article thumbnail

Instagram Ad Targeting – 84-point Guide [2023 UPDATE]

Karola Karlson

Instagram ad targeting is the key to achieving success with your ad campaigns. In 2023, as Instagram Reels and Stories have finally taken the #1 spot in advertisers’ priority lists, you should put more effort into improving your IG campaigns. How to create Instagram and Facebook ad audiences?

article thumbnail

How Google’s Ad Tech Algorithms Shape Our Digital Culture

The Ad Tech Blog

Tech advancements have significantly influenced the evolution of advertising. Google’s ad tech algorithms are at the heart of these advancements. 5 Key Features of Google Ad Tech Google’s ad tech ecosystem is built around several core features that enable advertisers to reach their target audience effectively.

Ad Tech 100
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

The Rising Role of AI in Ad Exchange and Programmatic Advertising

Smart-Hub

Moreover, you will know everything about the potential of AI in programmatic advertising and ad exchange and its impact on the future of advertising. Artificial Intelligence has many business applications, from automating manual tasks and real-time data monitoring to achieving more precise customer targeting.

article thumbnail

Why we care about adtech: The complete guide

Martech

The boom for marketing technology has not left behind advertising technology, or adtech, but the digital acceleration wrought by the COVID pandemic has sped things up more. Advertisers are willing to invest in adtech for its ability to attract a target audience and generate strong insights. What is adtech?

article thumbnail

Optimizing Ads for Maximum Returns & Protecting Your Website

Monetize More

We’ll walk you through the different ways to buy traffic for your ads so that you can increase page views and make sure your website is generating as much revenue as possible. Google Ads and Microsoft Advertising Google Ads and Microsoft Advertising are two of the most popular options for ad buying.

article thumbnail

RPM vs CPM

Monetize More

RPM is a metric used to determine the total ad revenue a publisher is set to earn for 1000 ad impressions. CPM, on the other hand, is the amount an advertiser will pay for 1000 ad impressions. Target high-paying ads: Use ad targeting tools to display ads that are relevant to your audience and pay higher rates.

CPM 52
article thumbnail

Remarketing Lists for Search Ads: The Tactical Guide to RLSA

AdvertiseMint

According to research, 71% of digital marketers allocate between 10% and 50% of their online advertising budget to remarketing. Master RLSA and transform your online advertising ROI! Cross-Channel Remarketing Strategies We’ve focused heavily on remarketing within Google Ads.