Martech Series

SEPTEMBER 12, 2022

And can marketers drive more impact with features such as this? Find out more from this weekly martech highlight: _. MarTech Quote-of-the-Week! Top MarTech News of The Week: 05 th Sept to 09 th Sept. ZineOne announces $28M in Series C Funding led by SignalFire for its In-Session Marketing Capabilities. Read More !

Machine Learning 86

Machine Learning Marketing Audience MarTech 86

Martech Series

NOVEMBER 30, 2022

Upsolver , the company dedicated to making data in motion accessible to every data practitioner, announced support for the AWS for Advertising and Marketing initiative from Amazon Web Services (AWS) to help accelerate advertising and marketing transformation.

Advertising 81

Advertising Machine Learning Marketing ROI 81

Martech Series

SEPTEMBER 20, 2022

Intent HQ, the customer AI analytics platform company, launches Audience AI, the first AI-guided dynamic audience builder for telco marketers. It uses machine learning to find target consumers based on behavioral similarity indicators without needing data scientists or business intelligence (BI) intervention. Responsive.

Audience 95

Audience Machine Learning Marketing ROI 95

Martech Series

SEPTEMBER 23, 2022

New solution combines iHeart’s unparalleled audio reach with Neustar’s industry-leading marketing attribution solution to measure consumer engagement and the sales impact of broadcast radio alongside all other advertising channels. Marketing Technology News: Domo and Walker Edison Named 2022 Nucleus ROI Winners. Neustar, Inc.,

Machine Learning 85

Machine Learning Marketing ROI MarTech 85

Martech

JULY 25, 2022

Without demonstrable proof that marketing initiatives are driving business results, marketers’ budgets are easy pickings for leaders seeking to improve profitability or just keep the business afloat during challenging times. And it’s not just marketing department jobs and media budgets that are at stake.

Machine Learning 103

Machine Learning Marketing Cookies ROI 103

Martech

SEPTEMBER 24, 2021

Account-based marketing or ABM is a B2B marketing strategy that aligns sales and marketing efforts to deliver targeted advertising, as well as personalized content and messaging, to high-value accounts. It has been used by B2B marketers for well over a decade. ABM isn’t new, though. Types of account targeting.

Machine Learning 118

Machine Learning Marketing CPC Retargeting 118

Martech Series

NOVEMBER 25, 2022

Of course, the complicated, classified, and otherwise mission-critical documents need to be processed, but with the increase in remote work, employees need to learn best practices and compliance standards even more quickly. Marketing Technology News: MarTech Interview with Mike Hicks, Chief Marketing Officer at Appspace.

Machine Learning 91

Machine Learning Healthcare ROI MarTech 91

Martech Series

JULY 22, 2022

The Quadrant Knowledge Solutions SPARK Matrix provides competitive analysis & ranking of the leading Account-Based Marketing platform vendors. Quadrant Knowledge Solutions announced that it has named TechTarget a 2022 technology leader in the analysis of global SPARK Matrix : Account-Based Marketing Platform market, 2022.

Machine Learning 87

Machine Learning Marketing ROI MarTech 87

Martech

APRIL 11, 2022

It’s not uncommon for marketers to claim “consistency is key.” With third-party cookies phasing out of key browsers, marketers are shifting targeting strategies to adopt new ways to drive performance. Digital marketing has opened the door to vast amounts of data. Processing.Please wait.

Marketing 104

Marketing Banner Machine Learning ROI 104

Martech

FEBRUARY 24, 2022

Marketing automation platforms often play a central role in marketing technology stacks, especially given the importance of email as a marketing channel. Does the vendor seem to understand our business and our marketing needs? ROI dashboards and reports at the organization and campaign levels.

Marketing 111

Marketing Machine Learning ROI MarTech 111

Martech

JANUARY 21, 2022

Account-based marketing is having its moment as B2B marketers are jumping on the idea of orchestrating outreach to their most valued accounts. ABM enables marketers to focus their efforts on accounts with the greatest ROI potential through insightful and personalized marketing programs. Click here to download!

Marketing 107

Marketing Machine Learning ROI MarTech 107

Martech Series

FEBRUARY 19, 2023

(RAD AI) has identified five creative intelligence trends for marketers to watch in order to improve the impact of their budget spend for 2023. As machine learning (ML), deep learning and natural-language processing technologies improve, so does the excitement and dependency of marketers looking to make better informed decisions.

Machine Learning 82

Machine Learning ROI Audience MarTech 82

Martech

SEPTEMBER 25, 2023

Everyone was ecstatic about what looked like a banner year — except the marketing manager, who knew the company could have done even better. The CFO still had a modified version of the old saying from John Wanamaker rattling around in her head, “I know that half my marketing is working. Attributing sales to marketing is a challenge.

Marketing 111

Marketing A/B Testing Machine Learning Finance 111

Martech

JANUARY 31, 2023

Over the last several years, digital marketers have been focused on delivering a customer experience (CX) that differentiates them from the competition. Personalization, often enhanced with AI and machine learning. COPs also help businesses maximize ROI from investments in driving traffic to websites or mobile apps.

Conversion 96

Conversion Machine Learning A/B Testing Conversion Rate 96

Martech Series

AUGUST 30, 2022

6sense, a leading sales and marketing technology company, is using ON24 digital experiences to engage more customers and drive new business. Since partnering with ON24, 6sense has delivered digital experiences that significantly exceeded ROI expectations, improving productivity and generating millions in new pipeline.

Audience 88

Audience Machine Learning MarTech Education 88

Martech Series

NOVEMBER 15, 2022

PXYZ is investing in helping advertisers understand the correlation between digital environments and creative so that they can drive attention and ROI across their advertising campaigns. Marketing Technology News: MarTech Interview with Reeve Collins, Co-Founder at SmartMedia Technologies (SMT).

Machine Learning 82

Machine Learning ROI MarTech Advertising 82

Martech Series

NOVEMBER 2, 2022

The highest ROI MS Dynamics integrations are typically built using Microsoft Development Tools and operate seamlessly within ones existing IT infrastructure. Marketing Technology News: MarTech Interview With Rémy Claret, CMO and Co-founder at Odaseva. Ken Narita, Chief Marketing Officer, TrueDialog.

Marketing 82

Marketing Machine Learning MarTech Conversion 82

Martech

SEPTEMBER 1, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and Happy September! The MarTech conference is just around the corner, on Sept. And even before that, our annual MarTech Replacement survey is out now.

Marketing 110

Marketing Machine Learning MarTech ROI 110

Martech

FEBRUARY 3, 2022

Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering many benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. What marketing automation capabilities are most critical to our business?

Marketing 96

Marketing SEO Machine Learning ROI 96

Martech

FEBRUARY 9, 2022

Marketing automation platforms are often at the center of the marketing organization, but with capabilities that go beyond your average email platform often come steeper prices and a sharper learning curve. Have we outgrown our current marketing system? Do your sales reps need real-time access to marketing data?

Marketing 96

Marketing SEO Machine Learning ROI 96

Martech

OCTOBER 21, 2021

As a result, inbound phone calls have become fundamental to many digital marketing strategies, and the conversations that occur provide valuable insights into caller wants and needs. Many call analytics platforms use a variety of natural language processing (NLP) and machine-learning algorithms to automatically assess calls and score leads.

Machine Learning 97

Machine Learning Marketing Conversion SEO 97

Martech

NOVEMBER 28, 2023

The Past and the future of personalization The concept of personalization in marketing dates back to the 1990s. With technological advancements, particularly in machine learning (ML) techniques and the growing utilization of artificial intelligence (AI), marketing activities can now be highly individualized and personalized.

Machine Learning 93

Machine Learning Communications Food ROI 93

Martech Series

NOVEMBER 15, 2022

ZineOne , the in-session marketing platform that provides enterprises with real-time behavioral intelligence and increased conversions for anonymous website visitors, announced its integration with HCL Commerce from HCL Software, a global leader in enterprise software. The integration can be explored via HCL SoFy 2.0,

Conversion 81

Conversion Conversion Rate eCommerce Machine Learning 81

Martech Series

AUGUST 2, 2022

Contentgine , the world leader in content-based marketing, launched new artificial intelligence (AI) and machine learning capabilities for its Content Indication Platform (CIP) to uncover greater content consumption insights more readily for B2B marketers.

Machine Learning 57

Machine Learning Marketing MarTech ROI 57

Martech Series

AUGUST 4, 2022

” Marketing Technology News: MarTech Interview With Erez Nahom, CEO and Co-founder, Konnecto. Mobile Customer Engagement: Design personalized marketing content, engaging digital experiences, and real-time data analysis.

Machine Learning 86

Machine Learning Manufacturing Entertainment Finance 86

Martech

OCTOBER 4, 2023

First, “After the pandemic, they had to change a lot of flight routes because of border rules,” said Anjlee Majmudar, VP of programmatic, for the airline’s digital marketing partner Brainlabs North America. Get MarTech! The post How Icelandair used programmatic to increase bookings appeared first on MarTech. In your inbox.

Machine Learning 108

Machine Learning Audience Brand Awareness Conversion 108

Basis

JANUARY 24, 2024

Heading into 2024, financial services marketers are facing an unenviable list of challenges: from convincing people to borrow money at today’s record-high rates; to communicating product value and service expertise in an ultra-competitive market full of disruptors; to reaching and converting unbanked, underbanked, or alternative-banking customers.

Advertising 52

Advertising Marketing Cookies Machine Learning 52

Martech

JANUARY 18, 2022

Lisa Loftis, Principal of Customer Intelligence Solutions at SAS, discussed some interesting CX findings from Futurum Research in her presentation at our MarTech conference. Marketers have a responsibility to add more data into their decision-making processes, especially given the technologies available. Data adds customer context.

Machine Learning 121

Machine Learning MarTech ROI Marketing 121

Martech

JANUARY 3, 2022

This description is useful for understanding what some marketing operations teams do and what they aspire to do, but the responsibilities and tasks undertaken by marketing operations organizations vary widely. In this piece, we’ll dive deep into marketing operations and the profile of marketing ops professionals.

Marketing 116

Marketing MarTech Machine Learning ROI 116

Martech Series

OCTOBER 13, 2022

that delivers privacy-first machine learning-based advertising solutions to drive measurable outcomes for healthcare marketers, today announced the launch of AdTheorent Health Predictive Audiences. Marketing Technology News: Voxco Insights Launches Four New Features to Enhance Research Capabilities and Elevate CX.

Audience 80

Audience Healthcare Machine Learning Advertising 80

Martech Series

JUNE 16, 2022

Account-based marketing leader’s latest product updates further help B2B marketers turn insight into action and prove marketing ROI. Marketing Technology News: Getty Images Revolutionizes Visual Communications with VisualGPS Insights Launch. RollWorks Personalization: Platform Enhancements and Pricing.

Machine Learning 91

Machine Learning Cookies ROI Communications 91

Martech

OCTOBER 30, 2023

Personalization is not just a marketing buzzword. It has come a long way from its origins in the 1990s and is now powered by advanced technology, behavioral data and a plethora of marketing tools. However, as personalization becomes a baseline expectation for consumers, it presents new challenges for chief marketing officers (CMOs).

Conversion Rate 116

Conversion Rate Cookies A/B Testing ROI 116

Martech

OCTOBER 6, 2021

Journey Events will map marketing and sales activities to account progression or regression, indicating those activities which are having positive (or negative) impact on moving accounts closer to revenue. RollWorks is a division of machine learning marketing technology platform NextRoll. Learn more here.

Machine Learning 95

Machine Learning ROI Marketing MarTech 95

Martech

OCTOBER 19, 2022

Traditional media ads can’t measure the true ROI of media campaigns in real-time. Ad network vs. ad exchange Types of programmatic advertising How big is the programmatic advertising market? Private marketplaces are invitation-only markets where a set number of publishers invite specific advertisers to bid on their ad inventory.

Advertising 106

Advertising Marketing Ad Exchange Retail 106

Martech Series

OCTOBER 11, 2022

and Europe across B2C and B2B industry verticals, and provides a powerful and proven SaaS platform for customer journey analytics, product analytics, marketing automation and data management. and European markets. Marketing Technology News: Blocore Partners With Animoca Ventures to Spur Discovery of Leading Web3 Companies.

Machine Learning 80

Machine Learning ROI MarTech Marketing 80

Martech

FEBRUARY 23, 2022

Sales enablement platforms can assist marketers in creating, maintaining and curating customizable content that supports sales efforts. Use the following questions as a guideline before beginning the purchasing process: Is your marketing team ready to give the sales team the support it needs to convert more prospects?

Machine Learning 100

Machine Learning Display Advertising SEO Education 100

Martech

JANUARY 22, 2024

Imagine this: Your agency has created a clear and effective digital marketing plan. For digital marketing agencies, driving campaigns is only half the battle. Familiarizing yourself with their martech stack. Understanding this simple yet crucial factor sets apart an effective digital marketing agency.

Agency 103

Agency Communications Machine Learning Conversion 103