Skills shortages and legal uncertainty curtail marketers’ in-house ambitions for programmatic
Digiday
SEPTEMBER 29, 2022
The drop-off in brands employing an in-house model of programmatic buying, 34% between 2021 and 2022, is a standout finding in the survey which quizzed more than 1,000 ad executives across 29 markets in the region. ” Regulators are catching up, so brands are holding back.
Let's personalize your content