Ad Inventory, Demand Side Platform, GDPR and Marketing

What is a Supply-Side Platform (SSP) – A Guide for Publishers

Automatad Inc.

NOVEMBER 23, 2023

So, get ready to learn in detail about SSP and unlock the full potential of your ad revenue. What Are Supply-Side Platforms? Supply-side platforms (SSP) help digital publishers manage, optimize, and sell their ad inventories to demand partners and earn ad revenue.

Header Bidding

Header Bidding Ad Inventory Ad Exchange Demand Side Platform

UK finally opens antitrust probe of Google’s role in the adtech stack

TechCrunch Ads

MAY 26, 2022

This is the Competition and Markets Authority’s (CMA) second probe of Google’s adtech practices — after it said it would investigate an ad deal between Google and Facebook referred to internally as ‘Jedi Blue’, back in March.

Ad Server

Ad Server Ad Exchange Demand Side Platform Ad Targeting

AdTech Ecosystem: Navigating Trends and Insights

Smart-Hub

DECEMBER 22, 2023

AdTech solutions are the main drivers of progress in the digital marketing world today. The AdTech market is projected to grow from 579.4 The AdTech market is projected to grow from 579.4 Due to various business drivers, the AdTech market is expected to grow significantly in the course of the predicted time.

Ad Exchange

Ad Exchange Ad Tech Machine Learning Ad Inventory

Unveiling the Programmatic Advertising Ecosystem Without Third-Party Data

Smart-Hub

DECEMBER 8, 2023

A programmatic advertising framework is a technology stack that connects supply-side platforms (SSPs on the side of publishers) with demand-side platforms (DSPs on the side of advertisers) with each other through ad exchange. They buy an audience, not an ad space.

Ad Exchange

Ad Exchange Advertising Non-Profit Demand Side Platform

The WIR: BBC Chairman Steps Down, AI Delivers Results for WPP, and TF1 Reports a Drop in Ad Sales

VideoWeek

APRIL 28, 2023

“Our focus on AI over the last five years is paying off, with many examples of our work with clients, using the main AI platforms, in-market today,” said CEO Mark Read in a statement. The results were horrendous,” said Alex Gorlick, CEO of marketing agency Intensify. And the group said that programme costs fell €19.4

Agency

Agency Non-Profit Ad Exchange Audience

2023 Programmatic Advertising For Dummies: Key Terms, Examples & Trends Explained

Monetize More

JANUARY 18, 2023

Take advantage of your share of this lucrative market. Programmatic advertising meaning includes the following: The process of using technology to buy and sell ad inventory through an automated and data-driven procedure. It also represents most types of ad spaces on all screens including video, mobile, native and display ads.

Advertising

Advertising Ad Inventory Machine Learning Ad network

AI for Marketing: Best Examples of How AI Helps in Advertising

Single Grain

MAY 31, 2023

AI for marketing is becoming increasingly essential for businesses striving to stay competitive. Building an effective marketing funnel with AI can deliver remarkable results, enabling personalized customer experiences, data-driven decision-making, and unparalleled campaign optimization. Work With Us What Is AI for Marketing?

Machine Learning

Machine Learning Advertising Marketing Conversion

How To Design and Build an SSP and an Ad Exchange

Clearcode

JULY 13, 2023

It automates the selling process, connecting publishers to multiple ad exchanges and demand-side platforms (DSPs). SSPs and ad exchanges collaborate with each other in ad inventory buying and selling transactions. SSPs allow publishers to monetize their websites, apps, or other digital platforms.

Ad Exchange

Ad Exchange Header Bidding Ad Space Ad Inventory

The WIR: RTL Pulls M6 Sale, Xperi Completes its Split, and the Mail Gets Sued

VideoWeek

OCTOBER 7, 2022

“Our market engagement model is well positioned to drive partner adoption by allowing TV OEMs and automotive OEMs to brand the experience, retain customer ownership, and actively participate in long-term revenue generation.” UK Government Plans to Replace GDPR. Political Marketers Resentfully Turn to Facebook.

GDPR

GDPR Cookies Agency Ad Tech

Programmatic Advertising 101: Ad Types, Benefits, Drawbacks & Trends

Single Grain

JULY 18, 2023

So whether you’re a marketer, advertiser or simply curious about the digital advertising landscape, this programmatic advertising guide will equip you with the knowledge to navigate and leverage the power of programmatic advertising effectively. This information is delivered to an ad exchange, which acts as a marketplace for ad spaces.

Advertising

Advertising Demand Side Platform Machine Learning Ad Exchange

Who Are The Key Players in Programmatic Buying?

InMobi

FEBRUARY 2, 2021

As real time bidding (RTB) and programmatic advertising become more popular than ever before with digital marketing professionals of all stripes for buying and selling, it helps to understand the key players in programmatic buying. Sometimes, depending on who is involved, an agency trading desk (ATD) may be involved in the transaction.

Ad Exchange

Ad Exchange Demand Side Platform Ad network Ad Inventory

Modern Programmatic Monetization Strategies

Adtelligent

OCTOBER 6, 2021

Combining this with the need for brands and online entrepreneurs to adjust to the changing digital landscape, we can comprehend why the programmatic advertising market has grown by 24.9% Programmatic advertising is the process of buying/selling ad inventory in real-time through automated bidding exchanges. to reach $14.2

Header Bidding

Header Bidding Ad Exchange Ad Inventory Demand Side Platform

How Publishers Can Make More Money With AdTech

Clearcode

APRIL 21, 2023

Header Bidding Header bidding (HB) is a process whereby publishers make their ad inventory available to advertisers before their ad server selects which ad to display. When a publisher puts ad space up for sale, advertisers make offers to buy this space. Common advertising and marketing use cases of a CDP.

Header Bidding

Header Bidding Fill rate Ad Server Audience

20 Best Video Ad Networks for Publishers

Brid.tv

JUNE 26, 2023

PropellerAds Gain Access to Premium Demand With TargetVideo FAQ What Is a Video Ad Network? A video ad network is a platform that acts as an intermediary between publishers and advertisers and looks to curate video ad inventory from publishers to sell it to advertisers. and CTV video ads.

Ad network

Ad network Video Ads Header Bidding CPM

Programmatic Advertising: Make It Part Of Your Advertising Strategy!

Lemonads

NOVEMBER 29, 2020

The timely planning of an effective data-driven digital marketing strategy with an omnichannel address is all that really can make the difference to a company and make it more competitive in its sector! The sale works by auction and the starting price of the individual spaces is generally higher than those of an open market.

Advertising

Advertising Ad Inventory Video Ads Ad Space

Understanding the Complicated World of Advertising Technology (AdTech) & Programmatic Advertising

Clearcode

APRIL 26, 2022

Hello everyone, my name is Michael and I’m Head of Marketing at Clearcode. For those of you who haven’t heard about Clearcode before, we’re a software development company that specializes in designing and building advertising and marketing technologies, such as ad servers , DSPs , SSPs , CDPs , etc. Introduction.

Advertising

Advertising Header Bidding Ad Server Ad Exchange

Digiday+ Research: A guide to the top 10 ID alternatives for publishers

Digiday

JUNE 8, 2022

Privacy-friendly identifiers allow publishers to rely on user-volunteered first-party data – such as email addresses, names, clicks and more – in larger, more open markets without compromising user privacy. Based on an interview with Steve Silvers, Neustar’s svp and gm of marketing solutions – identity. Deep dives into the IDs.

First-Party Cookies

First-Party Cookies Cookies Header Bidding Ad Tech

The WIR: Enders Predicts Big Slide in UK Broadcaster Viewing, ITV Offers Free Outcome Measurement, and ProSieben Reignites Interest in Sky Deutschland

VideoWeek

MAY 26, 2023

In this week’s Week in Review: Enders predicts broadcaster viewing to account for less than half of all UK video viewing in 2028, ITV offers free outcome measurement, and ProSieben looks to an improving ad market in H2. The Week in Tech Meta Hit with €1.2 Read more on VideoWeek.

Viewability

Viewability Non-Profit Agency Ad Tech

AdTech Trends

What is a Supply-Side Platform (SSP) – A Guide for Publishers

UK finally opens antitrust probe of Google’s role in the adtech stack

Trending Sources

AdTech Ecosystem: Navigating Trends and Insights

Unveiling the Programmatic Advertising Ecosystem Without Third-Party Data

The WIR: BBC Chairman Steps Down, AI Delivers Results for WPP, and TF1 Reports a Drop in Ad Sales

2023 Programmatic Advertising For Dummies: Key Terms, Examples & Trends Explained

AI for Marketing: Best Examples of How AI Helps in Advertising

How To Design and Build an SSP and an Ad Exchange

The WIR: RTL Pulls M6 Sale, Xperi Completes its Split, and the Mail Gets Sued

Programmatic Advertising 101: Ad Types, Benefits, Drawbacks & Trends

Who Are The Key Players in Programmatic Buying?

Modern Programmatic Monetization Strategies

How Publishers Can Make More Money With AdTech

20 Best Video Ad Networks for Publishers

Programmatic Advertising: Make It Part Of Your Advertising Strategy!

Understanding the Complicated World of Advertising Technology (AdTech) & Programmatic Advertising

Digiday+ Research: A guide to the top 10 ID alternatives for publishers

The WIR: Enders Predicts Big Slide in UK Broadcaster Viewing, ITV Offers Free Outcome Measurement, and ProSieben Reignites Interest in Sky Deutschland

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