Relevant-Digital

OCTOBER 17, 2022

Founded in 2012, Finnish Relevant Digital offers digital advertising-related technologies and services to help media companies increase their revenue on digital services.

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Digiday

SEPTEMBER 12, 2022

The IAB Tech Lab’s seller-defined audiences specification is one of many, many digital ad industry efforts to replace the third-party cookie with purportedly privacy-friendly alternatives. It’s effectively a cohort-based targeting method packaged with a nutrition label for the corresponding ad targeting data.

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Digiday

JANUARY 22, 2023

Disney debuted Disney+’s ad-supported tier last December with a fairly basic feature set for advertisers. For example, advertisers couldn’t target ads to specific audiences like they can on Disney’s other ad-supported streamer, Hulu. And then the full suite of targeting in July.”

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Digiday

FEBRUARY 8, 2024

Mark Slade, vice president of brand, Digital Turbine Advertisers are hyper-focused on the next wave of mobile ad targeting. Without immediate action, however, research shows that even if they meet the challenge of navigating Google’s Privacy Sandbox later this year, they’ll still be wasting 65% of their ad spend.

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Digiday

OCTOBER 20, 2022

For many of the media companies on stage at Advertising Week in Manhattan this week, it’s clear “go big or go home” is the shared strategy for video content this year. WSJ’s Buy Side execs hope Twitter audiences will tune into its live stream shopping shows to convert viewers into consumers. Podcasters have their moment.

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The Ad Tech Blog

APRIL 1, 2024

Tech advancements have significantly influenced the evolution of advertising. Google’s ad tech algorithms are at the heart of these advancements. 5 Key Features of Google Ad Tech Google’s ad tech ecosystem is built around several core features that enable advertisers to reach their target audience effectively.

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Basis

MARCH 14, 2024

The forthcoming “cookie-pocalypse” marks a pivotal moment in the advertising industry, as marketers grapple with a privacy-centric landscape and widespread signal loss. So, what is contextual targeting, how does it work, and why is it here to stay in the digital advertising landscape? What Is Contextual Targeting?

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Brid.tv

JULY 20, 2022

With the upcoming death of the third-party cookie, many publishers and advertisers are looking for alternate solutions for reaching their ideal audiences. Read this article to find out why contextual video ad targeting is the best option for publishers.

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The Ad Tech Blog

APRIL 5, 2024

The latest developments in Google’s ad tech, particularly its focus on machine learning and AI, have significantly altered digital advertising strategies. These advancements enable marketers to improve ad performance, gain valuable insights, and achieve better ROI on their campaigns.

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Basis

JANUARY 26, 2024

Of course, advertising industry professionals are no strangers to goal setting, strategy development, and performance measurement. We need those skills to fuel 2024’s forecasted ad spend growth , which follows 2023’s rocky start but generally stable finish.

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Clearcode

DECEMBER 6, 2022

One such alternative to third-party cookies comes the IAB Tech Lab in the form of its Seller Defined Audiences (SDA) standard. The SDA leverages other IAB Tech Lab standards, notably Audience Taxonomy, IAB Tech Lab Data Transparency Standard, and IAB Tech Lab’s Transparency Center. What Are Seller Defined Audiences (SDA)?

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Admixer

APRIL 17, 2020

DSP and DMP are two crucial components of the programmatic ecosystem that match ads with the most relevant audience. DMP is paramount to data-driven advertising and precise targeting. The post DSP and DMP: Why You Need Both for Effective Ad Targeting appeared first on Admixer.Blog.

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Basis

JANUARY 24, 2024

Retail and e-commerce advertisers have long depended on third-party cookies for audience targeting and campaign success attribution. marketers needed a way to target audiences with personalized ads for specific products and to then measure the impact of their efforts. The first is targeting.

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Digital Remedy

OCTOBER 19, 2022

Cutting through the noise with your political advertising campaign can often seem like an impossible task—leaving some campaign managers searching for new and inventive ways to broadcast their candidate’s message. One way some campaigns are attempting to break through the noise is with podcast advertising.

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Advertising Audience Retargeting Media 105

Monetize More

MAY 23, 2023

As the gaming industry continues to grow at an unprecedented rate, in-game advertising has emerged as a powerful tool for publishers, allowing them to capitalize on their audiences while delivering value to brands. In-game advertising has become a popular way for game developers to monetize their games.

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AdExchanger

OCTOBER 24, 2023

Comscore’s programmatic ad targeting division, Proximic, unveiled new audience segments for political advertisers to help them reach people based on what they watch and the political campaigns they’ve already seen. The post Comscore’s Proximic Adds New Political Segments To The Trade Desk appeared first on AdExchanger.

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Digiday

APRIL 18, 2023

It was a stay of execution prompted by a lack of popular industry support for some of Google’s proposed alternatives to ad targeting and tracking methods inside its dominant web browser Chrome without cookies. “We decided to give it the name of Protected Audience API.” ”

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MNTN

APRIL 14, 2023

However, nearly half of CTV viewers said they would rather pay less and receive some ads when adding a new streaming service. Advertising attention was found to increase with age, and younger CTV viewers were found to be harder to engage. The post CTV Advertising Attention Time Increases With Age appeared first on MNTN.

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Martech

OCTOBER 19, 2022

Programmatic advertising gives you all those good, actionable insights into campaign performance. It does this while letting you target your ads to exactly the audience you’re looking for. So here’s what you need to know about programmatic advertising. Table of contents What is programmatic advertising?

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Advertising Marketing Ad Exchange Retail 110

Basis

JANUARY 24, 2024

We know—that’s not much consolation, given the critical role third-party cookies have historically played in digital advertising functions. To help advertisers find their footing this year, we called on restaurant and dining marketing expert Vanessa Allen, Basis VP of Integrated Client Solutions.

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Basis

MARCH 14, 2024

The forthcoming “cookie-pocalypse” marks a pivotal moment in the advertising industry, as marketers grapple with a privacy-centric landscape and widespread signal loss. So, what is contextual targeting, how does it work, and why is it here to stay in the digital advertising landscape? What Is Contextual Targeting?

Advertising 52

Advertising Cookies CPM Retargeting 52

AdvertiseMint

AUGUST 20, 2023

Are TikTok ads safe? TikTok’s fast-growing user base has helped it cement itself as one of the top advertising platforms. Yet, questions persist regarding the safety of its ads. This article will discuss what you should know about TikTok ads, including the potential risks and the safety measures in place.

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Advertising Ad Targeting Audience Video Ads 52

Smart-Hub

JULY 3, 2023

In an era of unprecedented technological advancements, the landscape of advertising has undergone a remarkable transformation. Today, businesses are increasingly turning to programmatic audio advertising as a powerful tool to effectively reach their target audiences and drive meaningful results.

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Adtelligent

JULY 19, 2022

What is Digital Advertising. Digital advertising is any advertising that happens in a digital space. There are several ways of organizing this process that includes various tools to help spread the ads through different channels. You can see the online advertising ecosystem described in the picture below.

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MNTN

NOVEMBER 16, 2023

With a broad reach and a variety of targeting options available, Hulu can connect your brand with more people who are likely to buy your products or services. Hulu lets you target your audience based on demographics, location, and interests, pairing your ads with the content your customers are watching.

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MNTN

NOVEMBER 16, 2023

With a broad reach and a variety of targeting options available, Hulu can connect your brand with more people who are likely to buy your products or services. Hulu lets you target your audience based on demographics, location, and interests, pairing your ads with the content your customers are watching.

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Advertising Marketing Audience Ad Targeting 52

Ad Monsters

APRIL 20, 2023

It’s a problem when journalists at prominent publications warn consumers not to purchase items they see advertised online because the products are likely to be overpriced and kind of suck. First, Julia Angwin of the New York Times wrote an article warning consumers not to purchase stuff they see advertised online.

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Digiday

APRIL 22, 2024

We’ll also examine challenges marketers face on the platforms and provide a guide to which platforms are right for key advertiser needs. This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.

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Digiday

FEBRUARY 23, 2023

Register for free to watch more of the discussion and learn how Roku brings a data-driven approach to streaming television ads and building a data identity ecosystem for CTV. With 70 million active streamers, Roku has built an ad platform designed to reach a wider TV audience across multiple platforms and devices.

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Martech

SEPTEMBER 6, 2022

While it’s difficult to conjure any sympathy for these social media giants, marketers and smaller app developers are seeing their entire businesses being upended by these changes, as Facebook is often a primary channel for audience targeting. iOS still dominates ad spend market share — here’s why.

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Ad Monsters

FEBRUARY 9, 2024

We spoke with Michael Schoen, EVP and Head of TruAudience marketing solutions at TransUnion about the company’s new identity resolution product, how they’re building the future of addressability, and how it can benefit advertisers and publishers alike. How does this partnership enhance the reliability of data used in ad targeting?

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Cookies Ad Tech Ad Targeting Impressions 105

Ad Monsters

MARCH 23, 2023

First-party data is helpful for advertisers because the more you know about an online user, the more accurately you can pinpoint their interests and tailor advertisements to each user’s preferences. In targeted advertising? Will it be used for analytics? To improve website performance? Personalized campaigns?

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Digiday

DECEMBER 6, 2022

Twitter is an anathema to a lot of advertisers right now — but not all of them. Amazon, Apple, BSkyB are among the few continuing to advertise on the social network despite the perceived risk of doing so. Advertising there could have significant blowback on a brand now that Elon Musk is in charge. million to $35.9

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Digiday

AUGUST 20, 2023

Last week’s report into ad targeting and child safety protocols on YouTube from Adalytics has rekindled a war of words between the research outfit, and the ad industry’s biggest seller of media.

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Martech

APRIL 20, 2023

However, we’d be remiss if we didn’t tell you about Google’s plans to use AI for generating unique ads using materials provided by human marketers. Proxima has added AI to its proprietary database of 55 million B2C shoppers to generate audiences for prospecting on Meta, Google and TikTok. Get MarTech! In your inbox.

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Ad Targeting MarTech Audience Media 98

Clearcode

MARCH 17, 2023

Companies that are starting to invest in in-game advertising are seeing a lot of benefits and innovative ways of reaching their target audience without disrupting the user experience. Companies plan on increasing their ad spend on in-game advertising. billion annually in 2025.

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MNTN

MARCH 19, 2024

Understanding programmatic advertising is understanding the individual technologies that combine to create it: DSP, SSP, and ad exchanges being key components. Programmatic advertising has enabled a myriad of businesses to advertise across platforms without having to engage an expensive third party like an advertising agency.

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