Conversion First-Party Cookies Marketing MarTech 
Martech Series
JUNE 29, 2022
This will allow Jebbit experiences to be hosted by the brand’s own domain instead of Jebbit’s, thus enabling first-party cookie tracking. Marketing Technology News: Introducing ‘Relate’ by Namecheap: A Suite of Easy Tools to Power Small Businesses.
Martech
OCTOBER 11, 2022
While these changes will benefit the average user without any noticeable difference in how they search and browse online, the switch will require significant changes for marketers and businesses. Google Analytics is a staple tool for marketers to track online activity. Does GA4 use cookies? What is Google Analytics 4?
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Martech
FEBRUARY 15, 2024
Mergers and acquisitions can throw your marketing plans into chaos. Ensure you know the brand and marketing objectives and how the integration will be measured. Align the capabilities of the martech stacks of both brands This is also a wonderful learning opportunity. It’s a high-visibility project with a tight timeline.
Martech
MARCH 14, 2022
Ever since GDPR was rolled out in Europe back in 2016, the rules for how marketers can collect and use data have been getting stricter and stricter, but the real hammer blow will hit next year. Google is following the lead of Apple and Mozilla, which already block those kinds of cookies in their Safari and Firefox browsers.
Martech
JUNE 1, 2022
The looming cookieless world has many marketers more than a little nervous. Marketing teams have until that point to find analytics alternatives for website analytics. The dawn of a world with no cookies. Cookies have been used for decades to track internet users and deliver a personalized experience. Connected TV.
Martech
MARCH 6, 2023
Asked to list the hottest categories in martech, you might mention customer data platforms; you might mention identity resolutions platforms; perhaps data clean rooms. Will an increasing reliance on first-party data managed through CDPs, plus all the privacy issues surrounding third-party data, conspire to make DMPs extinct? .
Martech
MARCH 7, 2024
’s Competition and Markets Authority (CMA) has said that Google must not deprecate third-party cookies until their concerns about competition have been resolved. We spoke with a number of interested parties, including the IAB Tech Lab, some of them on background, to figure out the lay of the land.
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