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How to Boost Conversions with Website SEO?

Ad Rants

You might have the best product or service in the world and invest in a great-looking site that gets a good amount of traffic, but it's all for nothing if you aren't getting conversions. Learn about some conversion rate optimization tips that can help you boost your conversions.

SEO 254
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Alida Launches Conversational Surveys

Martech Series

Alida, a leader in experience management, delivered its Fall 2022 product release, bringing to market new technology innovations on its market-leading Total Experience Management (TXM) platform, including a new Conversational Surveys product.

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What is a conversion optimization platform?

Martech

Over the last several years, digital marketers have been focused on delivering a customer experience (CX) that differentiates them from the competition. Conversion optimization platform functionality typically includes: A/B and multivariate testing.

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Going back to basics: Marketing as a conversation

Martech

Think of a great conversation you’ve had recently. The key to any conversation is at least two people engaging in a substantive back and forth. Marketing is the same. At the core of all good marketing is a great conversation. That’s not a conversation.

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Airmeez Deploys SoundHound to Deliver Effortless Conversational Experiences

Martech Series

technology to bring a seamless conversational AI experience to software-as-a-service intelligent virtual assistant, notification and customer engagement solutions.

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Dealtale Announces the First Conversational AI Technology for Performance Marketing Analytics

Ad Tech Daily

For the first time, marketers of all disciplines can ask deep questions about their performance data and instantly receive answers–including predictive and prescriptive analysis–without any technical expertise.

Ad Tech 91
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Intelligent Chat Helps B2B Marketers Increase Lead Generation and Improve Sales Conversions, Botco.ai Survey Finds

Martech Series

Eighty-five percent of B2B companies that conduct demand generation campaigns also leverage chatbots or conversational marketing agents to support those campaigns — to great success in most cases.

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Cognigy Achieves AWS Conversational AI Competency Distinction

Martech Series

Cognigy has achieved the Amazon Web Services Conversational AI Competency distinction. Cognigy announced that it has achieved the Amazon Web Services (AWS) Conversational AI Competency distinction. Marketing Technology News: REAL Messenger Welcomes New Chief Data Officer Kamal Shaik.

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VoiceFoundry Achieves AWS Conversational AI Competency

Martech Series

one of the largest, global customer experience (CX) technology and services innovators for end-to-end digital CX solutions, announced that VoiceFoundry, a TTEC Digital company, has achieved the Amazon Web Services (AWS) Conversational Artificial Intelligence (AI) Competency.

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Overcoming Digital Fatigue: How Conversational ABM Can Confront The Marketing Oversaturation Problem

Martech Series

Conversational interactions offer the opportunity to flex the full powers of ABM’s personalized approach while avoiding the potentially detrimental drawbacks of digital fatigue. Conversational marketing is fast becoming a core offering for enterprise ABM marketers – but scaling the nuance and complexity of a human-to-human dialogue takes more than a chatbot app. Marketing Technology News: MarTech Interview with Greg Goldfarb, VP Commerce Products at GoDaddy.

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An Advanced Guide to Create an Editorial Calendar That Boosts Conversions

Ad Rants

If you're serious about content marketing, you need to have a solid editorial calendar in place. Not only will this keep your content strategy organized and on track, it can also help boost your conversion rates.

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Google Is Creating A Panel To Feed Its Conversion Models

AdExchanger

Surveys are on the rise, marketers are turning their attention to media mix modeling (MMM) – and Google is recruiting participants for an online panel through a partnership with Gallup. Data Allan Thygesen attribution modeling conversion measurement google online panel privacy sandbox testin

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CTV Advertisers Saw 21% Higher Conversion Rate YOY in Q4

MNTN

Despite the economic uncertainty during the last few months hanging like a cloud over marketers everywhere, one channel in particular seems to be weathering the storm. Many streamers are also potential B2B prospects, but not many B2B marketers are leveraging CTV for advertising.

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How to Boost Conversions with Your Article’s Featured Image

Single Grain

Visual content can certainly boost engagement and brand memorability, but only if you create an effective visual marketing strategy. Here are four way to boost conversions with each article's featured image: 1) Use Schema.org to Help Images Show Up in Google SERPs.

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Tips to Improve Conversions for Your Pay-Per-Click Campaigns

Ad Rants

There's nothing more frustrating than getting lots of clicks without any conversions. Here are some practical tips to help you improve conversions for your next PPC campaign. It's also beneficial to work with a digital marketing specialist with proven results in your industry.

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Marketing 360 Helps Apartment Complex Increase Conversions with Organic Strategy

Martech Series

Investing in a well-rounded, multi-channel marketing strategy can help increase brand awareness and visibility, but most small businesses owners know that it all comes down to increasing conversions. In this case study, Marketing 360 discusses how an apartment complex was able to increase their organic conversions with the help of their Marketing 360 Marketing Success Manager and a well executed organic marketing strategy.

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Gupshup.io’s Conversational Engagement Products are Now Available on the Microsoft AppSource

Martech Series

Gupshup.io , the world’s leading Conversational Engagement Platform, announced the availability of its pre-built virtual assistants for the Retail and BFSI industry on Microsoft AppSource, an online cloud marketplace providing tailored line-of-business solutions.

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How Brands Can Drive Personalization at Scale Using Conversational AI

Martech Series

Conversational AI helps brands navigate this. Conversational tech solutions are getting better at driving a unified omnichannel experience. Micro-conversations via voice, video, or text enable tailored recommendations to consumers at every step of brand engagement.

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Does your company need a conversion optimization platform?

Martech

Conversion optimization platforms (COPs) enable marketers to systematically test and personalize websites, mobile apps and other touch points to provide each user with a satisfying experience. Dig deeper: What is a conversion optimization platform?

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Flipboard Elevates Conversation and Community

Martech Series

Flipboard , the world’s first social magazine, introduces a new set of features aimed at fostering conversation around the content people share on its platform. This marks a shift in emphasis towards community and conversations around shared interests on Flipboard.

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Conversational Intelligence Startup Jiminny Closes $16.5 Million Series a Round

Martech Series

Latest major investment in the conversation intelligence market which is experiencing rapid growth. Jiminny, a UK headquartered conversation intelligence provider supporting sales teams across the world, has closed a $16.5

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Should Marketers Use Conversational AI to Enable Better Online Journeys?

Martech Series

Conversational AI can enable eCommerce and retailer/e-tailer units to drive better customer experiences during the holiday rush. This is why brand marketers belonging to these segments need to strengthen their conversational AI experience to differentiate their customer journeys….

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Cognigy Named to Constellation ShortList for Conversational AI

Martech Series

Company Changing the Rules for Conversational AI Is Recognized for Its Comprehensive, Cutting-edge Platform, Cognigy.AI. Cognigy , a market leader in Conversational AI, announced that it was named to the Constellation ShortList for Conversational AI in Q3 2022.

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Symbl.ai Enhance Conversation Intelligence Accessibility With Managed Libraries and Recommendations

Martech Series

allows software developers to gain insights into human dialogue with automatic summaries of conversations including identifying the topics of discussion, questions raised, action points, tone, sentiment, and intent. Symbl.ai

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Basis Technologies Enables Cookieless Conversion Attribution in Programmatic Advertising

Martech Series

Automatically Prepares Customers with Yearlong Runway to Normalize Cookieless Conversion Tracking. Operated in a privacy-compliant manner, the pixel tracks both standard and cookieless conversion attribution. Distinguishes if a conversion was cookie or non-cookie based.

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60+ Conversion Rate Optimisation for 2023

AdPushup

Conversion Rate Optimization and A/B testing are both popular services today, simply because of the direct and indirect benefits they have on the bottom line of businesses.

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Guide to Navigating the Future of Healthcare With Conversational AI

Martech Series

To ensure healthcare organizations understand the opportunities, challenges, and best practices of developing and deploying multilingual chatbots, Welocalize has published a complimentary guide, “Navigating the Future of Healthcare with Conversational AI.”.

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Marchex Adds More Than 300 Auto Dealers to its AI-Powered Conversation Intelligence Cloud Platform During the Prior Twelve Months

Martech Series

That is, consumers want to call and have conversations with dealers ahead of in-person dealership visits to simply validate what is specifically available and at what price, or to understand how to purchase a vehicle.

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CalAmp Announces Restructuring Plan to Accelerate Conversion to a Software and Subscription Services (S&SS) Business Model

Martech Series

Customer Experience Management Technology Accelerate Conversion Announces business model business model conversion CalAmp employees News organizations worldwide safety software subscription services various functions Visibility

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Uniphore Recognized as Major Contender in Conversational AI by Latest Everest Group PEAK Matrix

Martech Series

Conversational Automation Platform Recognized for its High Market Impact. Uniphore’s flagship conversational AI and automation platform is the industry’s only platform that delivers a complete analysis of intent, sentiment, emotion and tone for every contact center conversation.

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How Remarketing Can Help Increase Conversions

Single Grain

Good marketers know that it’s a rare occurrence for a new visitor to land on a website for the first time and buy a product right then and there. How can you leverage that knowledge to increase our retargeting conversion rates? One online retailer increased their conversation rate by a 161% (compared to their previous campaigns) as a result of a remarketing campaign. The potential for business growth and conversion rate increases can be staggering. NOW UPDATED!

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LivePerson Named Leader in Globe Report for Conversational AI

Martech Series

LivePerson , a global leader in customer engagement solutions, announced today that it has been named a Leader by Aragon Research in the Globe for Conversational AI for the second year in a row. The report highlighted LivePerson’s wide base of customers across industries, innovative solutions for contact center, marketing, and sales teams, and strong partner network. “As the Conversational AI market matures, demand for improved conversational experiences is growing.

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Zoho Launches Blended Conversations for Zoho Desk, Delivering Highly Contextual and Conversational Customer Service Experiences

Martech Series

New capabilities include Blended Conversations, a seamless combination of human-driven and bot-powered conversational service experiences, as well as several refinements to the user interface. ” Marketing Technology News: Using SEO to Build a Marketing Strategy for the Future.

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Autoflow Introduces Its Website Widgets to Promote Text Conversations and Appointments From Website Visitors

Martech Series

Autoflow announces its website widgets that are designed to maximize the opportunity of turning website visitors into engaging text conversations and booked appointments.

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How testing can give your email marketing a conversions boost

Martech

Most marketers have some kind of email program, but are they emailing with a purpose? At the second day of MarTech, Kath Pay, CEO of Holistic Email Marketing, showed how testing emails can improve customer engagement and boost conversions. Email Marketing Performance

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Ada Recognized as a Strong Performer in Conversational Automation

Martech Series

Conversational AI platform receives differentiated rating in product vision and use cases criteria in report by Independent Research Firm. The report also states that Ada “supports inbound and outbound event-triggered conversations in more than 100 languages.”

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Capacity Acquires Textel to Enable Businesses With Conversational AI in SMS

Martech Series

Marketing Technology News: MarTech Interview with Susan Beermann, CMO at Contentstack “Providing the ideal customer experience is top of mind for businesses, but can create redundant tasks that prevent employees from focusing on more complex projects requiring a higher level of attention.

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Four Reasons Why Conversational Commerce is the Future of Customer Engagement

Martech Series

The foundation of conversational commerce is the ability to engage with customers along every step of the customer journey, in whichever channel they prefer – essentially, a customer-first approach that enables more meaningful conversations. This is conversational commerce.

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Modulos Launches Data Copilot™, the World’s First Conversational AI to Revolutionize Trustworthy AI Development at MWC23

Martech Series

Modulos AG is proud to announce the launch of its world-first GPT-based conversational AI platform at the Mobile World Congress in Barcelona, designed to revolutionize the way data scientists and business leaders approach trustworthy AI development.

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Voicebot 3000 Automates Repetitive Verbal Conversational Tasks

Martech Series

But in the broader conversational sense, the technology is rather limited, and can be very frustrating at times from a customer experience perspective. Marketing Technology News: MarTech Interview with Liz Carter, CMO at Reputation.

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EXCEL USERS REJOICE: Akkio Launches Chat Data Prep, the First Machine Learning Platform to Transform Data Using Ordinary Conversational Language

Martech Series

Akkio’s new Chat Data Prep allows users to transform spreadsheet data by typing in conversational language rather than entering traditional formulas and formatting commands. Marketing Technology News: Samba TV and MiQ Reach Multi-year Commercial Agreement.

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Vonage Recognised as Established Leader in Conversational Commerce by Juniper Research

Martech Series

Conversational Commerce is an in-demand retail trend that capitalises on the growing convergence of shopping and conversations on platforms such as Messenger, WhatsApp and Instagram, using the chat feature to create a seamless shopping experience.

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Tagger Media Announces Rebrand and New Offering for Streamlined Conversion Tracking

Martech Series

Influencer Marketing Platform Introduces a New Visual Identity in Tandem with New Technology. Top influencer marketing and social intelligence platform Tagger Media announces its rebrand, including new service offerings and a refreshed visual identity.