdExchanger

APRIL 4, 2023

GDPR and Apple’s App Tracking Transparency have put an end to behavioral targeting. The post Why Mobile App Marketers Need Contextual Targeting appeared first on AdExchanger. The result? The rise of contextual targeting.

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Digiday

JUNE 22, 2023

As marketers from around the world spend the week in the south of France, the country’s privacy watchdog just sent a strong signal that it’s not taking a laissez-faire approach to digital advertising. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

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Digiday

JANUARY 5, 2023

The ruling and its consequences could fundamentally change how Meta’s ad business makes money in one of its largest markets going forward. “The DPC considered that a lack of transparency on such fundamental matters contravened Articles 12 and 13(1)(c) of the GDPR,” stated the regulator.

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Automatad Inc.

MARCH 23, 2022

Vox EU examines how GDPR has affected global businesses. A recently released report by Vox EU, CEPR (Centre for Economic Policy Research) Policy Portal, has revealed the impacts of the General Data Protection Regulation (GDPR) on business performance globally. Related Read: Checklist for GDPR Compliance for Publishers.

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Digiday

MAY 24, 2023

Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Indeed, most (64%) of the 159 enforcement measures by late 2022 were merely reprimands, according to the Irish Council for Civil Liberties study of the European Data Protection Board’s register of final decisions.

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Automatad Inc.

JANUARY 17, 2022

Google Analytics might be violating the GDPR according to the Austrian DSB. This paradox is in tune with how consumers use media compared to marketing and advertising spending in times of recession and recovery periods i.e. the global pandemic. Does Google Analytics Violate GDPR? violate the GDPR. tech giant.

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AdvertiseMint

OCTOBER 31, 2023

The winds of change are blowing in the digital marketing frontier. We are heading to a cookieless future , so no more third-party cookies will be allowed for online marketing. Marketers and advertisers who use cookies to lasso customers seem to be at a crossroads. A massive blow for advertisers and marketers!

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Martech

APRIL 12, 2022

The Digital Markets Act (DMA), a regulation the content of which was agreed among European Union officials last month, will most obviously impact tech giants — “gatekeepers,” as they are referred to — like Amazon, Apple, Google, Meta and Microsoft. Downstream effects. That’s not necessarily the case. Unforeseen impacts.

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Smarty Ads

DECEMBER 18, 2019

Since the introduction of GDPR and CCPA regulations, the world of data-driven marketing started to change its shape. User privacy has become a crucial issue for many companies, so many of them have to change some of their practices to reorganize their data policies. According to.

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Martech

NOVEMBER 29, 2023

Using consent management platforms (CMPs) has become paramount for businesses striving to comply with the European Union’s General Data Protection Regulation (GDPR) and other privacy regulations. CMPs play a crucial role in balancing the scales between effective marketing strategies and the stringent requirements of data privacy compliance.

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Martech

MARCH 11, 2024

Time is running out to get all those well-laid marketing plans off the whiteboards and into action. No matter where your company is at in the post-third-party preparation curve, the truth is that we won’t fully realize the impact on our marketing efforts until Google finally flips the switch and we head into the unknown.

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Automatad Inc.

FEBRUARY 7, 2022

Concerning TCF and GDPR compliance, the Belgian DPA has found IAB Europe to be non-compliant with various provisions of Europe’s privacy regulation and levied the trade body with a fine of €250,000 and multiple sanctions. IAB’s TCF and GDPR Compliance. They cited that TCF fails to comply with various provisions of the GDPR.

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Martech

OCTOBER 1, 2022

And while we may be late to the party (the EU’s General Data Protection Regulation, or GDPR, was implemented in 2018), it’s now high time for businesses to start paying attention to data and how it impacts consumer privacy. In this post we’ll cover: What is privacy in marketing? Why marketers should care. Ironically, U.S.

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Martech

SEPTEMBER 29, 2023

Marketers have long used technology and data to target their audiences effectively. How can marketers balance innovation and privacy? Layering AI on top of the immense amounts of data these platforms often contain about consumers, marketers suddenly have more power at their fingertips than ever.

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Digiday

AUGUST 8, 2022

The post Criteo is on the hunt for its first EMEA CEO as a potential $65 million GDPR fine hangs over its head appeared first on Digiday. Global chief Megan Clarken explains how IPONWEB will advance Criteo's retail media play as third-party cookies continue the long march towards deprecation.

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Martech

MAY 11, 2023

Data clean rooms (DCRs) are a relatively new technology that marketers are using to enhance their use of data in a privacy-compliant way. Marketers] simply need a better, more secure environment to collaborate with potentially sensitive data sets — first-party data sets in particular.” Register and watch The MarTech Conference here.

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VideoWeek

MARCH 10, 2023

In this week’s Week in Review: TikTok launches Series, UK unveils GDPR replacement, and publishers report slow revenue growth. Though uptake of Netflix’s ad-supported tier has been slow in Australia, Japan and Korea, MPA expects advertising and ARPU to drive growth in the three markets.

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Martech

JUNE 6, 2022

Deciding whether your company needs an enterprise-level email marketing platform calls for the same evaluative steps involved in any software adoption, including a comprehensive self-assessment of your organization’s business needs and resources, staffing, management support, and financial resources. Do we have C-level buy-in?

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Martech

OCTOBER 26, 2021

Most marketers are well aware of the increase in privacy regulations over their data collection activities. These laws, such as the GDPR and CCPA, are designed to protect the privacy of consumers. But they’re also causing marketing teams to shift away from strategies centered on third-party data.

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Martech

OCTOBER 14, 2021

The advent of privacy regulations like GDPR and CCPA has changed the way digital marketers operate. The postponed, but still imminent, deprecation of third-party cookies by Chrome, the concentration of big tech players, and the inadequacy of data from many channels are leading many marketers to adopt identity resolution platforms.

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Martech

OCTOBER 21, 2021

“Marketing is no longer about grabbing attention, but rather it’s about creating real connections, building that emotional resonance and spurring action throughout the customer journey,” said Nina Butler, Director of Event Experience for B2B gifting platform Alyce, at the recent MarTech conference. Click here to download!

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Ad Monsters

FEBRUARY 14, 2024

This data is so sensitive, it’s got its own VIP section under GDPR rules. Remember When Grindr Was Found Violating GDPR? It was only back in 2020 that Grindr, Tinder, and OkCupid were exposed for sharing personal user information with advertisers and potentially violating GDPR by the Norwegian Consumer Council.

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VideoWeek

JUNE 23, 2023

In this week’s Week in Review: As the industry heads to Cannes, Criteo gets a GDPR fine, Omnicom goes all out on AI, and RTL announces new programmatic partnership for addressable inventory. The CNIL’s decision has been reviewed by all other European data controllers, and all agree with the decision.

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Martech Series

FEBRUARY 16, 2023

Built with Generative AI, New Advanced Features Will Transform How ZoomInfo Users Find and Connect with Customers ZoomInfo , a global leader in modern go-to-market software, data, and intelligence, announced it will integrate GPT technology into its platform. ZoomInfo emphasizes GDPR and CCPA compliance.

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Smart-Hub

APRIL 1, 2024

Third-party trackers entered the stage in the early 2000s, which enabled marketers to perform online tracking and launch targeted campaigns. Even though many marketers still leverage third-party trackers for effective advertising, more and more browsers are blocking them by default or preparing to do so. and COPPA standards.

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The Ad Tech Blog

MARCH 17, 2024

The AI era represents a significant pivot in how advertisers, marketers, and tech moguls navigate the ever-evolving landscape of user data and how they use it to promote ads. This paradox challenges marketers to find innovative ways to understand and engage their audience intimately without relying on invasive data collection practices.

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Martech Series

OCTOBER 25, 2022

The launch of the self-serve product follows a significant funding round at the hyperpersonal mobile marketing platform. Disruptive mobile marketing platform, Bubbl , has launched a new self-serve product, Bubbl Lite , designed with the small business community in mind. Click here for a pre launch sign up.

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Martech Series

OCTOBER 13, 2022

Marketing Technology News: Newegg Launches Influencer Program – Newegg Creator. All BlueZoo products are GDPR compliant and regularly audited by ePrivacy of Hamburg, Germany. Marketing Technology News: MarTech Interview with Jim Yu, CEO at BrightEdge. Minute-grain impression data are maintained in a BigQuery data warehouse.

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The Ad Tech Blog

JANUARY 31, 2024

Ethical Considerations in Ad Fraud Detection GDPR While innovations in ad fraud detection are essential, they must be balanced against the need to respect user privacy. General Data Protection Regulation (GDPR) – Provides a framework for handling user data in the digital space. How does ad fraud impact businesses?

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Basis

NOVEMBER 21, 2023

Cannabis marketing regulations are multi-tiered and constantly in flux. At the same time, social media platforms like Facebook, audio platforms like Spotify, and search platforms like Google each have different policies for how marketers can promote cannabis products. The result? For example: Facebook’s U.S.

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