Demand Side Platform Fill rate GDPR Marketing 
Automatad Inc.
NOVEMBER 23, 2023
How Different Is a Supply-Side Platform from a Demand-Side Platform? Understanding the dynamics between supply-side platforms (SSP) and Demand-Side Platforms (DSP) is like decoding the language of online marketing. The aim is to secure the best price for each impression.
Martech
DECEMBER 7, 2021
.” Abhay Singal, co-founder of InMobi Group and CEO of InMobi Marketing Cloud was in an upbeat mood when we caught up with him on a recent visit to the East Coast from his home in San Francisco. Abhay Singal, CEO, InMobi Marketing Cloud. Catching up on InMobi Marketing Cloud. That’s been our bread and butter for a while.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Clearcode
APRIL 21, 2023
While advertising offers a fairly consistent source of revenue, publishers using this model face many challenges, such as achieving high fill rates, ad fraud, ad blockers and privacy settings, and properly collecting user data, segmenting it and making their audiences available to advertisers. Source: Clearcode.cc Source: Clearcode.cc
InMobi
FEBRUARY 28, 2021
While state-triggered regulations (GDPR in EU, CCPA in CA, etc.) UIDs are standardized identifiers that recognize users and user identities across different platforms. UIDs enable ad tech agencies and marketers to target the right users with the right advertisements at the right time across platforms and devices.
Brid.tv
JUNE 26, 2023
Most of these platforms are tailored toward publishers and offer multiple tools to help with video performance tracking , boosting fill rates, and increasing video revenue. This video ad network also covers various services, including improved video header bidding and macros for GDPR compliance. and CTV video ads.
Expert insights. Personalized for you.
40 
Let's personalize your content