Martech

JULY 17, 2023

It allows you to customize reports and dashboards and provides advanced segmentation, heatmaps and A/B testing. Kissmetrics is a behavioral analytics tool designed for product and marketing teams. It allows for intuitive segmenting, A/B testing, custom event tracking, and user behavior insights.

A/B Testing 90

A/B Testing SEO Conversion Rate Conversion 90

Martech

NOVEMBER 16, 2022

I contribute to two publications, write marketing collateral for my company and generate numerous bits and pieces to support customer engagement every week. The AI content generation tools on the market today position themselves for the most part as “writing assistants” and not “writers,” which is a big distinction. I write a lot.

Machine Learning 109

Machine Learning Communications SEO A/B Testing 109

Ad Monsters

MAY 2, 2023

On one side generative AI can help a publisher boost SEO rankings by producing SEO-optimized content. And that required a new kind of platform, which was less of an ad tech platform and more of a martech or marketing automation platform. It’s like marketing automation for media publishers.

A/B Testing 97

A/B Testing Conversion Ad Tech SEO 97

Single Grain

MARCH 30, 2020

Dive Deeper: * 5 Common Marketing Workflows That Will Save You Time. * How to Use an Organized Workflow to Stay on Top of Content Marketing. * 7 E-commerce Marketing Tasks Every Store Owner Should Outsource. 1) Spring Chores: Declutter Website Marketing. Top Marketing KPIs that Every B2B Company Needs to Track. *

SEO 72

SEO A/B Testing Pop-Up Audience 72

Single Grain

SEPTEMBER 22, 2022

61% of marketers consider generating more traffic and new leads to be their biggest challenge. So what’s a marketer or sales rep to do? Get My Free Lead Generation Marketing Plan . In fact, according to Gartner, only 44% of marketing leads pass through sales as a potential good fit. 3) Improved Marketing Tactics.

A/B Testing 81

A/B Testing Pop-Up Conversion Retargeting 81

Single Grain

JULY 5, 2023

In this article, I will share some step-by-step tips for creating a variety of awesome ChatGPT marketing prompts that can help take your marketing efforts to the next level. To jump straight to the marketing prompts, click here. TABLE OF CONTENTS: ↓ Why Is ChatGPT a Powerful Tool for Marketers? Let’s begin!

Marketing 52

Marketing SEO A/B Testing Pop-Up 52

Martech

APRIL 16, 2024

With the right content marketing strategy, you can engage your audience at every stage of their journey. SEO rankings: Is your content ranking for relevant keywords your audience is searching for? Proactive follow-up: Use email marketing to reconnect with individuals who have interacted with your content.

Education 117

Education Audience ROI A/B Testing 117

Single Grain

APRIL 4, 2022

Digital marketing analytics is crucial for every business. Data-driven insights provided by top analytics agencies help marketing teams consistently measure the impact of their marketing strategies and benchmark their own efforts. TABLE OF CONTENTS: ↓ What Is Marketing Analytics? What Is Marketing Analytics?

Agency 52

Agency Conversion Rate SEO ROI 52

Martech Series

OCTOBER 3, 2022

Scott Leatherman, Chief Marketing Officer at Veritone chats about the increasing impact of AI in marketing technology and what today’s marketers need to focus on to drive overall brand growth and ROI. __. MarketFirst built one of the first cloud-based email marketing automation solutions in 1998.

MarTech 93

MarTech Marketing SEO ROI 93

Single Grain

DECEMBER 6, 2019

This epic list article has been updated to include 20 more digital marketing trends to help you get ready for next year! At one time, artificial intelligence, data-driven marketing and voice search engine optimization (VSEO) were ambitious concepts bordering on the ridiculous. Dive Deeper: AI Trends in Marketing for 2019 [Infographic].

Marketing 145

Marketing SEO Conversion Audience 145