Martech Series

JUNE 28, 2022

Marketing Technology News: Cybersecurity Disconnect Between Digitally Free and Unfree Countries Persists While Freedom on the Net Declines. Marketing Technology News: MarTech Interview with Stephan Beringer, CEO at Mirriad. With this integration, customers benefit from deep data discovery and insight into S3 object storage.

Machine Learning 67

Machine Learning GDPR MarTech Marketing 67

VideoWeek

JULY 10, 2023

But understanding the AI opportunity also means understanding AI’s risks and limits, says Vova Kyrychenko, CTO ad ad tech/martech software development business Xenoss. The precision of machine learning and AI algorithms depends on the accuracy of the data used for training.

Ad Tech 52

Ad Tech Machine Learning GDPR Advertising 52

Martech Series

JANUARY 23, 2023

“By switching to AI-generated synthetic data, businesses can work smartly and safely with data, eliminating privacy risks and enabling the free flow of data within an organization and even to third parties, in a way that’s GDPR and CCPA compliant,” says Hann.

Machine Learning 94

Machine Learning GDPR MarTech Conversion 94

Martech

MARCH 9, 2022

The global pandemic has confirmed what many marketers already knew: the telephone is an integral part of the consumer purchase journey. Given all of that promise, marketers are certainly evaluating these technologies and one crucial part of that process is the demo. Get the daily newsletter digital marketers rely on.

Machine Learning 91

Machine Learning GDPR MarTech Marketing 91

Martech

MARCH 4, 2022

Given all of that promise, marketers are certainly evaluating these technologies and one crucial part of that process is the demo. Does the vendor seem to un that derstand our business and our marketing needs? What type of machine learning and/or artificial intelligence does the tool use? Are you GDPR and CCPA compliant?

Machine Learning 96

Machine Learning GDPR Search Advertising MarTech 96

Martech

MARCH 21, 2023

Consumers buying products and services across various online channels leave a trail of every digital marketer’s most important asset — data. DMPs allow marketers to understand customers and their purchasing behaviors better. This leads to more effective marketing campaigns that drive higher engagement and sales.

Data Management Platform 96

Data Management Platform Cookies GDPR Machine Learning 96

Martech

JULY 26, 2022

Speak to your marketing peers at industry events to find out who is using which tool and why. The MarTech website is a great resource for advice and information on vendors. Include details about timelines and the existing martech systems you have deployed. Get the daily newsletter digital marketers rely on.

Machine Learning 82

Machine Learning GDPR MarTech Conversion 82

Martech

OCTOBER 11, 2022

While these changes will benefit the average user without any noticeable difference in how they search and browse online, the switch will require significant changes for marketers and businesses. Google Analytics is a staple tool for marketers to track online activity. What is Google Analytics 4? Does GA4 use cookies? Yes and no.

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Agency Cookies Marketing First-Party Cookies 89

Martech

OCTOBER 30, 2023

Personalization is not just a marketing buzzword. It has come a long way from its origins in the 1990s and is now powered by advanced technology, behavioral data and a plethora of marketing tools. However, as personalization becomes a baseline expectation for consumers, it presents new challenges for chief marketing officers (CMOs).

Conversion Rate 122

Conversion Rate Cookies A/B Testing ROI 122

Martech Series

JANUARY 19, 2023

Reliability and security—SOC2 Type II and GDPR compliant, the Decodable platform is architected for reliability and security, with safety and privacy protocols built in. Fully managed SaaS with serverless architecture—Decodable works with any cloud setup, giving you all the choice and flexibility you need.

Shipping 78

Shipping GDPR Machine Learning MarTech 78

Martech

OCTOBER 15, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, thank you for paying closer attention to my purchases and intent. The Semantic Science ontology includes seasonal categories like Halloween, as well as in-market categories.

Audience 90

Audience Cookies Machine Learning Viewability 90

Clearcode

JUNE 15, 2023

PETs can also help advertisers and publishers comply with privacy regulations, such as GDPR and CCPA. Compliance With Regulations PETs can help companies comply with privacy regulations such as the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA).

Machine Learning 52

Machine Learning GDPR Advertising Audience 52

Martech

NOVEMBER 5, 2021

According to Adobe Experience League , “Predictive Audiences (PA) utilizes AI and machine learning to enable you to target audiences more effectively and take proactive steps to reach your marketing goals.” MOPs Rundown is presented through a partnership between MarTech and Perkuto , a marketing operations consultancy.

Machine Learning 110

Machine Learning Audience GDPR Impressions 110

Martech Series

OCTOBER 19, 2022

Global data privacy software innovator will use growth funding, led by GT Investment Partners and facilitated by Aon, to fuel customer success and expand global partnerships, sales, marketing and industry education. Marketing Technology News: IAS Selected to Provide Transparency to Netflix’s Advertising Platform.

Finance 79

Finance Machine Learning GDPR Education 79

Martech

APRIL 14, 2022

We see them in big data, machine learning and artificial intelligence algorithms, A/B testing. Digital marketing runs on numbers. Marketers must manage their creative teams to best effect. Once upon a time, marketing and advertising was guided mostly by creatives. “We Marketing is math plus magic.

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A/B Testing Machine Learning GDPR Agency 117

Martech

MARCH 15, 2022

The boom for marketing technology has not left behind advertising technology, or adtech, but the digital acceleration wrought by the COVID pandemic has sped things up more. But, there is another reason marketers are taking a fresh look at these technologies. How is adtech changing the marketing landscape? What is adtech?

First-Party Cookies 118

First-Party Cookies Cookies Impressions Ad Exchange 118

Single Grain

APRIL 17, 2023

MarTech has become an essential component of any digital business strategy, so building a well-rounded MarTech stack is critical to drive ROI. In this blog post, we’ll take a closer look at what MarTech is, what role it plays in your company, and how you can develop a MarTech stack that works for you.

ROI 52

ROI MarTech SEO Machine Learning 52

Martech

AUGUST 26, 2021

Marketers and advertisers are facing choppy waters at the confluence of two powerful currents: a vigorous new era of consumer data privacy, rolling into “data-driven everything” practices like personalization and programmatic advertising — both now turbo-charged by artificial intelligence and machine learning.

MarTech 125

MarTech Machine Learning Cookies Pop-Up 125

Martech

JANUARY 5, 2023

How organizations will transform their martech stacks and digital experiences. How data will change marketing in the new year. Data is at the center of what marketers do, and this will be a prime focus for marketers in 2023. Here are some ways data will change marketing in 2023. Digital media and advertising.

Marketing 107

Marketing GDPR eCommerce Machine Learning 107

Martech Series

FEBRUARY 2, 2023

Once the data is analyzed using artificial intelligence (AI) or machine learning tools, you can suggest better products to your customers and eventually push out the competition, much like a company with significant network effects does. So, it is clear that leveraging customer data is essential for building a market advantage.

Marketing 102

Marketing Conversion Rate Click Through Rate Cookies 102

Martech

JUNE 20, 2023

Many CDPs and marketing technologies can query a database. Additionally, common connectors for email platforms and other martech may provide the client with datasets it hadn’t previously stored. Dig deeper: Where should a CDP fit in your martech stack? Composable puts the data warehouse at the center of the marketing universe.

Machine Learning 102

Machine Learning MarTech GDPR Audience 102

Martech

FEBRUARY 24, 2022

The global pandemic has confirmed what many marketers already knew: the telephone is an integral part of the consumer purchase journey. More and more enterprise marketers are using call analytics platforms to collect, analyze and act upon the growing volume of caller data now being captured from the billions of inbound calls to businesses.

Marketing 97

Marketing Healthcare Real Estate Conversion 97

Martech

SEPTEMBER 22, 2021

A customer data platform, usually called a CDP , is a marketer-managed system designed to collect customer data from all sources, normalize it and build unique, unified profiles of each individual customer. The result is a persistent, unified customer database that shares data with other marketing technology systems.

Marketing 120

Marketing Machine Learning GDPR Healthcare 120

Martech Series

FEBRUARY 15, 2023

Marketing Technology News: Meltwater Named to G2 Best Software Awards for Second Year in a Row “With over 20 years providing award-winning IT solutions for SMBs, GFI uniquely understands the importance of a comprehensive IT management solution for MSPs,” said Eric Vaughan , CEO, GFI Software.

Machine Learning 85

Machine Learning GDPR Communications MarTech 85

Martech

JANUARY 13, 2022

Marketo is perhaps one of the best-known marketing automation platforms for marketers. Since then it has been integrated into San Jose, California-based Abobe’s suite of marketing software. Marketing analytics to prove and improve business impact. Marketo Sales Connect to coordinate sales and marketing.

ROI 122

ROI Machine Learning Conversion Rate GDPR 122

Single Grain

JUNE 25, 2021

Chrome is the most popular browser on the market. Moving away from the targeted ads enabled by third-party cookies could replicate the drop in ad revenue and B2B MarTech companies’ share prices that followed Apple’s implementation of intelligent tracking prevention in Safari. Let's take a look at several reasons. 1) User Data Misuse.

Cookies 64

Cookies First-Party Cookies GDPR SEO 64

Clearcode

MAY 18, 2023

Governments have enacted bills such as the General Data Protection Regulation (GDPR) , Digital Markets Act (DMA), and Digital Services Act (DSA) in the European Union, Lei Geral de Proteçao de Dados in Brazil, and the California Consumer Privacy Act (CCPA) in the United States to establish standards for data protection.

Ad Targeting 55

Ad Targeting GDPR Cookies Machine Learning 55

Clearcode

MAY 10, 2023

My name is Michael Sweeney, and I’m the head of marketing here at Clearcode. I’ve been on both the AdTech side and also on the publisher side, and since the rise of GDPR, the move towards the privacy-first type of advertising has taken hold and data clean rooms aim to fill that gap. Michael Sweeney : Hello, everyone.

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Pharmaceuticals Advertising Media GDPR 52

Martech

FEBRUARY 11, 2022

With so many brand messages flooding customer inboxes and smartphones, it’s no wonder marketers are having a hard time connecting with audiences. Even with more technology solutions available than ever before, 74% of marketing leaders say they struggle to scale their personalization efforts, according to a Gartner survey.

Marketing 120

Marketing Machine Learning Audience MarTech 120

Martech

APRIL 1, 2024

Break-neck rates of change are inevitable as digital marketing responds to technological advancements, shifting consumer behavior and policy demands. For the past three decades, marketers have been leading the way on the web, adapting to constant changes. Projections show that digital marketing in the U.S.

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Advertising GDPR Clickbait Brand Lift 125

Single Grain

DECEMBER 6, 2019

This epic list article has been updated to include 20 more digital marketing trends to help you get ready for next year! At one time, artificial intelligence, data-driven marketing and voice search engine optimization (VSEO) were ambitious concepts bordering on the ridiculous. Dive Deeper: AI Trends in Marketing for 2019 [Infographic].

Marketing 145

Marketing SEO Conversion Audience 145