Digiday

FEBRUARY 28, 2023

Marketers are increasingly hemmed in by the rising tide of privacy laws across the globe, plus multinational corporates’ preference for a tighter grip on the technology they use forcing them to seek flexibility.

Cookies 68

Cookies Marketing Demand Side Platform Ad Server 68

TechCrunch Ads

MAY 26, 2022

This is the Competition and Markets Authority’s (CMA) second probe of Google’s adtech practices — after it said it would investigate an ad deal between Google and Facebook referred to internally as ‘Jedi Blue’, back in March.

Ad Server 110

Ad Server Ad Exchange Demand Side Platform Ad Targeting 110

Automatad Inc.

NOVEMBER 23, 2023

How Different Is a Supply-Side Platform from a Demand-Side Platform? Understanding the dynamics between supply-side platforms (SSP) and Demand-Side Platforms (DSP) is like decoding the language of online marketing. The aim is to secure the best price for each impression.

Header Bidding 40

Header Bidding Ad Inventory Ad Exchange Demand Side Platform 40

Digiday

JULY 17, 2022

Under fire from regulatory authorities in multiple geographies, the internet’s biggest names such as Alphabet, Amazon, Apple, and Meta are now posed with more profound challenges than the private markets have ever dealt them. We have experience with the same remedies in other exchange markets. Google grievances.

Header Bidding 75

Header Bidding Ad Server Ad Tech Demand Side Platform 75

Brid.tv

JUNE 26, 2023

This network lets publishers monetize videos with top-quality demand at premium rates. Google’s ad server works programmatically and through real-time bidding auctions, giving publishers plenty of flexibility. Primis also has extensive real-time analytics, a scheduled reporting feature, and full access to platform API.

Ad network 40

Ad network Video Ads Header Bidding CPM 40

VideoWeek

OCTOBER 7, 2022

“Our market engagement model is well positioned to drive partner adoption by allowing TV OEMs and automotive OEMs to brand the experience, retain customer ownership, and actively participate in long-term revenue generation.” UK Government Plans to Replace GDPR. Political Marketers Resentfully Turn to Facebook.

GDPR 64

GDPR Cookies Agency Ad Tech 64

Clearcode

APRIL 21, 2023

Header Bidding Header bidding (HB) is a process whereby publishers make their ad inventory available to advertisers before their ad server selects which ad to display. When a publisher puts ad space up for sale, advertisers make offers to buy this space. Common advertising and marketing use cases of a CDP.

Header Bidding 79

Header Bidding Fill rate Ad Server Audience 79