AdExchanger

AUGUST 10, 2022

Sponsored post bySean GalliganCROPublicaSPONSORED BY:With so much interest around the delayed deprecation of third-party cookies, it’s easy to forget that the TV industry is building a scaled and addressable advertising ecosystem – without third-party cookies.

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Martech

AUGUST 6, 2021

As the business world struggles to understand the implications of the revolving news of the third-party cookie ban, digital ad targeting is growing more complex than ever. As businesses struggle to adapt to the increasing complexity of data and ad targeting, there is light at the end of the tunnel. Data incentivization.

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AdExchanger

OCTOBER 13, 2022

The post Ad Targeting Is Moving To A Cohort Model, Especially For Retail appeared first on AdExchanger. “First-party data is imperative,” said Michael Burke, managing director of Google’s branded luxury apparels business, at the IAB Tech Lab’s Brand Disruption Summit in New York City on Wednesday.

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Exchange Wire

OCTOBER 4, 2023

An intersection of artificial intelligence and data science, machine learning has propelled digital advertising into a new era, in which enhanced automation and detailed data can be utilised to elevate advertising campaigns. The post Need to Know: How Machine Learning is Transforming Ad Targeting appeared first on ExchangeWire.com.

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Digiday

AUGUST 30, 2023

Wakefield Research also found that 64% of CPG brands with ad budgets of $100 million or more are planning to increase their RMN spend. As the consumer demand for personalized targeting increases , to succeed with retail media campaigns, advertisers must understand the benefits of marketing at the point of purchase — and beyond.

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Martech

MAY 14, 2024

However, more and more forward-thinking marketers are also reallocating some of their budgets to AI-driven contextual advertising that is proving to pack a powerful punch in performance. However, recent advancements in AI-driven contextual advertising are significant and should not be overlooked.

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Digiday

MAY 5, 2024

At last week’s annual IAB Newfronts, major ad-funded platforms were busy announcing a range of new content, ad formats and measurement tools. Snap, which positioned itself as “not social media,” discussed ways it is using AI to help create augmented reality lenses for users and advertisers within minutes.

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Martech

DECEMBER 7, 2021

Customer data platform Lytics announced today that it’s offering a new tool that allows users to enhance their advertising campaigns via cloud data warehouses. It will allow them to activate advertising segments across many platforms, including Google Ads, LinkedIn Ads, and Amazon Ads. Learn more here.

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Digiday

JANUARY 22, 2023

Disney debuted Disney+’s ad-supported tier last December with a fairly basic feature set for advertisers. For example, advertisers couldn’t target ads to specific audiences like they can on Disney’s other ad-supported streamer, Hulu. A Disney spokesperson confirmed the ad spend shift discussions.

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Smarty Ads

SEPTEMBER 27, 2023

Nowadays, the success of any business heavily relies on advertising. With programmatic targeting, this process gets significantly simpler. Powered by data, your ads reach exactly those clients most likely. It is not enough to create high-quality products; they must also be promoted to the right customers on the right channels.

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Digiday

FEBRUARY 8, 2024

Mark Slade, vice president of brand, Digital Turbine Advertisers are hyper-focused on the next wave of mobile ad targeting. Without immediate action, however, research shows that even if they meet the challenge of navigating Google’s Privacy Sandbox later this year, they’ll still be wasting 65% of their ad spend.

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Digiday

MAY 8, 2024

The third installment uncovered which ad attributes matter the most to marketers. And the fourth installment looked at which types of first-party data are most important to marketers for ad targeting on streaming platforms.

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AdExchanger

MAY 6, 2024

No advertiser, publisher, tech vendor or platform is immune to signal loss. The majority of our targeting is based on people’s activity on Reddit,” said COO Jen Wong. But Reddit, which will host its first-ever earnings call as a public company on May 7, is making the case that its platform is “signal resilient.” “The

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Adweek

JUNE 22, 2023

Advertising powerhouse Criteo has found itself in GDPR hot waters with a massive fine of $44 million for breaching GDPR rules. s (CNIL), found Criteo had failed to obtain people's consent before collecting their data for ad targeting purposes, and had also neglected to provide.

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MNTN

APRIL 14, 2023

However, nearly half of CTV viewers said they would rather pay less and receive some ads when adding a new streaming service. Advertising attention was found to increase with age, and younger CTV viewers were found to be harder to engage. The post CTV Advertising Attention Time Increases With Age appeared first on MNTN.

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AdExchanger

AUGUST 3, 2023

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem… The post Comic: Contextual Advertising appeared first on AdExchanger.

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Admixer

APRIL 17, 2020

DSP and DMP are two crucial components of the programmatic ecosystem that match ads with the most relevant audience. DMP is paramount to data-driven advertising and precise targeting. The post DSP and DMP: Why You Need Both for Effective Ad Targeting appeared first on Admixer.Blog.

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Smart-Hub

APRIL 29, 2024

If you are ready to create ad network or ad exchange, contact SmartHub team to start. In this article, we’ll talk about top advertising trends that are forecasted to shape programmatic advertising future and present. Start Your Profitable Ad Exchange Business With Us!

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Brid.tv

JULY 20, 2022

With the upcoming death of the third-party cookie, many publishers and advertisers are looking for alternate solutions for reaching their ideal audiences. Read this article to find out why contextual video ad targeting is the best option for publishers.

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Basis

JANUARY 26, 2024

Of course, advertising industry professionals are no strangers to goal setting, strategy development, and performance measurement. We need those skills to fuel 2024’s forecasted ad spend growth , which follows 2023’s rocky start but generally stable finish. Want to learn more about how to make the most of your New Year?

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Basis

JANUARY 24, 2024

We know—that’s not much consolation, given the critical role third-party cookies have historically played in digital advertising functions. To help advertisers find their footing this year, we called on restaurant and dining marketing expert Vanessa Allen, Basis VP of Integrated Client Solutions.

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Basis

MARCH 14, 2024

The forthcoming “cookie-pocalypse” marks a pivotal moment in the advertising industry, as marketers grapple with a privacy-centric landscape and widespread signal loss. So, what is contextual targeting, how does it work, and why is it here to stay in the digital advertising landscape? What Is Contextual Targeting?

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Basis

JANUARY 24, 2024

Retail and e-commerce advertisers have long depended on third-party cookies for audience targeting and campaign success attribution. marketers needed a way to target audiences with personalized ads for specific products and to then measure the impact of their efforts. The first is targeting.

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Digiday

OCTOBER 18, 2023

While it could open an alternative stream of revenue for the platforms, it could spell trouble for small businesses and startups reliant on social media targeted ads, agency execs say.

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Relevant-Digital

OCTOBER 17, 2022

Founded in 2012, Finnish Relevant Digital offers digital advertising-related technologies and services to help media companies increase their revenue on digital services.

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Ad Monsters

APRIL 20, 2023

It’s a problem when journalists at prominent publications warn consumers not to purchase items they see advertised online because the products are likely to be overpriced and kind of suck. First, Julia Angwin of the New York Times wrote an article warning consumers not to purchase stuff they see advertised online.

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Monetize More

MAY 23, 2023

As the gaming industry continues to grow at an unprecedented rate, in-game advertising has emerged as a powerful tool for publishers, allowing them to capitalize on their audiences while delivering value to brands. In-game advertising has become a popular way for game developers to monetize their games.

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Adtelligent

JULY 19, 2022

What is Digital Advertising. Digital advertising is any advertising that happens in a digital space. There are several ways of organizing this process that includes various tools to help spread the ads through different channels. You can see the online advertising ecosystem described in the picture below.

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Martech Series

JANUARY 31, 2023

Advertisers can easily activate their first-party customer data on the platform via Lytics Lytics , the next generation customer data platform (CDP), has been listed in the LinkedIn Marketing Partner Directory, the central destination for audiences to discover certified LinkedIn Partners.

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Digital Remedy

OCTOBER 19, 2022

Cutting through the noise with your political advertising campaign can often seem like an impossible task—leaving some campaign managers searching for new and inventive ways to broadcast their candidate’s message. One way some campaigns are attempting to break through the noise is with podcast advertising.

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Ad Monsters

JANUARY 9, 2024

Google’s IP Protection aims to be a privacy-forward feature that blocks websites from tracking users’ digital footprint, but some advertisers worry this is just another power grab. Now, let’s see what advertisers are saying about it. It’s easy enough to target a reader of a St. Louis in Illinois.

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AdExchanger

JANUARY 10, 2024

The Chrome Privacy Sandbox, Google’s petri dish for testing and developing privacy-preserving ad targeting and measurement, has become the rope in a game of tug of war.

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AdvertiseMint

AUGUST 20, 2023

Are TikTok ads safe? TikTok’s fast-growing user base has helped it cement itself as one of the top advertising platforms. Yet, questions persist regarding the safety of its ads. This article will discuss what you should know about TikTok ads, including the potential risks and the safety measures in place.

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Adweek

JUNE 22, 2023

Advertising powerhouse Criteo has found itself in GDPR hot waters with a massive fine of $44 million for breaching GDPR rules. s (CNIL), found Criteo had failed to obtain people's consent before collecting their data for ad targeting purposes, and had also neglected to provide.

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Basis

MARCH 14, 2024

The forthcoming “cookie-pocalypse” marks a pivotal moment in the advertising industry, as marketers grapple with a privacy-centric landscape and widespread signal loss. So, what is contextual targeting, how does it work, and why is it here to stay in the digital advertising landscape? What Is Contextual Targeting?

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Martech

OCTOBER 19, 2022

Programmatic advertising gives you all those good, actionable insights into campaign performance. It does this while letting you target your ads to exactly the audience you’re looking for. So here’s what you need to know about programmatic advertising. Table of contents What is programmatic advertising?

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AdExchanger

JANUARY 17, 2024

This is the year of testing and innovation in digital advertising. ASICS, the shoe and apparel brand, is an early tester of new ad targeting and analytics methods. It started by partnering with data […] The post ASICS Shows How Ad Experimentation Is Like Running A Marathon appeared first on AdExchanger.

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