Martech

APRIL 17, 2024

Composable CDP GrowthLoop and information company TransUnion have announced a new partnership to optimize audience reach and ad spend. The problem that is the focus of this partnership is the reported low match rate between a business’s first-party data and the third-party data from advertising platforms like Google and Facebook.

Audience 105

Audience Cookies MarTech Marketing 105

Adweek

OCTOBER 25, 2023

At its unBoxed event today, Amazon Ads announced Sponsored TV, a new self-service advertising product that allows all brands that sell on Amazon in the U.S. to reach audiences on streaming TV, including on Amazon Freevee, Twitch and third-party services through Fire TV.

Advertising 355

Advertising Audience 355

IAB Tech Lab

APRIL 24, 2024

We understand that effectively reaching target audiences remains a key concern for marketing leaders. In fact, over half (53%) of executives worldwide say their leading concern regarding their digital advertising strategy is being able to reach target audiences effectively at scale (source).

Audience 64

Audience Advertising Marketing 64

The Ad Tech Blog

APRIL 15, 2024

Out-of-home advertising is undergoing a transformation that marries the vast visibility of public ads with the precision and adaptability of AI. This fusion is changing the nature of public space advertising and reshaping how businesses connect with their audiences. How does AI enhance OOH advertising?

Advertising 130

Advertising ROI Impressions Audience 130

Exchange Wire

MARCH 12, 2024

First-id and Microsoft Advertising are collaborating to create a programmatic advertising solution that protects privacy and allows addressability, without relying on third party cookies. The French company, in partnership with Microsoft Advertising, aimed to help buyers reach their campaign objectives [.]

Audience 75

Audience Advertising Cookies 75

MNTN

MARCH 8, 2024

Even with so much up in the air, there is little to concern advertisers. And while various streaming services may be battling for profitability and decreasing subscriber churn, savvy advertisers can avoid all of that noise with an audience-first approach to CTV advertising.” The era of Peak TV may be over.

Audience 111

Audience Advertising Media Marketing 111

Adweek

SEPTEMBER 13, 2022

Google is helping publishers more easily share their first-party data with advertisers in the open exchange by integrating with the IAB Tech Lab's seller-defined audiences taxonomy solution, as the digital advertising ecosystem braces itself for cookie deprecation in 2024.

Audience 227

Audience Cookies Advertising Marketing 227

AdExchanger

JUNE 27, 2023

The post The Advertising Industry Needs To Invest More In Hispanic Audiences appeared first on AdExchanger. But Spanish speakers are sorely underrepresented in measurement ratings, so media companies need to get more comfortable with privacy-safe data sharing.

Audience 109

Audience Advertising Media 109

IAB Tech Lab

FEBRUARY 26, 2024

Google’s Privacy Sandbox introduces a number of APIs that impact how advertising is bought and sold. Others, like the Protected Audience API, are significantly more complex and require the evolution of OpenRTB for clear […] The post Introducing Initial OpenRTB Support for the Protected Audience API appeared first on.

Audience 127

Audience Advertising 127

Digiday

OCTOBER 15, 2023

Black Friday signals the start of the holiday ad frenzy, and TikTok wants to get a hefty chunk of ad dollars this year, according to materials the short-form video app sent to prospective advertisers that were reviewed by Digiday. advertising agency last month. advertising agency last month.

Audience 98

Audience Advertising Agency Media 98

Exchange Wire

NOVEMBER 9, 2023

Ad tech curation represents an evolution in digital marketing, where the precision of technology intersects with the art of advertising to unlock new audiences. The post How Curation Unlocks Fresh Audiences for Marketers appeared first on ExchangeWire.com.

Audience 105

Audience Marketing Ad Tech Media 105

PubMatic

APRIL 25, 2024

Audience addressability has been in the spotlight within the digital advertising industry since Google first announced plans to phase out third-party cookies four years ago. The post Cracking The Audience Addressability Code Through Google’s Privacy Sandbox appeared first on PubMatic. But signal loss is nothing new.

Audience 57

Audience Cookies GDPR Retargeting 57

AdExchanger

AUGUST 18, 2022

But advertisers and agencies are slow to realize that. Continue reading » The post Advertisers Are Missing Key Audiences – Even Before Third-Party Cookies Disappear appeared first on AdExchanger. Today’s column is written by Aaron McKee, CTO at Blis.

Cookies 109

Cookies Audience Advertising Ad Tech 109

Adweek

FEBRUARY 8, 2024

The National Football League has a huge Latinx audience, but one that is still underrepresented in the ads we see during the Super Bowl broadcast. Now that TelevisaUnivision has the rights to air the Super Bowl for the first time, its largest Spanish-language station, Univision, is pulling in some of the biggest brands for its.

Advertising 318

Advertising Audience 318

Adweek

JUNE 13, 2022

Consumers often jump at any opportunity to avoid ads. When an ad break disrupts a program in network TV's carefully curated prime-time schedule, many viewers take that bathroom break or grab a snack from the kitchen, while digital users are increasingly flocking to ad blockers or skipping pre-roll ads the moment the content lets them.

Audience 246

Audience Advertising 246

Ad Monsters

MARCH 12, 2024

In this series, Admonsters will examine some cookie-free alternatives to audience development and targeting. He never liked the assumptions that third-party cookies forced people in the industry to make to tell stories about their audiences and determine who to target. The company provides 39 core audiences (home type, own v.

Cookies 98

Cookies Audience Manufacturing Education 98

AdExchanger

APRIL 25, 2024

Marketers and advertisers are rightly tired of this limbo. There are much better alternatives to the surface-level […] The post Beyond Cookies: Using Location Intelligence To Power Privacy-First Audience Segmentation appeared first on AdExchanger. But at this point it’s clear they don’t have to keep watching.

Cookies 59

Cookies Audience Pop-Up Advertising 59

Adweek

NOVEMBER 14, 2023

Editor's note: In this article, Adweek deviated from its style of using Latinx due to the writer's preference. Latine is a gender-neutral form of Latino. Let's hire a diverse candidate for this role." "We We should target underserved communities with this campaign." "We We need more minorities in this spot." We've all been in rooms where these.

Audience 312

Audience Advertising 312

AdExchanger

JANUARY 3, 2023

Ad Nauseam Launching an advertising business is almost always trickier than it might seem on the surface. The post The Second-Order Effects Of Advertising; Galloping Toward TV Audience Guarantees appeared first on AdExchanger. Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.

Audience 96

Audience Advertising Ad Exchange Agency 96

Exchange Wire

NOVEMBER 28, 2023

The Spanish digital advertising marketplace has significantly increased levels of quality and flexibility in its client offering through using Permutive’s innovative Audience Platform solution. Reaches 5 million users in activatable social networks Has the capacity to enrich profiles of nine different audience [.]

Audience 103

Audience Advertising 103

Martech

APRIL 19, 2024

Regardless of the company or purpose, advertising on a local scale has different tactics than on a national scale. This precision targeting ensures that your message resonates with the right target audience. Budget friendliness: Local advertising is often more accessible for small businesses.

Advertising 115

Advertising Marketing Geo targeting Retail 115

AdExchanger

JANUARY 4, 2023

The post Meet Shopify Audiences (But It Ain’t Advertising); Microsoft Bing Embraces Chatbot Mode appeared first on AdExchanger. Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The One-Stop Shop Shopify is loath to earn ad dollars, but fills a valuable niche as a payment.

Audience 104

Audience Advertising Ad Exchange 104

Martech Series

NOVEMBER 1, 2022

The acquisition adds to My Code’s growing portfolio of owned and operated multicultural media properties and provides advertisers with seamless access to the Hispanic Connected TV market. Hispanic audiences. Marketing Technology News: MarTech Interview with Mary Gilbert (Kerford), CMO at Folloze. “As

Entertainment 91

Entertainment Audience Advertising Manufacturing 91

AdExchanger

JANUARY 22, 2024

In the wake of 2020’s Black Lives Matter protests, the advertising industry appeared unified around promoting diversity, equity and inclusion (DEI) for underserved communities. There have always been questions about how committed advertisers really are to DEI.

Audience 127

Audience Agency Advertising Media 127

illumin

DECEMBER 4, 2023

US audiences will soon notice their Disney+ and Hulu subscriptions are one and the same. This means audiences will get all the same shows they love, just in the same place. How will this impact advertisers? The question at the top of every advertiser’s mind in times of change is: how is this going to impact my strategy?

Audience 93

Audience Advertising Ad Tech Marketing 93

Martech Series

OCTOBER 13, 2022

Industry’s most privacy-forward, customizable and accurate audiences optimized with predictive targeting to drive superior performance. that delivers privacy-first machine learning-based advertising solutions to drive measurable outcomes for healthcare marketers, today announced the launch of AdTheorent Health Predictive Audiences.

Audience 80

Audience Healthcare Machine Learning Advertising 80

Martech

DECEMBER 14, 2021

Samsung Ads, a leader in advanced TV advertising, announces the 2022 rollout of its Samsung Onboarding Partner Program. The program will allow marketers access to curated audiences through data partners that include Adobe, Experian, LiveRamp, Merkle and Oracle. More partners are slated to join next year. Why we care.

Audience 106

Audience Advertising MarTech Media 106

Digiday

OCTOBER 18, 2023

Publishing execs representing media companies from The Sun to Betches Media touted their ability to grow and engage audiences to marketers at Advertising Week, focusing their pitches and panel sessions on their strategies to reach niche audiences. team to develop direct partnerships across both companies’ brands and audiences.

Audience 81

Audience Advertising Marketing Media 81

MNTN

AUGUST 30, 2023

Our engineers are obsessed with precise audiences. So naturally, they couldn’t wait to put their passions together and remodel MNTN’s audience builder. Now, with MNTN’s Universal Audiences, you can build TV audiences with the same control, ease, and precision of paid social advertising. Want a Closer Look?

Audience 98

Audience Social Advertising Conversion Marketing 98

Martech Series

DECEMBER 19, 2022

Audience networks are being used by criminals to defraud advertisers of tens of billions of dollars every year. Click fraud prevention service Polygraph is advising advertisers to beware of audience networks if they want to minimize their exposure to click fraud. Audience networks are where the fraud happens,” said Vanes.

Audience 59

Audience Advertising MarTech Marketing 59

Martech Series

JANUARY 31, 2023

Advertisers can easily activate their first-party customer data on the platform via Lytics Lytics , the next generation customer data platform (CDP), has been listed in the LinkedIn Marketing Partner Directory, the central destination for audiences to discover certified LinkedIn Partners.

ROI 80

ROI Audience Advertising Marketing 80

AdExchanger

FEBRUARY 27, 2024

Orange142, which has worked with the bureau before, focused on […] The post Why The Atlanta Convention & Visitors Bureau Prioritizes ‘Audience Before Content’ appeared first on AdExchanger. The bureau tapped Orange142, a digital media company owned by Direct Digital Holdings, to get the job done.

Audience 120

Audience Media Ad Targeting Advertising 120

illumin

MARCH 28, 2024

Now they must adjust to the evolving needs of consumers, making relying solely on ad revenue impossible – are audience-pay models the answer? Audience-pay models aren’t new. While publications still relied on advertising revenue to subsidize their income, it did not make up the portion of income it does today.

Audience 59

Audience Ad Tech Advertising Media 59

VideoWeek

MARCH 13, 2024

The upgrade adds extended reporting of traded audiences to the tool, which aims to measure deduplicated reach and frequency across linear and streaming channels. The measurement tool now carries 14 of the “most used” traded audiences, giving media buyers access to ad campaign performance across these audiences.

Audience 59

Audience Media Advertising Agency 59

Martech

FEBRUARY 22, 2024

The marketing landscape is increasingly oversaturated, making niche advertising crucial for marketers aiming to connect with specific audiences. This article delves into the world of niche markets, exploring the challenges marketers face, the evolution of niche advertising and actionable strategies to succeed.

Advertising 125

Advertising Marketing Education Audience 125

Digital Turbine

MARCH 19, 2024

The latest BRAG report highlights the “Brands in Games” opportunity, showing how mobile games connect with diverse audiences. Seize this prime opportunity to engage with a diverse audience and maximize your monetization potential. This audience are not just thrill-seekers in gaming but also adventure sports, and more.

Audience 52

Audience Retail Conversion Advertising 52

Martech Series

OCTOBER 28, 2022

The advertising industry faces particular challenges and opportunities at the moment with third-party cookies about to expire. But without cookies, and the ability to use personal data in advertising, the industry is now facing significant disruption. Yet without this data, marketers face advertising to anonymous users.

Audience 103

Audience Machine Learning Cookies Brand Awareness 103